Chris Westfall is a coach to executives, entrepreneurs, politicians, media personalities, and business leaders around the world. A regular contributor to Forbes on careers and leadership, his writing has appeared in Entrepreneur, Success, U.S. News & World Report, and many other publications. He is the author of Leadership Language (Wiley), Bulletproof Branding, and the international best-seller The NEW Elevator Pitch. He and his wife have two grown daughters and live in Texas.