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Applying Google’s style: bottom-up

Abstract:

This chapter gives an outline of the Google-style program design in library instruction. Google’s design philosophy, principles, and characteristics that can be borrowed for designing library instruction programs are identified and discussed. Suitable teaching forms are suggested and a sample is provided.

Key words

Google style; user-centered; service-oriented; bottom-up; data-driven; communication; collaboration

User-centered and service-oriented

Today’s main problem in the information-seeking process is not lack of information but too much information, accessible from an overwhelming mass of sources, confusing the library user. Guided by its user-first philosophy and backed by its super algorithm, Google deals with the issue by:

■ filtering out non-focused information, even though it seems relevant in a broader sense.

■ offering ‘most wanted’ information to satisfy the user’s immediate desires.

■ providing the user with answers as quickly as possible.

The result? Users are happy and thus, keep using Google.

In fact, a recently released report by the American Library Association indicates that when asked which website or online resource was key to their success as an undergraduate, something they ‘couldn’t live without,’1 33% cited Google, compared with only 5% who went with the college or university library website.

Rooted in the service-oriented tradition, many library instruction programs are user-centric in nature, a typical Google style. The following situations are common:

■ A library user needs a reference service. In this situation, the user usually brings specific questions relating to his or her current research project to the reference desk and asks the librarian on duty for help. The librarian follows five steps:

(1) initiation—listening to (or reading) the question(s) carefully

(2) communication—interviewing the user in order to understand the user’s actual need

(3) investigation—analyzing the problem with the user

(4) instruction—guiding the user in finding the relevant sources and teaching information-searching techniques, and

(5) conclusion—summarizing the key points and offering additional suggestions if needed. The service is focused on satisfying the user’s current research requirement.

■ A faculty member asks for a research consultation. General procedure may include:

(1) discussion—understanding the research topic as thoroughly as possible

(2) introduction—outlining the resources that are most suitable for literature search and the sources that are most relevant to the subject

(3) demonstration—showing database search techniques, and

(4) conclusion—offering suggestions for further investigation. The consultation is focused on satisfying the professor’s research needs.

■ A class wants to know about relevant but focused information resources. A typical example is a one-shot, theme-based workshop designed for a specific class assignment, for example, a nursing class needs to know the availability of health science databases via the library’s subscriptions. Common practice may include:

(1) initiation—receiving a request from a classroom professor who may provide his or her own designed library assignment with specific tasks

(2) negotiation—communicating with the classroom professor to fine tune and finalize the library assignment, especially when the professor is not fully aware of changes in information sources, e.g. new additions to the library database collection

(3) modification—updating the library assignment if necessary to utilize the most current library resources

(4) presentation—teaching the class how to locate relevant sources and how to search for needed information, and

(5) revision—if necessary, the professor and the librarian may work together to revise the library assignment for future use based upon class results. The workshop is focused on teaching students information-seeking strategies and techniques.

■ A librarian is invited to be embedded in a class, either briefly or for a semester-long period to help the course professor teach information-related segments for the course. In this role, the librarian acts as a co-teacher in the classroom, responsible for specific areas, that is, library science and information literacy. It is a relatively new form of library instruction, which is still developing. Basically, the procedure may include:

(1) familiarization—making the course content and objectives familiar beforehand. Ideally, the class is co-taught by a subject liaison librarian whose educational background (other than library science) fits the subject area

(2) discussion—communicating with the course professor to design an instructional plan

(3) preparation—performing an information resources survey is more than necessary (see Philosophy and practice, pp. 33–4, for detail)

(4) instruction—co-teaching as planned, and

(5) revision—if necessary, the course professor and the embedded librarian may work together to revise the instructional plan for future use, based upon class results. The embedded librarian co-teaching involvement is focused on teaching students library research skills in application to their ongoing studies as the course progresses.

Communication and collaboration

Using Google’s open philosophy can help librarians design library instruction in a more effective way. Obviously, in this approach, thorough communication is a requirement. This is particularly important when we design a library instruction program which requires close collaboration between the librarian and the classroom teacher, such as an embeddedlibrarian program. In doing so, the following general principles may apply.

■ Communication is two-way. A good instructional librarian should be a good listener. Through effective communication the librarian will be able to gain better understanding of clients’ needs (when providing a reference service to users), course contents and learning objectives (when designing a library instruction program with a course instructor), and thus, set appropriate instructional goals accordingly.

■ Interaction is part of instruction. A good presentation alone does not serve the purpose of instruction completely. Does the learner understand the lecture? How well? The learner learns better when he or she is given the opportunity to ask questions. The librarian should also ask the learner questions (yes-or-no, open-ended, etc.) to make sure that the audience is engaged. During the question-and-answer session, the librarian gets an opportunity to offer further clarifications, detailed explanations, proper directions, and relevant suggestions.

