Page numbers followed by b indicate boxes, f indicate figures and t indicate tables.
A
accessibility. See Section 508 compliance
acknowledgment. See credit
acquisition
compression during, 90b
size, 11
with multicamera productions, 99
action- and title-safe areas, 116, 116f
action-safe areas, 97
actors. See talent
Adobe After Effects, 108
creating show graphics, 124
Adobe Creative Suite Production Premium, 132–133
Adobe Encore, 181
Adobe Flash. See Flash video
Adobe Flash Media Server, 174, 176b
Adobe Flash Player, updating, 177f
Adobe Flash Professional, 180
creating custom player with, 181–185
Adobe Media Encoder, 151f, 163, 180
Adobe Photoshop, 107
creating show graphics, 124
Photoshop for Video, 123b
Understanding Adobe Photoshop, 13f, 123b
Adobe Premiere Elements, 132, 133f, 160–161, 160f
Adobe Premiere Pro, 132b, 137f
Adobe Soundbooth, 171b
Adobe's On Location software, 82
adoption of broadband access, 5b
AdSense advertisements, 266f
Advanced Media Group, 56b
advertising, 256, 265–266. See also promoting
banner ads and click-through, 275b
revenue from, 265–266. See also monetization
video hosting and, 233
working with advertisers, 267–274
affordability, encoding for, 163
After Effects (Adobe), 19, 108
creating show graphics, 124
age, audience, 10b
agencies, for talent, 17
analog screen captures, 111b
animating photos, 108
app-building services, 278
Apple
Apple-compatible podcasts, 213–214
Apple-compatible presets (encoding), 158–159
Flash video and, 174b
podcasting for Apple TV, 214, 214t
QuickTime. See QuickTime format
Apple Final Cut Express, 132
Apple Final Cut Pro, 19, 110, 126b, 132b, 138f
history of, 131
Apple Final Cut Studio, 132–133
Apple GarageBand, 160
Apple iPad, 7f
applications for, 278
Apple iPhone, 5f
Apple-compatible podcasts, 213–214
affiliate program, 265
aggregating content on, 256–257
being found on, 249b
iTunes client vs. iTunes Store, 215b
podcast categories and, 204
podcast compatibility with, 206b
submitting RSS feeds to, 216–217, 217b
Apple Keynote slides. See speaker support slides
Apple Motion, 125
Apple QuickTime Pro, 159–160. See also QuickTime format
applications for mobile devices, 277–278
architecture (compression), 164
archive materials, 105
artwork, project-related, 123–124
aspect ratio (pixel), 164
Flash video for Facebook, 188
Flash video for YouTube, 186
associations, getting visuals from, 106
assumptions, as bad idea, 15
attaching lavaliere microphones, 44
audience
age, 10b
building relationship with, 259–262
capabilities of (LCD test), 12, 12b
growth of internet use, 3–4, 4t, 5t
hosting video and, 224
interacting with, 260
LCD test, 12b
for podcasts, 196
sharing results with sponsors, 270
viewer fatigue, 16f
books on, 54b
edits in vocal tracks, 143b
cables, 46
external audio recorders, 47–48
headphones, 48
shotgun microphones, 44–45, 44f, 45f
standard audio kit, 53b
stick microphones, 48b
wireless microphones, 46
for Flash video, 165b
limitations of web audio, 41–42
noise reduction, 143b
normalization, 143
number of inputs, 99
from portable devices, 50b
quality, lowering, 165
tracking video traffic, 232–233
troubleshooting from editors, 142
for visually impaired, 170, 170f
XLR audio inputs, 82
audio recorder, for site survey, 27
author, podcast, 203–204, 206, 207
auto-save feature, 144
AVC format. See H.264 format
AVC-Intra format, 90
AVCHD format, 90
AVI format, 145
Avid editing products, 131
B
back episodes, sale of, 276–277
backdrop selection, 65
background
players in, 18b
backlight, 75
backup copies, 96
Common Media Folder, 145
bandwidth requirements for video hosting, 227–228, 228b
banner advertising, 275b
batch processing, in encoding, 159, 164
Berkman Center (Harvard University), 200
Bing, 248
bit rate, 164
variable bit rate (VBR) compression, 164
Black, Hayden, 260. See Evil Global Corporation
black level, matching, 100
blackwrap, 68
blog software, 211
blogs, publishing, 244b
blue screen, lighting and, 65–66, 65f, 66f
bookmarking technologies, enabling, 252
books, electronic, 278
bps. See data rate
brand recognition, 261–262. See also identity
brief videos, as better, 16
Brightcove, 248
broadband internet, growth of, 3–4, 4t, 5t
broadband video, growth of, 5b
browser-based file loading, 230
browser-based RSS feed generators, 211
budget, 14–16. See also financial considerations
crew size, determining, 27
defining, 13
sharing line-item budgets, 17b
Burns, Richard. See Culture Catch
business groups, getting visuals from, 106
business models, 7
busyness of video graphics, 117–118
buzz. See promoting
C
cables
crossing wires, 51
having spares for, 83b
for microphones, 46
XLR cables, 82
camera motion, avoiding, 97. See also supports for cameras
camera supports (stabilizers), 92–94
for multicamera productions, 99
color calibration, 69b, 101b, 138–139
matching cameras, 99
using as deck or card reader, 137b
using for site survey, 27
Camtasia Studio, 109
captioned video, 171–172, 171f, 172f
captures. See screen captures
cardioid microphones, 43
Cardomain, 248
case (lettering), mixing, 116b
categories for podcasts, 204, 206, 208
CCDs (charge-coupled devices), 80–81, 80f
cell phones. See mobile devices
channel information, RSS feeds, 207–208
channels, compression, 164
china ball lanterns, 72–73, 73f
circuit tester, for site survey, 27
clarity, image, 108
clean appearance of motion graphics, 121
click-through, 275b
clients (customers), 20b
educating, 34
explaining podcasts to, 199b
questions for project beginnings, 13b
clothes, attaching lavaliere microphones to, 44
clothespins, for lighting, 69
CMX 6000, 131
codecs
defined, 164
for Facebook, 189t
for YouTube, 187t
screen captures and, 110
cognitive impairment, 170
color
editing and color correction, 138–139
graphics, set design and, 122–124
matching settings for, 100
matching with QP cards, 69b
restoring washed-out video, restoring, 167
saturation, improving, 167
telling story with, 139b
visual impairment and, 171
color balance, video graphics, 117f
color grading, 139
auto white balance, 61b
color temperature orange (CTO) gels, 60
comedy genre, 10
Common Media Folder, 145
communication
with audience, 260
with clients, 19
with sponsors. See sponsors
using PDF documents, 36b
word-of-mouth marketing, 257–258, 258b
compass, for site survey, 27
compatibility, encoding for, 163
compelling title, value of, 241
compensation. See financial considerations
competition, being different from, 8
compression (encoding), 149–172. See also encoding (compression); format
during acquisition, 90b
challenges of, 150
de-interlacing during, 141, 165
defined, 164
delivery format selection, 150–157
data rate, 157
Section 508 compliance, 169–172, 169b
server-side encoding, 150b
shaky video and, 97
vocabulary of, 164b
compression preview feature, 159
computer screen, capturing. See screen captures
being different from competition, 8
questions for project beginnings, 13b
writing treatment, 12
conference calls, 18
connection types, camera, 81–82, 88f
content
creating or acquiring. See acquisition; concept development
describing. See descriptions of podcasts and shows
identity and. See identity
keeping focused, 259
promoting with, 242
content rights management, 276
contests, 273
contrast
increasing for visually impaired, 171
of video graphics, 117
correcting color. See color
costs. See financial considerations
counterprogramming, 261
coverage with multiple cameras, 35
Creative Commons, 107
creative commons music, 54
Creative Suite Production Premium (Adobe), 132–133
credit, 16b
motion graphics production, 120b
thanking sponsors, 274
crew
determining proper size, 25–27
one-man-band production approach, 26b
professionalism of, 19
release form, 37
cross-promoting and cross-selling, 255–256, 266
crossing wires, 51
crushing blacks, 167
CTO (color temperature orange), 60
Culture Catch, 28b
customer ratings, 257f
customer support for editing tools, 137
customers. See clients
customizable video players, 181–185, 231–232
customized encoding presets, 159
D
daily backups, 145
Dailymotion, 248
data assistant, 96
data rate, 157
de-interlacing, 141, 165, 165f
deadlines, determining, 13
dedicated video hosting services, 226
preprocessing Flash video, 185–188
for Facebook, 188
descriptions of podcasts and shows, 204–205, 206, 208, 209
audio, for visually impaired, 170, 170f
sharing with potential sponsors, 270
being different from competition, 8
writing treatment, 12
questions for project beginnings, 13b
writing video or description, 14
digital camera, for site survey, 27
digital downloads (sales), 275–276
digital rights management (DRM), 276
digital SLR cameras, 90–91, 93–94
tapeless acquisition with, 94
direct monetization, 264
direct to DVD, 84
direction, microphone, 43
directories for podcasts, 218. See also Apple iTunes
