International business emerged as an important academic discipline in the 1960s. The discovery of the transnational corporation led to a plethora of new issues in academic learning and research. The traditional TNC was a large gigantic global corporation which made its way across the globe in incremental steps of foreign commitment and risk—beginning with trade in its geographical proximity and then moving on to more advanced modes of foreign market entry.
Some of the issues in international business pertained to: Why did firms run the risks of internationalizing? What were the sources of competitive advantage for TNCs over their domestic rivals? Were there distinctive patterns in the way that firms internationalized, and did these differ according to the national origins of TNCs? Such were the ‘big questions’ that launched and sustained this field of study during its first few decades.
However, with the rise of postwar globalization, which accelerated during the 1980s and 1990s, things began to change. The nature of businesses and the modes of carrying on business such as increasing alliances and the contractual entry form of activity underwent radical transformation. This led to businesses acquiring a more global character. Many more firms internationalized, some staying quite small, despite growing as they internationalized, giving rise to the notion of the ‘born global’ firm. This was a pattern quite different from the earlier phase where firms had to be firmly established and large in order to negotiate the perils of internationalization.
Now, in the 21st century, the impact of globalization is being felt as many new kinds of international ventures are emerging, and as the possibilities for networking and expanding through partnerships as well as mergers and acquisitions are growing. The world of global business has found new growth drivers in the BRICS and the CIVETS and interesting developments as trade liberalisation is simultaneously accompanied by growing trade and economic integration. The global economy also suffered the worst economic crisis since the days of the Great Depression and continues to battle its after effects. These developments offer new opportunities, new entry points into the global economy, and new pathways for international expansion, and are doubtless involved in the reasons why so many firms have been able to accelerate their internationalization. For the subject to thrive, it is necessary that the frameworks utilized in IB studies be modified and updated in view of the recent economic and political changes.
International Business is directed at undergraduate students of commerce and business and takes into account developments in the world of global business, weaving them with the principles and concepts that are at the heart of the subject. It has a strategic emphasis in that it outlines strategies, policies and tools for cross-functional problem solving. It presents a global perspective of business with a special focus on emerging economies. It focuses on businesses and its realities in both the advanced and emerging economies of the world, and reconciles business realities and academic perspectives. Using an integrated approach that goes beyond traditional thought, it helps students to correlate concepts with different dimensions of the subject. It brings the latest developments in the field of international business practices and research to the student with a practical focus to enable its easy assimilation. It intertwines the latest findings, economic developments, business realities with the subject matter to impart a clear understanding of the subject matter.
The textbook is divided into six units which provide current and up-to-date information on all areas of international business: