PART 1

Getting Audiences to T-A-L-K

A good first step in any social content-marketing plan is to lay out the elements required to get your target audiences to T-A-L-K. In the next three chapters, we will find out how social media gets your potential prospects to

    1.  Trust you (Chapter 1)

    2.  Align with you (Chapter 2)

    3.  Like you (Chapter 3)

    4.  Know you (Chapter 1).

Summary Model of Factors Getting Audiences to T-A-L-K