Works Cited

PART 1: THE POWER TO CHANGE ANYTHING

P. 6. YMCA pools: Kevin Trapani of Redwoods Insurance Group. Personal interview with the authors.

P. 7. Detroit jobs: Louis Aguilar, “Michigan Needs Auto Industry to Rebound to Help the State Out of Its Recession, Economist Says,” Detroit News, June 12, 2007.

P. 7. Toyota: Charles Fishman, “No Satisfaction at Toyota,” Fastcompany.com, 111 (January 2007): 82.

P. 8. Discussion of the proceedings of the 16th International AIDS Conference was taken from the conference program found at: http://www.aids2006.org/PAG/PAG.aspx?.

P. 10. Muhammad Yunus: Phil Smith and Eric Thurman, A Billion Bootstraps: Microcredit, Barefoot Banking, and the Business Solution for Ending Poverty (New York: McGraw-Hill, 2007), Foreword, p. x.

P. 10. AIDS cases in Thailand: Reported by Prime Minister Shinawatra in his opening speech at the 15th International AIDS Conference, Bangkok, Thailand, July 11, 2004. Can be found at: http://www.unaids.org/bangkok2004/docs/SP_ThaiPM_15thAIDSConference_11Jul04.pdf.

1: You’re an Influencer

P. 13. Mimi Silbert: Personal interview with the authors, 2005. Any reference to Mimi Silbert or the Delancey Foundation is drawn from this interview unless otherwise cited.

P. 14. Delancey statistics: Ibid. Further discussion can be found at: http://port-land.indymedia.org/en/static/prisonprograms.shtml, http://www.eisenhowerfoundation.org/grassroots/delancey/.

P. 14. Anonymous attendee of Delancey Street. Personal interview with the authors, 2005.

P. 15. Miguel Sabido: Arvind Singhal and Everett M. Rogers, Entertainment Education: A Communication Strategy for Social Change (Mahwah, New Jersey: Lawrence Erlbaum Associates, 1999), p. 55.

P. 17. Guinea worm: Donald Hopkins, personal interview with the authors, May 3, 2006. Any reference to Dr. Donald Hopkins, Guinea worm eradication, or The Carter Center is drawn from this interview unless otherwise cited.

P. 19. Bobo Doll study: Albert Bandura, Dorothea Ross, and Sheila A. Ross, “Transmission of Aggression through Imitation of Aggressive Models,” Journal of Abnormal and Social Psychology, 63 (1961): 575–582.

P. 20. Albert Bandura: Personal interview with the authors, 2006. Any reference throughout the book to Albert Bandura and his work is drawn from this interview unless otherwise cited.

2: Find Vital Behaviors

P. 24. King’s birthday present: Praphan Phanunphack, interview with authors, 2006. Dr. Phanumphack is the director of the Red Cross AIDS Research Center in Thailand. Additional information can be found at: http://www.csc-scc.gc.ca/text/forum/bprisons/speeches/2_e.shtml.

P. 24. AIDS statistics: Anupong Chitwarakorn, Jai P. Narain, ed., “HIV/AIDS and Sexually Transmitted Infections in Thailand: Lessons Learned and Future Challenges,” AIDS in Asia: The Challenge Continues (New Delhi, India: Sage Publications, 2004).

P. 24. Five million cases: Reported by Prime Minister Shinawatra in his opening speech at the 15th International AIDS Conference, Bangkok, Thailand, July 11, 2004. Can be found at: http://www.unaids.org/bangkok2004/docs/SP_ThaiPM_15thAIDSConference_11Jul04.pdf.

P. 25. Wiwat Rojanapithayakorn: Personal interview with the authors, 2006. Any reference to Dr. Wiwat or the 100% Condom Campaign in Thailand is drawn from this interview unless otherwise cited.

P. 25. Number of sex workers: K. Archavanitkul, “What Is the Number of Child Prostitutes in Thailand?” Warasan Prachakon Lae Sangkhom, 7 (1999):1–9.