display size. See screen size
preprocessing Flash video, 185–188
direct-to-publishing camera features, 84
podcasts, 202b, 214–219. See also RSS technology
with Apple compatibility, 213–214
optimizing the feed, 216
programming RSS feeds, 209–213
submitting to directories, 216–218
sharing videos with sponsors, 274
documents
essential planning documents, 36–37
release form, 37
shot list, 36
domain name selection, 225b
private-domain hosting, 231
download statistics, tracking, 232–233
sharing results with sponsors, 270
drive mirroring, 144
drive speed, 136b
DRM (digital rights management), 276
DSLR. See digital SLR cameras
dual chain errors, 141b
DV format, 86
editing tools and, 130
keying and, 65b
motion graphics and, 115b
screen captures and, 110
DVCAM format, 86
DVCPRO format, 86
DVCPRO 50 format, 86
DVR players, 156b
dynamic noise reduction, 143b
E
e-books, 278
ease of using editing software, 133–134
edit points (motion graphics), 121
editability of motion graphics, 120–121
EditDroid system, 131
action- and title-safe areas, 97
interlacing fixes during, 142b
nonlinear, evolution of, 129–137
nonlinear, history of, 131b
from tapeless media, 95b
technical considerations, 137–145
audio mix, 142
audio normalization, 143
sequence settings, 138
transitions, 140
workflow for quality improvements, 144b
educating clients, 34
educational videos, 10
electrical power. See power
electromagnetic hum from crossed wires, 51
Electronic Field Production (EFP), 16
Electronic News Gathering, 16
Elgato Turbo .264 HD, 163b
email marketing, 262
email subscriptions to podcasts, 216b
embedded Flash video, 177
encoding (compression), 149–172
during acquisition, 90b
challenges of, 150
compression tools, 158–161, 162–163
delivery format selection, 150–157
data rate, 157
resource on, 168b
Section 508 compliance, 169–172, 169b
server-side encoding, 150b
shaky video and, 97
vocabulary of, 164b
Encore (Adobe), 181
enhanced content, selling, 277
enhancing images, 107
Episode and Episode Pro (Telestream), 162
episode details, podcasts, 205, 208–209
equipment
cables, 46
external audio recorders, 47–48
headphones, 48
portable devices, 50b
shotgun microphones, 44–45, 44f, 45f
standard audio kit, 53b
stick microphones, 48b
wireless microphones, 46
cables. See cables
for multicamera productions, 99
LetsKnit2gether podcast, 132–137
building lighting kits, 69b
china ball lanterns, 72–73, 73f
multicamera talk shows, 78
safety considerations, 59b
technical training sets, 77
tungsten lighting kit, 67–69, 68f
two-person interviews, 76
maximizing day and, 33
moving, lost time from, 34
Rest of Everest gear list, 104–105
slates, 135b
two-camera HD package, 98b
estimating time. See time estimates
events, shooting at, 37b
Evil Global Corporation, 3b, 14f, 260
exclusive content, selling, 277
expanded content, selling, 277
expenses. See budget; financial considerations
exporting from editors, 136
exporting speaker slides, 112–113
Expression Encoder, 161
Expression Encoder Pro, 161
external audio recorders, 47–48
F
F4V format, 179
Facebook, 254
specifications for Flash video, 188
false hits, 232b
featured content, iTunes Store, 249
Feed Validator, 215f
feedback from viewers, 257f
field mixers, 47
file format. See format
file size
display size and, 165
Flash video for Facebook, 189t
Flash video for YouTube, 187t
files, saving. See backup copies
fill light, 74
filming. See shooting
Final Cut Express (Apple), 132
Final Cut Pro (Apple), 19, 110, 126b, 132b, 138f
history of, 131
Final Cut Studio (Apple), 132–133
financial considerations. See also monetization
budget. See budget
crew size, determining, 27
editing software costs, 132–133
encoding for affordability, 163
hosting web video, 224–227, 227b
lighting. See lighting
talent, 18
finishing size, editing and, 137–138
FireStore, 35f
FireWire technology, 81–82, 82b
dual chain errors, 141b
editing tools and, 130
fix-it-later philosophy, 31, 63b
Flash Catalyst (Adobe), 180–181
Flash Media Server (Adobe), 174, 176b
Flash Player (Adobe), updating, 177f
Flash Professional (Adobe), 180
creating custom player with, 181–185
audio rate, 165b
compression tool support for, 158
history of, 174b
players for
Adobe Flash Player, updating, 177f
creating custom players, 181–185
for Facebook, 188
worldwide presence, 173t
flexibility of motion graphics, 120–121
flip cameras. See mobile devices
FLV format, 178
