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Appendix 5 Persuasive writing checklist
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Appendix 5 Persuasive writing checklist
by Peter Frederick
Persuasive Writing
Cover
Title Page
Contents
About the author
Introduction
Acknowledgements
1 What is Persuasive Writing?
2 Tools for Persuasive Writing
3 Persuasion – Beyond Logic
4 Commercial Break: Advertisement Slogans
5 Conciseness Equals Clarity
6 Verbs Equal Vigour
7 Mistakes
8 Planning and Structuring
9 Layout, Fonts and Formatting
10 Tips for Common Documents
11 Persuasion – the Dark Arts
Appendix 1 Summary of rules
Appendix 2 Supersized words and their alternatives
Appendix 3 Recommended reading
Appendix 4 Persuasive writing flowchart
Appendix 5 Persuasive writing checklist
Appendix 6 Exploiting and countering human decision-making
Appendix 7 The seven-step concise writing process – worked example
Index
Imprint
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Appendix 4 Persuasive writing flowchart
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Appendix 6 Exploiting and countering human decision-making
Appendix 5 Persuasive writing checklist
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