P. 28. Relationship failure: Howard J. Markman, Scott M. Stanley, and Susan L. Blumberg, Fighting for Your Marriage (San Francisco: Jossey-Bass, 2001), p. 18.

P. 28. Divorce prediction: Howard Markman, personal interview with the authors, 2006. Any reference throughout the book to Howard Markman and his work is drawn from this interview unless otherwise cited.

P. 31. Ethna Reid: Personal interview with the authors, 2006. Any reference throughout the book to Ethna Reid or her work is taken from this interview unless otherwise cited.

P. 36. Regional medical center: This story is taken from a consulting project done by the authors with an anonymous medical center.

P. 41. Guinea worm statistics: Ruth Levine and the What Works Working Group with Molly Kinder, Millions Saved: Proven Successes in Global Health (Washington, DC: Center for Global Development, 2004), p. 91. Additional information is reported on The Carter Center’s Web site: http://www.cartercenter.org/health/guinea_worm/index.html.

P. 42. Weight Control Registry: Jane E. Brody, “Personal Health: Weight Loss Is Possible,” New York Times. September 16, 1997.

3: Changing Minds

P. 46. Snake phobics: Taken from interview previously referenced. For further info, see Albert Bandura, N. Adams, and J. Beyer, “Cognitive Process Mediating Behavioral Change,” Cognitive Therapy and Research, 1 (1977): 287–310.

P. 54. Ven Conmigo: Arvind Singhal and Everett M. Rogers, Entertainment Education: A Communication Strategy for Social Change (Mahwah, New Jersey: Lawrence Erlbaum Associates, 1999), p. 55.

P. 54. Twende Na Wakati (Story of Mkwaju): Arvind Singhal, personal interview with the authors, 2006. Any reference throughout the book to Arvind Singhal or his work is taken from this interview unless otherwise cited.

P. 56. Results of Twende Na Wakati: Arvind Singhal and Everett M. Rogers, Entertainment Education: A Communication Strategy for Social Change (Mahwah, New Jersey: Lawrence Erlbaum Associates, 1999), pp. 152–171, 131–134.

P. 57. “Maude’s Dilemma”: Ibid., pp. 16, 17. For further discussion about “Maude’s Dilemma,” see: http://www.tvacres.com/censorship_maude.htm.

P. 59. Contaminated water: Elizabeth Rattine-Flaherty, personal interview with the authors, 2006.

P. 60 AIDS transmission: Arvind Singhal interview (details above).

P. 61. Lajos Egri. The Art of Creative Writing (New York: Kensington Publishing Corp., 1965), pp. 18–19.

P. 62. Mirror neurons: Giacomo Rizzolatti et al., “Premotor Cortex and the Recognition of Motor Actions,” Cognitive Brain Research, 3 (1996): 131–141. For more info on the mirror neuron and the discovery thereof, see: http://www.biocrawler.com/encyclopedia/Mirror_neuron.

P. 66. Scared Straight: A. Petrosino, C. Turpin-Petrosino, and J. Buehler, “‘Scared Straight’ and Other Juvenile Awareness Programs for Preventing Juvenile Delinquency,” The Campbell Collaborative Reviews of Intervention and Policy Evaluations (Philadelphia: Campbell Collaboration, 2003).

P. 66. Gums: I. L. Janis and S. Feshbach, “Effects of Fear-Arousing Communications,” The Journal of Abnormal and Social Psychology, 48 (1953): 78–92.

P. 68. Medical deaths: Don Berwick, personal interview with the authors, 2006. Information is taken from a report by the National Academy of Science: Linda Kohn et al., To Err Is Human: Building a Safer Health System (Washington, DC: National Academies Press, 1999).

P. 68. Don Berwick: Personal interview with the authors. Any reference throughout the book to Don Berwick or his work is taken from this interview unless otherwise cited. To learn more about Josie’s story see: www.josieking.org.