foam core reflectors, 62f
Focalware, 28f
Foley, Kim, 276f
mixed case, 116b
footage, B-roll. See B-roll
for-sale digital files, 275–276
foreground, video graphics and, 117–118
format. See also specific format by name
dual chain errors, 141b
editing software and, 134–135, 136
encoding for the Web. See encoding (compression)
high-definition. See HD video
JPEG, avoiding, 107b
LCD test, 12b
matching in multicamera productions, 99
picking acquisition format, 29–31, 85
podcasts, Apple-compatible, 213–214
RSS feeds, 202
self-contained files, 145
speaker slides, for editing, 112–113
web audio, limitations of, 41–42
4 × 3 aspect ratio, 98
fps. See frame rates
frame rates, 100. See also format
Flash video for Facebook, 188, 189t
Flash video for YouTube, 186, 187t
reducing, in compression, 168
screen captures and, 110
frame size, matching, 100
free hosting services, 225
frequency of production, 11
planning on multiple shows, 32
frequency of release, 32
Fresnel lamps, 68
FTP software, 230b
FTP upload, for video hosting, 230
full-color viewfinders, 83
G
gaffer tape, 69
gamma settings, matching, 100
GarageBand, 160
gear. See equipment
gear lists
LetsKnit2gether podcast, 132–137
Photoshop User TV, 221
Rest of Everest gear list, 104–105
two-camera HD package, 98b. See also multicamera coverage
giveaway events, 273
gloves, for handling lights, 68
goals, determining, 12
Goodnight Burbank series, 240f
Google FeedBurner, 216, 247b, 262
Google Image Search, 107b
logo bugs, 121
podcasts, 206
graphics. See motion graphics; text graphics; visuals, for telling story
Graspr, 248
grayscale viewfinders, 83
lighting considerations, 65–66, 65f, 66f
GrindTV, 248
growth of broadband internet, 3–4
growth of broadband video, 5–6
guests, sponsors as, 273
GUIDs for podcast episodes, 209
H
H.264 format, 90, 152–153, 153b
compression tool support for, 158
Elgato Turbo .264 HD, 163b
with Flash video, 175
as future proof, 152b
testing editing software output, 136
hard drives
mirroring, 144
protected, 145
speed of, 136b
Harrington, Richard, 107
drawbacks of, 30
keying and, 65b
screen captures and, 110
headphones, 48
hearing impairment, 170, 171–172
high-definition video, 11, 11b, 87–88
drawbacks of, 30
high-resolution viewfinders, 83, 83f
host recognition, building, 261–262
places to host content, 247–248
advertising model, 233
bandwidth and tools, 227–229, 228b, 231–232
domain, 231
file upload, 230
terms of service, 234
Howcast, 248
Flash video and, 175
HTML5 video, 153
Hulu, 7f
hum from crossed wires, 51
human resources. See crew; talent
humor. See comedy genre
hyper-syndication, 158b, 245–250
places to host content, 247–248
RSS notifications, 250
hypercardioid microphones, 43
I
i-books, 278
identifiers for podcast episodes, 209
identity
being different from competition, 8
brand and host recognition, 261–262
logo bugs, 121
podcasts, 206
iFood.TV, 248
image quality
data rate and, 157
importance of, 149f
images. See photos; visuals, for telling story
iMovie (Apple), 132, 134f, 160
impairment types, 170
importing video into Flash Professional, 183
indirect monetization, 264
indoor lighting considerations, 58–61, 58f
reflectors, 61b
inputs (audio), number of, 99
interacting with audience, 260
interlacing, 140–141, 141f, 165f. See also de-interlacing
internet users, growth of, 3–4, 4t, 5t
interviewing
lavaliere microphones for, 43–44
multicamera talk shows, lighting, 78
stick microphones for, 46
technical training sets, lighting, 77
tips for, 91b
two-person interviews, lighting, 76
applications for, 278
iPod (Apple), 195, 198, 213–214
iTunes. See Apple iTunes
iWeb, 210f
J
Jammin Java, 67f
JPEGs, avoiding, 107b
K
kbps. See data rate
key. See chroma key
key light, 74
Keygrip project, 131
Keynote slides. See speaker support slides
keywords for videos, 205, 206, 244, 252
for Facebook, 188
findability on iTunes Store, 249b
L
landing pages, 267f
large events, shooting at, 37b
LCD (lowest-common denominator) test, 12b
LCD viewfinders, 83
Flash video for Facebook, 189t
Flash video for YouTube, 187t
podcast episodes, 209
LetsKnit2gether podcast, 135b
lettering. See font selection
levels, sound, 49
normalization, 143
licensing content for money, 276
light-emitting diodes. See LED lights
books on, 73b
color matching with QP cards, 69b
building lighting kits, 69b
china ball lanterns, 72–73, 73f
multicamera talk shows, 78
technical training sets, 77
