NOTES
CHAPTER 1
CRACKING THE WORLDVIEW CODE
1. Thomas Frank, “Coal Mine Deaths Spiked Upward,” USA Today, January 1, 2007; http://www.usatoday.com/news/nation/2007-01-01-mine_x.htm. Also see Mike Hall, “Last Year’s Coal Mine Deaths Increase 210 Percent Over 2005,” July 20, 2006; http://blog.aflcio.org/2006/07/20/sago-mine-deaths-could-have-been-prevented.
2. Here’s just one grim example of the cuts in funding for music education from a San Diego paper: Chris Moran, “Low Note Sounds for Music Education,” November 19, 2004; http://www.signonsandiego.com/uniontrib/20041119/news_7m19music.html.
3. See http://www.richardbandler.com. For a first introduction to these ideas, I suggest reading Richard Bandler and John Grinder, Frogs into Princes: Neuro-Linguistic Programming (Boulder: Real People Press, 1979).
4. Thomas Hobbes’s Leviathan, which outlined his philosophy that human beings are fundamentally selfish, was published in 1651. John Locke’s Two Treatises on Government, which influenced the Declaration of Independence, was published in 1690.
5. From Leviathan; http://www.literature.org/authors/hobbes-thomas/leviathan. Hobbes wrote:
To describe the nature of this artificial man, I will consider
• First, the matter thereof, and the artificer; both which is man.
• Secondly, how, and by what covenants it is made; what are the rights and just power or authority of a sovereign; and what it is that preserveth and dissolveth it.
• Thirdly, what is a Christian Commonwealth.
• Lastly, what is the Kingdom of Darkness.
6. Ibid. Hobbes wrote:
Nature hath made men so equall, in the faculties of body, and mind; as that though there bee found one man sometimes manifestly stronger in body, or of quicker mind then another; yet when all is reckoned together, the difference between man, and man, is not so considerable, as that one man can thereupon claim to himselfe any benefit, to which another may not pretend, as well as he. For as to the strength of body, the weakest has strength enough to kill the strongest, either by secret machination, or by confederacy with others, that are in the same danger with himselfe.
And as to the faculties of the mind, (setting aside the arts grounded upon words, and especially that skill of proceeding upon generall, and infallible rules, called Science; which very few have, and but in few things; as being not a native faculty, born with us; nor attained, (as Prudence,) while we look after somewhat els,) I find yet a greater equality amongst men, than that of strength. For Prudence, is but Experience; which equall time, equally bestowes on all men, in those things they equally apply themselves unto. That which may perhaps make such equality incredible, is but a vain conceipt of ones owne wisdome, which almost all men think they have in a greater degree, than the Vulgar; that is, than all men but themselves, and a few others, whom by Fame, or for concurring with themselves, they approve. For such is the nature of men, that howsoever they may acknowledge many others to be more witty, or more eloquent, or more learned; Yet they will hardly believe there be many so wise as themselves: For they see their own wit at hand, and other mens at a distance. But this proveth rather that men are in that point equall, than unequall. For there is not ordinarily a greater signe of the equall distribution of any thing, than that every man is contented with his share.
7. Hobbes wrote the following paragraphs under the heading “Of The Naturall Condition Of Mankind, As Concerning Their Felicity, And Misery”:
From this equality of ability, ariseth equality of hope in the attaining of our Ends. And therefore if any two men desire the same thing, which neverthelesse they cannot both enjoy, they become enemies; and in the way to their End, (which is principally their owne conservation, and sometimes their delectation only,) endeavour to destroy, or subdue one an other.
8. Ibid. Hobbes wrote:
And from this diffidence of one another, there is no way for any man to secure himselfe, so reasonable, as Anticipation; that is, by force, or wiles, to master the persons of all men he can, so long, till he see no other power great enough to endanger him: And this is no more than his own conservation requireth, and is generally allowed. Also because there be some, that taking pleasure in contemplating their own power in the acts of conquest, which they pursue farther than their security requires; if others, that otherwise would be glad to be at ease within modest bounds, should not by invasion increase their power, they would not be able, long time, by standing only on their defence, to subsist. And by consequence, such augmentation of dominion over men, being necessary to a mans conservation, it ought to be allowed him.
Againe, men have no pleasure, (but on the contrary a great deale of griefe) in keeping company, where there is no power able to over-awe them all.
9. Ibid. Hobbes wrote:
Out Of Civil States, There Is Alwayes Warre
Of Every One Against Every One
Hereby it is manifest, that during the time men live without a common Power to keep them all in awe, they are in that condition which is called Warre; and such a warre, as is of every man, against every man. For WARRE, consisteth not in Battell onely, or the act of fighting; but in a tract of time, wherein the Will to contend by Battell is sufficiently known: and therefore the notion of Time, is to be considered in the nature of Warre; as it is in the nature of Weather. For as the nature of Foule weather, lyeth not in a showre or two of rain; but in an inclination thereto of many dayes together: So the nature of War, consisteth not in actuall fighting; but in the known disposition thereto, during all the time there is no assurance to the contrary. All other time is PEACE.