P. 70. General Gowon: Personal interview with the authors, 2006.

PART 2: MAKE CHANGE INEVITABLE

P. 75. Information about the Guinea worm was taken from interviews with Dr. Donald Hopkins and other personnel at The Carter Center.

4. Personal Motivation

P. 85. Terri: Mimi Silbert, personal interview with the authors. Mimi told many stories of individuals who go through experiences similar to that of the fictionalized story of Terri.

P. 86. Scott Peck, The Road Less Traveled (New York: Simon and Schuster, 1978), pp. 213–214.

P. 87. Classical conditioning: I. P. Pavlov, translated and edited by G. V. Anrep, Conditioned Reflexes: An Investigation of the Physiological Activity of the Cerebral Cortex (London: Oxford University Press, 1927).

P. 88. Brian Wansink, Mindless Eating: Why We Eat More than We Think (New York: Bantam Books, 2006).

P. 90. Daniel Gilbert, Stumbling on Happiness (New York: A. A. Knopf, 2006).

P. 91. Miguel Sabido: Arvind Singhal and Everett M. Rogers, Entertainment Education: A Communication Strategy for Social Change (Mahwah, New Jersey: Lawrence Erlbaum Associates, 1999), p. 55.

P. 92. Mihaly Csikszentmihalyi, Flow: The Psychology of Optimal Experience (New York: Harper and Row, 1990), p. 51.

P. 94. Grigori Perelman: Greg Johnson, “The Math Was Complex, the Intentions, Strikingly Simple,” New York Times, August 27, 2006.

P. 95. Lack of moral thinking: Patricia H. Werhane, “Engineers and Management: The Challenge of the Challenger Incident,” Journal of Business Ethics, 10 (1991): 605.

P. 95. Ellen Langer, Mindfulness (Reading, Massachusetts: Addison-Wesley, 1989).

P. 96. Challenger launch: Micheal Gorman, Transforming Nature (Boston: Kluwer Academic Press, 1998).

P. 97. Moral disengagement: Albert Bandura, “Social Cognitive Theory of Moral Thought and Action,” Handbook of Moral Behavior and Development, Vol. 1. (Hillsdale, New Jersey: Lawrence Erlbaum Associates, 1991). pp. 45–103.

P. 97. Pintos: Dennis Gioia, “Pinto Fires and Personal Ethics: A Script Analysis of Missed Opportunities,” Journal of Business Ethics, 11 (1992): 379–389.

P. 97. Matthew T. Lee, “The Ford Pinto Case and the Development of Auto Safety Regulations, 1893–1978,” Business and Economic History, 27 (1998), no. 2.

P. 97. M. Dowie, “Pinto Madness,” Mother Jones (September/October 1977).

P. 99. Connect to values: Stanton Peele, 7 Tools to Beat Addiction (New York: Three Rivers Press, 2004), p. 24.

P. 101. One-word label: Albert Bandura, et al., “Disinhibition of Aggression through Diffusion of Responsibility and Dehumanization of Victims,” Journal of Personality and Social Psychology, 9 (1975): 253–269.

P. 104. Therapy length: William R. Miller and Stephen Rollnick, Motivational Interviewing (New York: The Guilford Press, 2002), p. 5.

P. 105. Therapy type: Ibid., pp 6, 7.

P. 105. Motivational interviewing results: Ibid., pp. 220, 226.

P. 106. Ralph Heath: Personal interview with the authors.

P. 106. Ginger L. Graham, “If you Want Honesty, Break Some Rules,” Harvard Business Review, April 2002, pp. 42–47.

5. Personal Ability

P. 112. Fundamental attribution error: Lee Ross, “The Intuitive Psychologist and His Shortcomings: Distortions in the Attribution Process,” Advances in Experimental Social Psychology Education (New York: Leonard Berkowitz Academic Press, 1977).