tungsten lighting kit, 67–69, 68f
two-person interviews, 76
green or blue screen, 65–66, 65f, 66f
for multicamera coverage, 63–64
setup design, 34f
three-point lighting, 74b
LightTrac, 28f
line-item budgets, sharing, 17b
live social engagement, 255
locations
field interviewing with stick microphones, 46
large events, 37b
for lighting situation, 59
logos
logo bugs, 121
podcasts and podcast episodes, 208
M
MacBreak, 157f
Macromedia Keygrip project, 131
Magic Bullet, 63
makeup and makeup artists, 19b
planning for multiple shows, 32
tapeless acquisition, 35, 94–96
with multicamera productions, 99
marketing. See also monetization
by email, 262
tracking video traffic, 232–233
word-of-mouth marketing, 257–258, 258b
matching cameras, 100
color calibration, 101b
Mbps. See data rate
mDialog, 248
meal breaks, 33
media companies (traditional)
alignment with, 243
licensing content for money, 276
press coverage, 258b
Media Encoder (Adobe), 151f, 163, 180
media partners, alignment with, 243
message. See visuals, for telling story
metadata, importance of, 252b. See also keywords for videos
Metcafe, 248
microphone flags, 124
microphones, 43
cables for, 46
mic/line level, 49
multiple, multichannel mixers with, 46–47
stick microphones, 46
wireless, 46
Microsoft Expression Encoder, 161
Microsoft Expression Encoder Pro, 161
Microsoft PowerPoint slides. See speaker support slides
Microsoft Silverlight, 155–156
Miller, Jon, 126
mini connectors (cables), 46
Miro podcast player, 197f
mirroring drives, 144
mixed-case text, 116b
mixed-resolution motion graphics, 110
mobile devices
applications for, selling, 277–278
audio from, 50b
Flash video on, 173b, 174, 174f
podcasts on, 198, 198b, 198f. See also podcasting (podcasts)
shooting for portability, 96–98
MommyCast program, 11f, 32, 123f, 268f
audience surveys, 270
monetization, 2, 263–278. See also financial considerations; marketing; promoting
banner ads and click-through, 275b
video hosting and, 233
working with advertisers, 267–274
hosting video and, 224
sponsors and advertisers, 267–274
traditional media companies, 7
monopods, 93
Motion (Apple), 125
motion blur, 115b
motion control to animate photos, 108, 108b
motion graphics, 113–119. See also text graphics; visuals, for telling story
clean appearance of, 121
color integration with set design, 122–124
logo bugs, 121
podcasts, 206
logo bugs, 121
production company credit, 120b
for Rest of Everest series, 126b
show graphics, creating, 124–125
spelling errors, 142b
testing, 119b
visibility with captions, 172f
motion of camera, avoiding, 97. See also supports for cameras
motor impairment, 170
.mov files. See QuickTime format
moving RSS feeds, 213b
.mp4 files. See MPEG format
compression tool support for, 158
keying and, 65b
as podcast format, 213
testing editing software output, 136
multicamera coverage, 35, 99–102
camera requirements, 99
color calibration, 69b, 101b, 138–139
matching cameras, 100
syncing cameras, 102, 102f, 135
editing abilities, 135
lighting considerations, 63–64
talk shows, lighting, 78
two-camera HD package, 98b
multiple shows, planning for, 32
multiple treatments, having, 12b
N
Netflix, 7f
nightly backups, 145
9-pin ports, 82
NLE. See editing; nonlinear editing software
noise-canceling headsets, 48
noise reduction, 143b
nondestructive editing, 129b
nonlinear editing software, 131–132, 131b. See also editing
nonunion talent, 51
normalizing audio, 143
O
offsite video hosting, 226
old productions, getting visuals from, 106
omnidirectional microphones, 43
OmniGraffle, 34f
on-camera behavior, 20b
On Location software (Adobe), 82
one-man-band production approach, 26b
OneLoad service, 246
online video. See entries at video
open captions, 171
open communication, 19
open face type light, 68
Open Screen Project, 179b
opportunities with web video, 3–7
opt-in advertising programs, 265, 265f
optimizing RSS feeds, 216
original music, 55
Ortega, Roy, 190b, 240, 241f, 253
outdoor lighting considerations, 61–67
outlet testing, 60f
P
tapeless acquisition with, 94
Panasonic AVC-Intra format, 90
Panasonic DVC formats. See entries at DVC
Panasonic P2. See P2 cameras
paper lanterns, 73
parameters of video, setting, 12
partnering with sponsors. See sponsors
past productions, getting visuals from, 106
PDF files for essential documents, 36b
personality, video, 116b, 122, 123b. See also graphic identity
