Rosa Arboretti, PhD, is Associate Professor of Statistics at the Department of Civil, Environmental and Architectural Engineering of the University of Padova. She has had over 100 papers and books published. Her main research interests are in Design of Experiments, Biostatistics, Pharmaceutical Statistics, Nonparametric Statistics, Customer Satisfaction Surveys, Machine Learning and Big Data Analytics.

Mattia De Dominicis is a former R&D Vice‐President in Reckitt Benckiser with a successful track record in R&D, having led innovation, product development, launch and roll out of consumer good products in Household and Personal Care. He has lived and worked in Italy, the US, UK, South Africa, France and Germany and has experience in inspiring multicultural teams to outperform through fresh vision. Mattia is experienced in growing brands through product innovation and in managing complex projects. He graduated from the University of Padova.

Chris Jones is a Vice President of R&D in Reckitt Benckiser leading product development for key power brands. Chris has lived and worked in the US, Italy and the UK and developed products across Household and Personal Care sectors whilst striving to develop winning teams and advancement of his personnel. Chris holds a PhD in organometallic chemistry from the University of Liverpool.

Luigi Salmaso, PhD, is Full Professor of Statistics at the Department of Management and Engineering of the University of Padova and Deputy Chair of same Department. He has had over 300 papers and books published. His main research interests are in Design of Experiments, Six Sigma, Quality Control, Nonparametric Statistics, Industrial Statistics, Machine Learning and Big Data Analytics.

Preface by Chris E. Housmekerides, Senior Vice President R&D Reckitt Benckiser, Head of Innovations & Operations, Hygiene Home. Chris holds a PhD in inorganic chemistry from Penn State University. He has lived and worked in Belgium, China, Germany, Italy, the Netherlands and the US, published a plethora of patent applications in FMCGs, with R&D workstream leadership in M&As, R&D reorganization/restructuring/change management. He is passionate about R&D in the hygiene and homecare sector. He ​spent almost three decades questioning how industries can be more innovative with consumer products, challenging brands to provide better solutions, for today and tomorrow. His dream for the future is to influence through grass roots education – helping leaders of the future understand how to save energy, water, and lives through purpose‐led products.