P. 112. Lack of training transfer: Mary Broad and John Newstrom, The Transfer of Training: Action-Packed Strategies to Ensure High Payoff from Training Investments (Reading, Massachusetts: Addison-Wesley, 1992), p. 7.

P. 114. Mindset: Carol S. Dweck, Mindset: The New Psychology of Success (New York: Random House, 2006).

P. 115. Marshmallow studies: W. Mischel, Y. Shoda, and P. Peake, “The Nature of Adolescent Competencies Predicted by Preschool Delay of Gratification,” Journal of Personality and Social Psychology, 54 (1988): 687–696. See also Y. Shoda, W. Mischel, and P. Peake, “Predicting Adolescent Cognitive and Self-Regulatory Competencies from Preschool Delay of Gratification: Identifying Diagnostic Conditions,” Developmental Psychology, 26 (1990): 978–986.

P. 116. SAT scores: Daniel Goleman, Emotional Intelligence: Why It Can Matter More than IQ (New York: Bantam, 1995), p. 82.

P. 116. S. S. Feldman and D. A. Weinberger, “Self-Restraint as a Mediator of Family Influences on Boys’ Delinquent Behavior: A Longitudinal Study,” Child Development, 65 (1994): 195–211.

P. 117. Mischel and Bandura: A. Bandura and W. Mischel, “Modification of Self-Imposed Delay of Reward through Exposure to Live and Symbolic Models,” Journal of Personality and Social Psychology, 2 (1965): 698–705.

P. 118. Deliberate practice: K. A. Ericsson, R. Th. Krampe, and C. Tesch-Römer, “The Role of Deliberate Practice in the Acquisition of Expert Performance,” Psychological Review, 100 (1993): 363–406.

P. 121. Thailand condom use: W. Rojanapithayakorn and R. Hanenberg, “The 100% Condom Programme in Thailand,” AIDS, 10 (1996): 1–7.

P. 122. Skill development: K. A. Ericsson and A. C. Lehmann, “Expert and Exceptional Performance: Evidence on Maximal Adaptations on Task Constraints,” Annual Review of Psychology, 47 (1996): 273–305.

P. 122. Ten years: Benjamin Bloom (ed.), Developing Talent in Young People (New York: Ballantine, 1985).

P. 122. Correlation between time and skill level: Karl Anders Ericsson, et al. (eds.), The Cambridge Handbook of Expertise and Expert Performance (New York: Cambridge University Press, 2006).

P. 123. Roger Bacon: Ibid.

P. 123. Olympic swimming: We compared Johnny Weissmuller’s Olympic record times to times of current high school swimming champions. For more information visit: http://www.johnnyweissmuller.ro/main_eng.html.

P. 123. Deliberate practice techniques: Karl Anders Ericsson, et al. (eds.). The Cambridge Handbook of Expertise and Expert Performance (New York: Cambridge University Press, 2006), p. 699.

P. 124. Deliberate practice and feedback: Ibid., p. 532.

P. 124. Natalie Coughlin: M. Grudowski, “The Girl Next Door Is Hungry,” Men’s Journal, 12 (2003): 72–73.

P. 126. Pills: Albert Bandura, personal interview with the authors, September 7, 2005.

P. 126. Free throws: T. J. Cleary and B. J. Zimmerman, “Self-Regulation Differences during Athletic Practice by Experts, Non-Experts, and Novices,” Journal of Applied Sport Psychology, 13 (2001): 185–206.

P. 127. Dating skills: S. L. Foster, et al., “Teaching Social Skills to Shy Single Men,” The Family Journal, 5 (1997): 37–48.

P. 129. Hot/cool systems: J. Metcalf and W. Mischel, “A Hot/Cool System Analysis of Delay of Gratification,” Psychological Review, 106 (1999): 3–19.

P. 129. W. Mischel, “Toward an Integrative Model for CBT: Encompassing Behavior, Cognition, Affect, and Process,” Behavior Therapy, 35 (2004): 185–203.

P. 130. Children and delay of gratification: H. Mischel and W. Mischel. “The Development of Children’s Knowledge of Self-Control Strategies,” Child Development, 54 (1983): 603–619.

P. 132. Expectation and delay of gratification: W. Mischel and E. Staub, “Effects of Expectancy on Working and Waiting for Larger Rewards,” Journal of Personality and Social Psychology, 2 (1965): 625–633.

P. 133. Distraction and delay of gratification: W. Mischel and E. Ebbesen, “Attention in Delay of Gratification,” Journal of Personality and Social Psychology, 16 (1970): 329–337.

P. 133. Teaching skill of delay of gratification: A. Bandura and W. Mischel, “Modification of Self-Imposed Delay of Reward through Exposure to Live and Symbolic Models,” Journal of Personality and Social Psychology, 2 (1965): 698–705.

P. 133. Focus and delay of gratification: W. Mischel and E. Ebbesen, “Attention in Delay of Gratification,” Journal of Personality and Social Psychology, 16 (1970): 329–337.

P. 137. Willpower and delay of gratification: P. Peake, M. Hebl, and W. Mischel, “Strategic Attention Deployment in Waiting and Working Situations,” Developmental Psychology, 38 (2002): 313–326.

P. 134. Cognitive reappraisal: J. J. Gross, “Emotion Regulation in Adulthood: Timing Is Everything,” Current Directions in Psychological Science, 10 (2001): 214–219.

P. 134. Handwashing: Jeffrey Schwartz, Brainlock (New York: HarperCollins, 1996), p. 212.

6: Harness Peer Pressure

P. 139. Milgram obedience studies: Stanley Milgram, “Behavioral Study of Obedience,” Journal of Abnormal and Social Psychology, 67 (1963): 371–378.

P. 139. Phil Zimbardo discusses Milgram’s experiments on the Web site http://thesituationist.wordpress.com/2007/02/16/when-good-people-do-evil-%E2%80%93-part-i/

P. 143. Obedience study with confederate: Stanley Milgram, Obedience to Authority: An Experimental View (New York: Harper and Row, 1974).

P. 148. Everett Rogers and diffusion of innovations: Everett Rogers, Diffusion of Innovations, 3rd ed. (New York: Free Press, 1983), pp. 15, 32–34, 54–56, 247, 258, 266, 271. The story about the “Guy in the Bermudas” was told by Rogers in a lecture at Stanford University in the fall of 1982.

P. 148. Limey story: Don Berwick, “Disseminating Innovations in Health Care,” JAMA (2003): 1969–1975.

P. 150. Tinka Tinka Suhk: Arvind Singhal and Everett M. Rogers, Entertainment Education: A Communication Strategy for Social Change (Mahwah, New Jersey: Lawrence Erlbaum Associates, 1999), pp. 1, 176, 58, 137.

P. 151. Barefoot doctors: Everett Rogers, Diffusion of Innovations, 3rd ed. (New York: Free Press, 1983), pp. 326–328.

P. 152. E-mail support: Personal interview with Albert Bandura, 2006.

P. 152. Diabetics and social support: C. Y. Wang and M. M. Fenske, “Self-Care of Adults with Non-Insulin-Dependent Diabetes Mellitus: Influence of Family and Friends,” Diabetes Education, 22 (1996): 465–470.

P. 152. Social commitments: Kurt Lewin, “Forces behind Food Habits and Methods of Change,” The Problem of Changing Food Habits: Bulletin of The National Research Council (National Research Council and National Academy of Sciences, Washington, DC, 1943), pp. 35–65.

P. 153. Parents’ influence: Brent L. Top and Bruce A. Chadwick, Rearing Righteous Youth of Zion (Salt Lake City: BookCraft, 1998).