motion graphics and, 122, 123b
personnel. See crew; talent
Pew Internet Project, 3
phones. See mobile devices
phono connectors (cables), 46
Photo Trekker series, 242f
photos, 106–108. See also screen captures
animating with motion control, 108, 108b
enhancing images, 107
Photoshop (Adobe), 107
creating show graphics, 124
Photoshop for Video, 123b
Photoshop User TV, 220b
Photovision One Shot, 101
ping, 250
pixel aspect ratio, 164
placement of microphones, 50–51
planning, 1
determining preproduction needs, 24–27, 31–35. See also preproduction
work breakdown structure, 24–25
essential planning documents, 36–37
release form, 37
shot list, 36
for multiple shows, 32
prepping talent, 19
questions for project beginnings, 13b
talent. See talent
players
customizable video players, 181–185, 231–232
for Flash video, 177f, 181–185
portable. See mobile devices
podcast aggregators, 197b
podcast descriptions. See descriptions of podcasts and shows
Podcast Maker, 212
Podcast RSS Buddy, 212
podcasting (podcasts), 193–219
audience for, 196
contents of RSS feeds, 206–209
criteria for, 195
delivering with Apple compatibility, 213–214
explaining to clients, 199b
iTunes-friendly, 206b
making money from. See monetization
Photoshop User TV, 220b
programming RSS feeds, 209–213
promoting. See promoting
publishing, 202b
with Apple compatibility, 213–214
RSS and, 202. See also RSS technology
submitting to directories, 216–218
for-sale digital files, 275–276
of listeners, studying, 259
making easy for audience, 261f
podsafe music, 54
political videos, 10
portability
encoding for, 163
portable media players. See mobile devices
power
PowerPoint slides. See speaker support slides
PR firms, 243b
Premiere Elements (Adobe), 132, 133f, 160–161, 160f
Premiere Pro (Adobe), 137f
preparing talent, 19
prepping talent, 19
acquisition format selection, 29–31, 85
essential planning documents, 36–37
release form, 37
shot list, 36
needs for, determining, 24–27, 31–35
work breakdown structure, 24–25
prerendering, 120
presets, encoding, 158–159, 162f
preview, compression, 159
previous productions, getting visuals from, 106
private-domain hosting, 231
Produce Picker podcast, 190b, 241f, 261f
producing video, 1
essential preproduction, 23–37
determining preproduction needs, 24–27
essential planning documents, 36–37
picking acquisition format, 29–31, 85
frequency of production, 11, 32
maximizing production days, 32–34
notifying talent of, 18
production company credit, 120b
products, sponsor, 273
professional groups, getting visuals from, 106
professional video, defined, 2–3
progressive download, for Flash video, 176–177
progressive frame rates, 30, 141
project logos or artwork, 123–124
promoting, 2, 239–262. See also monetization
additional strategies, 255–258
banner ads and click-through, 275b
video hosting and, 233
working with advertisers, 267–274
affiliate revenue from, 264–265
building audience relationships, 259–262
cross-promoting and cross-selling, 255–256, 266
hyper-syndication, 158b, 245–250
places to host content, 247–248
RSS notifications, 250
prop pieces (set design), 124
protected drives. See backup copies
public relations firms, 243b
publishing video. See distributing video
Q
quality, audio, 165
quality, image. See image quality
quality, video. See video quality
questions for project beginnings, 13b
queue, podcast submission, 218–219, 219b
QuickTime format, 145, 154, 154b
captioning for, 172b
QuickTime Pro (Apple), 159–160
R
RapidWeaver platform, 224f
RasterVector blog, 224f
RCA connectors (cables), 46
read-aloud rule, 119f
read times, 119
real-time engagement, 255
receptacle tester, 60f
recommending sponsor products, 273
recording audio. See audio
recruiting talent, 18
refillable sandbags, 71b
registering podcasts on iTunes, 216–217
regular backups. See backup copies
Rehabilitation Act. See Section 508 compliance
relationships with audience, 259–262
release form, 37
render time, 30
reshaping video, 166
resolution
defined, 164
Flash video for Facebook, 188, 189t
Flash video for YouTube, 187, 187t
images, 108
motion graphics, 110
video, as not everything, 84
Rest of Everest series, 126b
restoring blacks, 167
reviewing sponsor products, 273
RF microphones (wireless), 46
RHED Pixel, 123b, 132b, 224f, 266
Rich Harrison blog, 107
rights management, 276
royalty-free music, 54
RSS-DEV Working Group, 200
capabilities and flexibility of, 201
