Praise for Creating Breakthrough Products, Second Edition

“Good ideas can come from anywhere, so innovation must start with keeping an open mind, then knowing how to make the most of what you’ve found. While easier said than done, in Creating Breakthrough Products, Cagan and Vogel offer examples, case studies, and inspiration to guide a new generation of open-minded, actionable innovation drivers.”

—Jeff Weedman, Vice President Global Business Development, Procter & Gamble

“To create profitable, breakthrough products that transform markets, you need real global innovation skills. Cagan and Vogel reveal how world-class companies leverage both to create impact through design.”

—David Kelley, founder of IDEO and the Stanford d.school

“Cagan and Vogel have outdone themselves in this highly readable and useful second edition of their book on creating breakthrough products. This new edition retains all the basic wisdom of the first but brings it up-to-date with fresh case studies that reflect the changing world of global innovation.”

—Henry Petroski, Aleksandar S. Vesic Professor of Civil Engineering; author of To Engineer Is Human: The Role of Failure in Successful Design and To Forgive Design: Understanding Failure

“This book has been the most influential integrated design book in China for 10 years, widely used by universities, companies, and designers. The case studies in the second edition demonstrate the great success in the use of the methods introduced in the first edition. This book will definitely serve as a guide for your design to become a leading global product and or service.”

—He Renke, Dean and Professor of School of Design, Hunan University, China

“In Cagan and Vogel’s widely referenced, landmark first book, they cracked the code and reached across disciplines to create a common understanding of useful, usable, and desirable products. This second edition adds a global view, services, and a look into healthcare, further establishing them as the grandmasters of the recipe for empathic innovation.”

—Robert T. Schwartz, General Manager, Global Design & User Experience, GE Healthcare

“The second edition of Creating Breakthrough Products is a brilliant book that will move your company to success with less wear-and-tear and lower risk for all involved in creating and managing products. Cagan and Vogel’s pioneering, time-tested research and product development methods captured in the book should be on the desk (or iPad!) of everyone at the C-level, helping them to guide the process to better products and services.”

—Lorraine Justice, Dean, CIAS, Rochester Institute of Technology; author, China’s Design Revolution

“Creating Breakthrough Products supercharges your design and development team. Embracing the framework introduced in this book enables your cross-functional design teams to keep their eye on the big market opportunities and focus on how to create the most disruptive industry shaping products and services. The analytical tools introduced address the most critical and difficult to get right part of the development process: the Fuzzy Front End. I wouldn’t dream of commercializing a new product or service without infusing the Creating Breakthrough Products design culture into my company and development teams.”

—Eric Close, President and CEO, RedZone Robotics, Inc.

“The first edition has been influential on the setting up of the Design School at Singapore Polytechnic and some initiatives at the DesignSingapore Council, such as the Design Thinking and Innovation Academy, which aims at infusing design thinking and design-driven innovation capabilities in private and public sectors. The new edition gives us more insights on creating breakthrough products (and services) through successful case studies in the world.”

—Jeffrey Ho, Executive Director of the DesignSingapore Council and Former Director of the Design School, Singapore Polytechnic

“The book has been the core of the design and innovation course literature both in Finland and China. It is an insightful and inspiring look at innovation. The rich collection of case studies makes it especially valuable and engaging both for students aiming to become top design leaders and for experienced professionals. This book has helped greatly to expand the innovative use of design in many areas of industry.”

—Yrjö Sotamaa, Advisory Dean and Professor, College of Design and Art, Tongji University, Shanghai; Executive Vice Director, Sino-Finnish Centre at Tongji University; President Emeritus, University of Art and Design Helsinki

“The authors’ approach to product development is a useful complement to any company’s existing product development processes. The process unleashed the collective creative genius of our designers and engineers, and helped us move beyond a typical competitive benchmarking approach, or specification-driven design, to create something unique, appealing, and functional for our customers.”

—Paul Prichard, Innovation Ventures Engineering, Kennametal, Inc.

“Navistar has made strides in learning the iNPD techniques from this book and applying them to our everyday development process. We have made user research a mainstay of the early part of the development cycle, giving us insights that lead to better solutions for our customers. Better solutions for our customers then drives sales and profitability through brand equity and product demand.”

—David Allendorph, Director of Design, Navistar International Truck Group