P. 153. Qualities of opinion leaders: Everett Rogers, Diffusion of Innovations, 3rd ed. (New York: Free Press, 1983), pp. 15, 32–34, 54–56, 247, 258, 266, 271.

P. 157. Tinka Tinka Sukh: Arvind Singhal, personal interview with the authors, 2006.

P. 159. Silence Fails study: For more info, see VitalSmarts/Concourse Group. http://silencefails.com.

7: Find Strength in Numbers

P. 168. Tanika’s story: A story told to one of the authors as a microcredit industry leader.

P. 171. Muhammad Yunus and the Grameen Bank: Muhammad Yunus, Banker to the Poor (Dhaka, Bangladesh: University Press, 1998), p. 12.

P. 172. Borrower stats: Grameen Bank at a Glance: http://www.grameen-info.org/bank/GBGlance.htm.

P. 173. Statement of Professor Muhammad Yunus at the ITU World Information Society Award Ceremony, May 17, 2006. Accessible at: http://www.itu.int/wisd/2006/award/statements/yunus.html.

P. 174. Friends: John Lennon and Paul McCartney, “With a Little Help from My Friends,” Sgt. Pepper’s Lonely Hearts Club Band, 1967.

P. 175. Weight of ox: James Surowiecki, The Wisdom of Crowds (New York: Doubleday, 2004), p. xiii.

P. 179. Soul City: Garth Japhet, personal interview with the authors, 2006.

P. 187. Network quotient: Don Cohen and Laurence Prusak, In Good Company: How Social Capital Makes Organizations Work (Cambridge, Massachusetts: Harvard Business School Press, 2001).

P. 188. Physicians: Atul Gawanda, Complications: A Surgeon’s Notes on an Imperfect Science (New York: Picado, 2002), pp. 11–24.

P. 189. Tragedy of the Commons: William Forester Lloyd, Two Lectures on the Checks to Population (Oxford, England: Oxford University Press, 1833).

P. 191. HIV/AIDS in Thailand: Wiwat Rojanapithayakorn, “100% Condom Use Programme,” manuscript presented in Provo, Utah, 2006.

P. 191. Five million saved: As reported by Prime Minister Shinawatra in his opening speech at the 15th International AIDS Conference, Bangkok, Thailand, July 11, 2004. Can be found at: http://www.unaids.org/bangkok2004/docs/SP_ThaiPM_15thAIDSConference_11Jul04.pdf.

8: Design Rewards and Demand Accountability

P. 194. Rewarding Children: M. R. Lepper, D. Greene, and R. E. Nisbett, “Undermining Children’s Intrinsic Motivation with Extrinsic Reward: A Test of the ‘Over-Justification’ Hypothesis,” Journal of Personality and Social Psychology, 28 (1973): 129–137.

P. 197. Soviet Union: Marshall Goldman, U.S.S.R. in Crisis: The Failure of an Economic System (New York: W. W. Norton & Co., 1983), p. 32.

P. 199. Privileges and alcohol: Stanton Peele, 7 Tools to Beat Addiction (New York: Three Rivers Press, 2004), p. 95.

P. 199. Cocaine and vouchers: Ibid., p. 96.

P. 200. Frequent flier mileage: “Frequent Flyer Miles: In Terminal Decline?” The Economist, January 6, 2006.

P. 201. Teen suicide: Karen M. Simon, personal communication with the authors, 1976.

P. 202. Colored stars as rewards: http://www.grameen-info.org/bank/bank2.html.

P. 204. Hand hygiene: Stephen Dubnar and Steven Levitt, “Selling Soap,” New York Times, September 24, 2006.

P. 205. Employee polls: Employee poll taken from 20 years of polling done at VitalSmarts.

P. 208. Tea leaf consumption: Masaaki Imai, Kaizen (New York: McGraw-Hill, 1986), p. 20.

P. 209. Soldiers in Vietnam: Steven Kerr, “On the Folly of Rewarding A, While Hoping for B,” Academy of Management Executive, 9 (1995): 7–14.

