Cover image for Persuasive Writing

Persuasive Writing

Author Peter Frederick
Release Date: 2012/09/01
ISBN: 9780273746133
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Book Description

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.Discover how to:Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical readerWhether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. About the author
  5. Introduction
  6. Acknowledgements
  7. 1 What is Persuasive Writing?
  8. 2 Tools for Persuasive Writing
  9. 3 Persuasion – Beyond Logic
  10. 4 Commercial Break: Advertisement Slogans
  11. 5 Conciseness Equals Clarity
  12. 6 Verbs Equal Vigour
  13. 7 Mistakes
  14. 8 Planning and Structuring
  15. 9 Layout, Fonts and Formatting
  16. 10 Tips for Common Documents
  17. 11 Persuasion – the Dark Arts
  18. Appendix 1 Summary of rules
  19. Appendix 2 Supersized words and their alternatives
  20. Appendix 3 Recommended reading
  21. Appendix 4 Persuasive writing flowchart
  22. Appendix 5 Persuasive writing checklist
  23. Appendix 6 Exploiting and countering human decision-making
  24. Appendix 7 The seven-step concise writing process – worked example
  25. Index
  26. Imprint