Contents
Chapter 1 Fashion as the Empire of Seduction
Chapter 2 Fashion as a World of Influences
Chapter 3 Fashion and Product Variety
Chapter 4 Overseeing Cost and Price in Fashion Marketing
Chapter 5 Fashion as a Means of Communication
Chapter 6 Managing Channels of Distribution and Enhancing Fashion’s Impact
Chapter 7 Leveraging Fashion Equity, the Absolute Benefit
Chapter 8 Handling Managers’ Challenges for Successful Fashion Products