P. 211. Learned helplessness: Martin Seligman, Christopher Peterson, and Steven Maier, Learned Helplessness: A Theory for the Age of Personal Control (New York: Oxford University Press, 1993).

P. 212. Crime prevention program: Mark Shoofs, “Novel Police Tactic Puts Drug Markets Out of Business,” Wall Street Journal, September 27, 2006.

P. 214. Russian oil: Jerome Dumetz, personal communication with the authors, 2006. Jerome is a consultant to many Russian oil firms.

P. 215. Ethiopia: Negussie Teffera, personal interview with the authors, 2006.

9: Change the Environment

P. 220. Order spindle: W. F. White, Human Relations in the Restaurant Industry (New York: McGraw-Hill, 1948).

P. 222. Environmentally incompetent: Fred Steele, Physical Settings and Organization Development (Reading, Mass: Addison-Wesley, 1973), pp. 11, 113.

P. 223. Hitler’s hallway: Albert Speer, Inside the Third Reich (New York: Macmillan, 1970).

P. 224. Broken windows: George Kelling and Catherine Coles, Fixing Broken Windows: Restoring Order and Reducing Crime in Our Communities (New York: Simon and Schuster, 1996), p. 152.

P. 226. Food studies: Brian Wansink, Mindless Eating: Why We Eat More than We Think (New York: Bantam Books, 2006).

P. 229. Fill-to-here line: Fred Luthans, Organizational Behavior (New York: McGraw-Hill, 1981.)

P. 229. A. M. Dickinson, “The Historical Roots of Organizational Behavior Management in the Private Sector: The 1950’s–1980s,” Journal of Organizational Behavior Management, 20 (2000): 9–58.

P. 229. Latex gloves: Occurred on a consulting project of the authors.

P. 229. Starbucks cards and screen saver: Stephen J. Dubner and Steven Levitt, “Selling Soap,” New York Times, September 24, 2006.

P. 231. Representative heuristic: For reading on the topic, see A. Tversky and D. Kahneman, “Judgement under Uncertainty: Heuristics and Biases,” Science, 185 (1974): 1124–1130.

P. 233. Jimmy Carter, personal interview with the authors, 2007.

P. 236. Effects of space and propinquity: L. Festinger, S. Schachter, and K. Back, Social Pressure in Informal Groups (Stanford, California: Stanford University Press, 1950), Chapter 4.

P. 238. Dining room table: This phenomenon is discussed in “Dining Room Table Losing Central Status in Families,” USA Today, December 18, 2005.

P. 240. Desk proximity: Robert Kraut and Carmen Egido, and Jolene Galegher, Patterns of Contact and Communication in Scientific Research Collaboration (New York: ACM Press, 1988).

P. 240. Hewlett-Packard daily break: Personal communication with Ray Price, 1980.

P. 243. Frederick Taylor: Robert Kanigel, The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency (New York: Viking, 1997).

P. 246. Food container: Brian Wansink, Mindless Eating: Why We Eat More than We Think (New York: Bantam Books, 2006).

P. 247. Medication bottles: Adrienne Berman, “Reducing Medication Errors through Naming, Labeling, and Packaging,” Journal of Medical Systems, 28 (2004): 9–29.

P. 248. Dog food: Paco Underhill, Why We Buy: The Science of Shopping (New York: Simon and Schuster, 1999), Chapter 1.

P. 248. Casinos: Bill Friedman, Designing Casinos to Dominate the Competition: The Friedman International Standards of Casino Design (Reno, Nevada: The Institute for the Study of Gambling and Commercial Gaming College of Business Administration, 2000).

10: Become an Influencer

P. 258. Cystic fibrosis: Atul Gawande, “The Bell Curve,” The New Yorker, December 6, 2004.

P. 263. It sounds like X: Silencekills.com.

P. 265. Putting It All Together case study: Silencefails.com.