DR. SUSAN WEINSCHENK has a Ph.D. in Psychology and a career since 1979 applying what we know about people to the design of technology. She is a speaker, teacher, mentor, and consultant to business clients worldwide. Susan writes a blog on Neuro Web Design at www.whatmakesthemclick.blogspot.com and maintains the www.neurowebbook.com Web site. She has two children and lives with her husband in Wisconsin.