■ Discussion is thorough. No one knows everything. When designing a library instruction program, whether it is a one-shot workshop or an embedded librarian, the librarian should never assume that he or she knows the topic completely. There is always something new to learn, even for an expert in the field. It is crucial to discuss with the course instructor:

(1) the purpose of the library assignment

(2) the subject and topics

(3) course objectives

(4) scope and depth

(5) time-frame, and

(6) expected outcomes. The discussion is situational, depending on the nature of the request; therefore, more or different topics for discussion are possible.

■ Collaboration between librarians is an effective way to improve the quality of teaching. Several brains are better than one. Libraries have different instructional structures; some have designated instructional librarians who are responsible for the majority of teaching activities; while others follow more casual practice in which librarians teach on a voluntary basis. In any case, a proactive library instruction program should be a team effort involving all librarians. Forms of collaboration can be:

(1) information exchange between reference librarians about current issues at the reference desk

(2) ad hoc meetings on teaching issues

(3) an agenda item in regular library departmental meetings

(4) peer observations

(5) scheduled discussions among individual librarians on specific instructional projects

(6) participation in online discussion groups (internal and / or external) to keep up with current issues and future trends, and

(7) casual conversations between colleagues on any topics related to library instruction.

More forms can be created by individual libraries’ practical needs and local initiatives. Librarians should utilize any forms that are available to learn from each other; to expand individual knowledge bases; to overcome weaknesses; to break limitations; to stimulate creativity; and to improve teaching skills.

Data-driven instruction

An important causative factor in the higher education landscape is the economic situation, as we see the increasing competition between for-profit and non-profit institutions. In order to succeed, universities must cope with the turbulence in financial conditions. One way is to gather innovative ideas from the business world. In his recent article about historical transformations in higher education, Steven Mintz predicts ‘Data analytics and learning “dashboards” will become commonplace, allowing faculty members to focus instruction to better meet student needs and to improve courses over time.’2 This is exactly Google’s style. To fit the parent institution’s approach, some academic libraries include data-driven decision-making philosophy in their vision statements.3

Data is (almost) everything at Google. Decisions are made based upon user data. To borrow this idea, we can do the following to improve library instruction.

■ Collect reference questions at the reference desk. In our daily life, it is not unusual that users bring in ‘seasonal’ questions. For example, at the beginning of a semester library users (especially freshmen, transfer students, and new faculty members) may often ask questions related to library resources (e.g. available books, periodicals, and databases); information technology (e.g. database remote access); and library operations (e.g. circulation, hours, policies, and machines). As the semester progresses, more research-oriented questions may appear. For example, we begin to see library assignments from course instructors who require students to familiarize themselves with library sources suitable for their research in a given subject area, so that they can use the learned library skills to complete their course study effectively. Towards the later part of a semester, more help is needed in students’ term papers or final projects. In this period, detailed research methods and strategies, critical analysis of research topics, appropriate guidance, and constructive suggestions are eagerly desired. These commonly asked questions can be documented, updated, and maintained for future use, since they occur on a relatively regular basis.

■ Compile reference questions from electronic reference services (email and / or chat). Compared with reference desk service, an electronic reference service may encounter a wider range of users and, therefore, receive more varied questions, owing to the fact that it is not restricted by the library’s physical location. Librarians may build a special database to store the compilation, share data in real time, and retrieve suitable answers for speedy service.

■ Keep a record of classroom teaching professors’ library instruction requests. Besides library science schools’ library degree programs, academic libraries routinely offer library classes. Some are credit-bearing (core or elective),4 and some non-credit-bearing. Another frequently used library instruction form is library instruction upon request. Although we believe that learning library skills should be mandatory in all academic disciplines and that information literacy is the foundation of higher education, library instruction requests do not come from academic departments and / or individual professors equally. Some courses use library instruction more often than others and some classroom professors request library workshops more frequently than others. Keeping a record of requests helps us prepare instruction beforehand, update contents accordingly, and fine tune lesson plans for better presentation in the future.

■ Keep copies of library assignments created by course instructors. From the library assignment we can see what exactly the course instructor wants his or her students to learn. It serves the purpose of keeping up with the course instructor’s teaching goals. It also provides an opportunity to inform the course instructor about any—extremely likely—changes and updates in information resources.

■ Distribute questionnaires and surveys in classroom and on campus. Collecting feedback at the end of library instruction sessions and during semesters helps us assess our existing instructional programs and student learning outcomes. We can then revise the programs for better teaching results based upon learners’ feedback.

■ Send questionnaires and surveys to library users by electronic mail. Once a year or once a semester we may email questionnaires and surveys to faculty, students, staff, and anyone who uses our library. From users’ responses we can get the sense of their overall experience and satisfaction. We can see our reference service through users’ eyes. We can analyze deficits and improve our service to meet users’ expectations.

