About the Authors

Walter Ciciora is a Fellow of the IEEE, the SMPTE, and SCTE, and is a consultant in Cable, Consumer Electronics, and Telecommunications. He is a cofounder and CTO of HBA Matchmaker Media, a company with technologies in addressable advertising. Dr. Ciciora was cofounder and CTO of EnCamera Sciences, a company with technologies for embedding digital data in analog television signals, until it was sold in 2000. Previously, he was VP of Technology at Time Warner from 1982 to 1993 after being with Zenith since 1965.

David Large is the Chief Technical Officer of Altrio Communications. He is a Fellow Member and Hall of Fame Honoree of the SCTE, a Senior Member of the IEEE, an NCTA Science and Technology Vanguard Award Winner, and SCTE-certified Broadband Communications Engineer.

James Farmer is Chief Technical Officer at Wave7 Optics. He has previously been with Scientific-Atlanta, ESP, and ANTEC. He is a Senior Member of the IEEE and the SCTE and has served on administrative boards with both organizations. He is a recipient of the NCTA Vanguard Award in Technology, and is a member of the SCTE Hall of Fame.

Michael Adams is President of Broadband Semantics, Inc. He is a Senior Member of the IEEE, and a member of the SCTE. In 2001, he received the Cable Center book award for “OpenCable Architecture.”