About the Author

Professor Vinod V Sople is Deputy Director (Academics) at ITM Business School, Navi Mumbai, and pursuing research in areas of marketing, intellectual property rights, and logistics and supply chain management. He received a Ph.D. degree in logistics management from the University of Pune. He obtained his bachelor’s degree in mechanical engineering from Visvesvaraya Regional College of Engineering, Nagpur, and master’s degree in business administration from the University of Pune. He was associated with the industry for 25 years and worked for Grindwell Norton, Crompton Greaves, Chicago Pneumatics, Amtek Projects, Gujarat Perstorp and other companies in various capacities. He has handled assignments in functional areas as marketing, distribution, customer service, projects and product management. He has over a decade of experience in teaching various management subjects in leading B-schools. He has contributed several research papers and articles to leading management journals and magazines. He is the author of two other books Managing Intellectual Property, Legal Aspects of Marketing in India, and BPO: A Supply Chain of Expertises.