■ Post surveys on the library’s website. This is another way to gather users’ feedback. It is unsolicited, volunteerbased, and 24/7.

■ Utilize reputable resources of data and standard statistics to keep up with library instruction trends.5 Periodically, organizations release reports, studies, statistics, and similar publications to the library community. These sources are important for future and long-term library instructional program planning, since they reveal the current status and future trends. Libraries benefit from data-sharing by participating in national surveys, such as the Academic Libraries Survey6 and ACRL Academic Library Trends and Statistics.7 Another well-established statistical service is LibQUAL +, which is a web-based survey that ‘helps libraries assess and improve library services, change organizational culture, and market the library.’8

Suggested instructional programs

Based upon their mission, the following library instruction programs may be suitable for use in the Google style, in which patron satisfaction is the priority. They use a bottomup and service-oriented style.

■ Library orientation: to tell patrons what they want to know

■ reference service: to satisfy patrons’ current needs

■ research consultation: to aid faculty and students in their research

■ one-shot workshop: to be tailored to class needs

■ embedded librarian: to help students apply library research skills to course study.

Sample (The Google style): one-shot workshop teaching outline

[See Appendix 3: How to Access and Use Library Resources]

Description of scenario

The library receives a request from a course instructor to give a workshop on library resources to a freshman class in a Speech 101 course. The librarian designs a tailored workshop to meet the course instructor’s requirements and students’ research needs.

Explanation of program design

This is a one-time (60-minute) library instruction session with short-term goals. The course instructor’s expectation and students’ immediate needs are the focuses. According to the course instructor’s syllabus, students will learn from the library workshop ‘how to access and utilize library resources online and offline [i.e. electronic and print] to gather information for speech presentations.’ The instructional librarian’s job is to help the class be familiarized with and utilize library resources in order to fulfill course requirements. It features learner-centered characteristics and patron-initiated content decisions. The following steps are recommended.

1. To analyze the course instructor’s request to see exactly what he or she wants the librarian to teach the class. It may be necessary to discuss this with the course instructor if further clarifications are needed.

2. To become familiar with the course syllabus to understand the course content, requirements, and student learning objectives.

3. To do an information resources survey of the currently available library sources to determine suitable sources for the class.

4. To set the scope and depth for the library session based upon the nature of the assignment. In this case, the library session should be tailored to concrete tasks, hence, should satisfy the learners’ present needs.

5. To create a PowerPoint presentation to support the lecture.


1.State of America’s Libraries Report 2013, American Library Association, April 3 2013. <http://www.ala.org/news/state-americas-libraries-report-2013>. Click on ‘Academic Libraries.’ Document ID: 2a356a02-650e-5ea4-79e1-e59bd33781c4. Accessed: October 11 2013.

2.Mintz, Steven (2013). ‘The Future Is Now: 15 Innovations to Watch For,’ The Chronicle of Higher Education, July 22.<http://chronicle.com/article/The-Future-Is-Now-15/140479/?cid=at&utm_source=at&utm_medium=en>. Accessed: August 15 2013.

3.For example, both the University of Connecticut Libraries <http://www.lib.uconn.edu/about/administration/vision.html.> and the University of California Libraries <http://libraries.universityofcalifornia.edu/about/vision-and-priorities > include data-driven decision-making in their vision statements. Accessed: October 16 2013.

4.Excluding library science schools, credit-bearing library courses are offered at only a handful of universities, even though they are recommended by higher education organizations. This is, perhaps, due to the increase in new programs in specialized areas other than library science (e.g. health science), the decline of library science education in the late 20th century, the lack of awareness of the importance of information literacy, and economic factors. There seems to be a need for more active advocacy of credit-bearing library and information science courses.

5.It is recommended to use the standard ANSI/NISO Z39.7-2013, Information Services and Use: Metrics & Statistics for Libraries and Information Providers – Data Dictionary as a reference book. The book, in its 5th edition as of 2013, is published by the National Information Standards Organization (NISO). It is created to help information professionals identify, define, collect, and interpret statistical data on American libraries.

6.The biennial data collection, The Academic Libraries Survey (ALS) is administrated by The National Center for Education Statistics (NCES). The survey covers all libraries serving degree-granting colleges and universities in the fifty states and the District of Columbia.

7.Annual data collection, ACRL Academic Library Trends and Statistics Survey is administrated by the Association of College and Research Libraries (ACRL). The survey covers the USA and Canada.

8.Offered by the Association of Research Libraries (ARL), LibQUAL + is a suite of services that libraries use to solicit, track, understand, and act upon users’ opinions of service quality. For more information, visit <http://www.libqual.org/home>. Accessed: August 5 2013.

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