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by Caroline Le Bon
Fashion Marketing
Cover
Half Title
Title Page
Copyright Page
Dedication Page
Abstract
Contents
Preface
Acknowledgments
Introduction
Chapter 1: Fashion as the Empire of Seduction
Chapter 2: Fashion as a World of Influences
Chapter 3: Fashion and Product Variety
Chapter 4: Overseeing Cost and Price in Fashion Marketing
Chapter 5: Fashion as a Means of Communication
Chapter 6: Managing Channels of Distribution and Enhancing Fashion's Impact
Chapter 7: Leveraging Fashion Equity, the Absolute Benefit
Chapter 8: Handling Managers' Challenges for Successful Fashion Products
Conclusion
About the Author
Notes
References
Index
Ad page
Back cover
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Copyright Page
Fashion Marketing
Influencing Consumer Choice and Loyalty with Fashion Products
Caroline Le Bon
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