history of, 200
hosting tools with, 229
moving RSS feeds, 213b
notifying directories of new content, 250
podcasting and, 202
with Apple compatibility, 213–214
optimizing the feed, 216
programming RSS feeds, 209–213
submitting to directories, 216–218
S
sampling rate, defined, 164
sandbags, refillable, 71b
saturation, improving, 167
saving work. See backup copies; format
scan converters, 111
scene transitions, quality of, 140
scheduling
being reasonable, 33
Sclipo, 248
analog, 111b
screen size
file format selection and, 156–157
file size and, 165
shooting for, 96
Screenflow, 109
Screenr application, 109
search engine optimization (SEO), 244–245
search keywords. See keywords for videos
Section 508 compliance, 169–172, 169b
Seeley, Justin, 253f
self-contained movie files, 145
SEO (search engine optimization), 244–245
sequence settings, editing to, 138
server-side encoding, 150b
set design, color palette and, 122–124
shaky video, avoiding, 97. See also supports for cameras
share technologies, enabling, 252
sharing videos with sponsors, 274
shooting. See videography
short videos, as better, 16
shot list, 36
shotgun microphones, 44–45, 44f, 45f
show descriptions. See descriptions of podcasts and shows
show graphics, creating, 124–125, 206
show ratio, 14b
shutter speed, matching, 100
signal sensors, 81
simplicity of editing software, 133–134
for lighting situation, 59
16 × 9 aspect ratio, 98
size
display size (window size)
file size and, 165
reshaping, 166
finishing size, editing and, 137–138
video files. See file size
skinning custom Flash player, 183–185
slates, 135b
slaving cameras together, 102
small screen size, shooting for, 96
smart phones. See mobile devices
Snapz Pro, 109
social media. See also Facebook; Twitter
enabling share technologies, 252
integrating with, 229
promoting with, 242
history of, 131b
solid bar background for text, 118f
Sony Betacam format. See entries at Betacam
Sony Vegas Movie Studio, 132
Sony XDCAM formats. See entries at XDCAM
Sorenson Spark codec, 179
Sorenson Squeeze, 162
sound. See audio
sound recorder, for site survey, 27
Soundbooth (Adobe), 171b
speaker support slides, 112–113
exporting for editing, 112–113
speed, hard drive, 136b
spelling errors, 142b
hosting websites and, 224
identifying and approaching, 271–272
Sportpost, 248
staffing. See crew; talent
standard-definition video, 85–90
sharing results with sponsors, 270
Steadicam, 93
stick microphones, 46
stock sources of footage, 105–106
photos, 107
storage requirements for hosting, 228–229
storytelling. See visuals, for telling story
Stretfire, 248
StupidVideos, 248
submitting feeds to directories, 216–218
for-sale digital files, 275–276
of listeners, studying, 259
making easy for audience, 261f
summary, podcast, 206
SunPath calculator, for site survey, 27
supercardioid microphones, 43
support for editing tools, 137
surveying locations, 27, 27b, 28b
for lighting situation, 59
surveys, to audience, 260f
Susch, CAT and Eric, 135b
sync sound workflow, 49b
T
tagging videos, 205, 206, 244, 252
for Facebook, 188
findability on iTunes Store, 249b
background players, 18b
on-camera behavior, 20b
original music, 55
preparing, 19
recruiting, 18
talent release form, 37
tape formats. See format
tapeless acquisition, 35, 94–96
with multicamera productions, 99
tapeless media, editing from, 95b
Tascam audio recorder, 49f
technical approach, developing, 11–12
technical support for editing tools, 137
technical training sets, lighting, 77
Telestream Episode and Episode Pro, 162
telling story. See visuals, for telling story
terms of service, with video hosting, 234
testing
editing software exports, 136
encoding (compression), 159, 162f, 168, 169b
Flash video for Facebook, 188
Flash video for YouTube, 187–188
server-side encoding, 150
text graphics
mixed case, 116b
logo bugs, 121
placement of visuals, 116
production company credit, 120b
read times, 119
spelling errors, 142b
testing, 119b
texting graphics, 119b
thank-yous. See credit
thanking sponsors in programs, 274
third-party video hosting, 226
three-point lighting, 74b
notifying talent of, 18
time of day timecode, 102
timeline (sequence settings), editing to, 138
title-safe areas, 97
titles of podcasts (shows), 203, 205, 206, 207
being compelling, 241
TiVoCasts, 156
TiVoToGo software, 156
Top List (iTunes Store), 249
topics, keeping focused, 259
tracking video traffic, 232–233
