Google Cloud Storage delivers advantages in the following key areas:

• Durable: Google Cloud Storage is designed to deliver 99.999999999% annual durability. Data is stored redundantly. When you upload data, it gets replicated in the background with an automatic checksum to ensure data integrity.
• Available: Google Cloud Storage offers high availability and makes your data available whenever you need it. As per Google Cloud Storage documentation, Multi-Regional offers 99.95% and Regional storage offers 99.9% monthly availability in their Service Level Agreement. Nearline and Coldline storage offer 99% monthly availability.
• Scalable: Google Cloud Storage is infinitely scalable, so it can support small to an exabyte-scale system.
• Consistent: Google Cloud Storage ensures read-after-write consistency, meaning that if a write succeeds, the latest copy of the document will always be returned for any GET request, globally. This applies to DELETE or PUT of new or overwritten objects.
• Secure: Google Cloud Storage is highly secure and has Google grade security to protect your most critical documents, media, and assets. It also provides different Access Control options so that you can control who has access to storage objects and at what level.
• Easy to Use: Google Cloud Storage provides simple and easy-to-use APIs and utility tools to work with object storage.

We need to understand a few basic concepts of Google Cloud Storage to use it effectively. So, let's look at them here: