R.E. Mayer,, & R. Moreno, (1998). A split attention effect in multimedia learning: Evidence for dual processing systems in working memory. Journal of Educational Psychology, 90(2), 312–320.
Attention and Working Memory
Guideline 5: Use Cues and Signals to Focus Attention to Important Visual and Textual Content
Use Signals to Draw Attention to Verbal Information
When to Use Signals
Applying the Research
Guideline 6: Integrate Explanatory Text Close to Related Visuals on Pages and Screens to Avoid Split Attention
Applying the Split Attention Principle
Applying the Research
Integrate Words and Visuals for Teaching Computer Applications in One Delivery Medium to Avoid Split Attention
Faster Learning from Materials Integrated on the Computer
Applying the Integrated Media Research to Your Training
The Bottom Line
On the CD
John Sweller Video Interview
Sample e-Lessons