trade groups, getting visuals from, 106
traditional media
alignment with media partners, 243
licensing content for money, 276
press coverage, 258b
training on editing software, 134b
transcripts, 172
transitions, quality of, 140
treatment, writing, 12
having multiple treatments, 12b
questions for project beginnings, 13b
tripods, 92
TubeMogul, 246
tungsten lighting kit, 67–69, 68f
building, 69b
Turbo .264 HD (Elgato), 163b
scheduling tweets, 253b
two-person interviews, lighting, 76
typeface. See font selection; text graphics
U
unbalanced connections, 46
Understanding Adobe Photoshop, 13f, 123b
unidirectional microphones, 43
union talent, 51
unique identifiers for podcast episodes, 209
unlimited bandwidth for hosting, 227f, 228b
upload limits, 150
uploading videos (for hosting)
from browser, 230
with FTP, 230
USB video conferencing cameras, 85
UStream, 255b
V
variable bit rate (VBR) compression, 164
VBR compression, 164
Vegas Movie Studio (Sony), 132
vendor selection, for video hosting, 235, 236t
Viddler, 248
video(s)
development of. See development
distributing. See distributing video
editing. See editing
encoding. See encoding (compression)
hosting. See hosting web video
internet users, growth of, 3–4, 4t, 5t
monetizing. See monetization
opportunities with web video, 3–7
planning. See planning
producing. See producing video
promoting. See promoting
publishing. See distributing video
shooting. See shooting
sites for sharing, 7, 265, 265f
writing, 14
video cameras. See cameras
video conferencing cameras, 85
video formats. See format
video graphics. See graphics
Video Import Wizard (Flash Professional), 181
Flash video for Facebook, 189t
Flash video for YouTube, 187t
podcast episodes, 209
customizable video players, 181–185, 231–232
for Flash video, 177f, 181–185
portable. See mobile devices
video podcasts. See podcasting (podcasts)
video quality
encoding for, 163
improvement workflow, 144b
video style, graphics and, 122, 123b
video subscriptions, 195, 216b
for-sale digital files, 275–276
of listeners, studying, 259
making easy for audience, 261f
video upload (for hosting)
from browser, 230
with FTP, 230
videography, 79–102. See also acquisition
lighting considerations, 65–66, 65f, 66f
locations for. See locations
multicamera productions. See multicamera coverage
matching cameras, 100
shooting at large events, 37b
shooting for portability, 96–98
tapeless acquisition, 35, 94–96
with multicamera productions, 99
videojug, 248
viewer fatigue, 16f
viewer statistics. See statistics tracking
vignettes (power windows), 118b, 139b
Vimeo, 234f
visual impairment, 170
visuals, for telling story, 103–125
color, to tell story, 139b
creating show graphics, 124–125
logo bugs, 121
podcasts, 206
animating with motion control, 108, 108b
enhancing images, 107
production company credit, 120b
for Rest of Everest series, 126b
speaker support slides, 112–113
exporting for editing, 112–113
spelling errors, 142b
testing, 119b
text. See text graphics
video personality, 116b, 122, 123b
motion graphics and, 122, 123b
visibility with captions, 172f
Vogelzang, Paul, 272f. See also monetization
W
Wal-Mart effect, 167
wardrobe, attaching lavaliere microphones to, 44
washed-out video, restoring, 167
WBS. See work breakdown structure
web audio. See audio
web-based RSS feed generation, 211
Web, encoding for. See encoding (compression)
web video. See entries at video
website requirements for video hosting, 223–224
website statistics. See statistics tracking
widgets, 254b
Wikimedia Commons, 107
wind noise, 45
Windows Media, 155
Windows Media Encoder, 161
Windows Media Player, 155
Windows Movie Maker, 132
Winer, Dave, 200
wireless microphones, 46
WMV format, 84
wooden clothespins, for lighting, 69
word-of-mouth marketing, 257–258, 258b
work breakdown structure, 24–25
workflow for quality improvements, 144b
Wright, Dusty. See Culture Catch
writing treatment, 12
questions for project beginnings, 13b
writing video, 14. See also development
WYSIWYG feed generation, 212–213
X
XDCAM format, 87
tapeless acquisition with, 94
tapeless acquisition with, 94
XLR, meaning of, 82b
XLR audio inputs, 82
XLR connectors (cables), 46
XML feeds, reading, 199f
Y
Yahoo! Video, 248
aggregating content on, 257
player, as not customizable, 231
social media integration, 229f
technical specifications, 186–188
Z
Zoopy, 248
Zylight fixtures, 72f