10. Ibid. Hobbes wrote:
For the savage people in many places of America, except the government of small Families, the concord whereof dependeth on naturall lust, have no government at all; and live at this day in that brutish manner, as I said before. Howsoever, it may be perceived what manner of life there would be, where there were no common Power to feare; by the manner of life, which men that have formerly lived under a peacefull government, use to degenerate into, in a civill Warre.
11. For an overview of Riane Eisler’s thought and that of others on dominator culture, see http://www.partnershipway.org.
12. John Locke, in Two Treatises on Government:
First, It is not, nor can possibly be absolutely arbitrary over the lives and fortunes of the people: for it being but the joint power of every member of the society given up to that person, or assembly, which is legislator; it can be no more than those persons had in a state of nature before they entered into society, and gave up to the community: for no body can transfer to another more power than he has in himself; and no body has an absolute arbitrary power over himself, or over any other, to destroy his own life, or take away the life or property of another.
A man, as has been proved, cannot subject himself to the arbitrary power of another; and having in the state of nature no arbitrary power over the life, liberty, or possession of another, but only so much as the law of nature gave him for the preservation of himself, and the rest of mankind; this is all he cloth, or can give up to the common-wealth, and by it to the legislative power, so that the legislative can have no more than this. Their power, in the utmost bounds of it, is limited to the public good of the society. It is a power, that hath no other end but preservation, and therefore can never have a right to destroy, enslave, or designedly to impoverish the subjects. The obligations of the law of nature cease not in society, but only in many cases are drawn closer, and have by human laws known penalties annexed to them, to inforce their observation. Thus the law of nature stands as an eternal rule to all men, legislators as well as others. The rules that they make for other men’s actions, must, as well as their own and other men’s actions, be conformable to the law of nature…
13. Thomas Jefferson, in Autobiography (1821):
The next event which excited our sympathies for Massachusetts was the Boston port bill, by which that port was to be shut up on the 1st of June, 1774. This arrived while we were in session in the spring of that year.
14. In 2006 a Zogby poll showed that 46 percent still believed that Hussein helped plan the attacks (www.zogby.com; September 5, 2006). That number continues to drop as people become disillusioned with the Iraq war.
15. See “President Bush Outlines Iraqi Threat,” http://www.whitehouse.gov/news/releases/2002/10/20021007-8.html.
CHAPTER 3
CRACKING THE SENSORY CODE
1. As cited in Association for Education in Journalism and Mass Communication conference paper by Elliott Parker, October 30, 2004; http://list.msu.edu/cgi-bin/wa?A2=ind0410e&L=aejmc&T=0&P=1472.
CHAPTER 4
THE BODY’S SECRET LANGUAGE
1. See Richard Bandler and John Grindler, The Structure of Magic vols. I and II (1975, 1976); Patterns of the Hypnotic Techniques of Milton H. Erickson, vols. I and II (1975, 1977); and Bandler, Changing with Families: a Book About Further Education for Being Human (1976).
2. See “Willie Horton: Is Dukakis Soft on Crime?” http://www.cnn.com/ALLPOLITICS/1996/candidates/ad.archive.
3. See “Candidate Ads: 1988 George Bush ‘Revolving Door’”; http://www.insidepolitics.org/ps111/candidateads.html.
4. See “Mike Dukakis and the Massachusetts Miracle” campaign brochure at http://www.4president.org/brochures/dukakis1988brochure.htm.
5. See http://www.insidepolitics.org/ps111/candidateads.html.
6. A. Hennenlotter, U. Schroeder, P. Erhard, et al., “A Common Neural Basis for Receptive and Expressive Communication of Pleasant Facial Affect.” NeuroImage (2005) 26(2): 581-91; http://www.ncbi.nlm.nih.gov/entrez.
7. R. B. Zajonc. “Emotion and Facial Efference: A Theory Reclaimed.” Science (1985) 228(4695): 15-21.
8. R. B. Zajonc. “Feeling and Thinking: Preferences Need No Inferences.” American Psychologist (1980) 35(2): 151-75.
CHAPTER 5
HOW FEELINGS ARE ANCHORED
1. See http://www.fair.org/index.php?page=1276.
2. Remarks of Senator Hillary Rodham Clinton on privacy to the American Constitution Society, June 16, 2006; http://www.senate.gov/~clinton/news/statements/details.cfm?id=257288.
CHAPTER 6
THE “NEGATIVE” CODE
1. Search “Michael Richards rant” at http://www.youtube.com.
2. See “Richards Says Anger, Not Racism, Sparked Tirade,” November 2, 2006; http://www.msnbc.msn.com/id/15816126.
3. Sean C. Draine and Anthony G. Greenwald, “Unconscious Processing of Two-word Negations: A ‘Not Bad’ Experiment.” Poster presented at the APS meeting in San Francisco, June 1996; http://www.millisecond.com/seandr/psych.
4. “Health Care Reform in the United States: Arguments for a Single Payer System,” HRG Publication #1778, July 28, 2006; http://www.citizen.org/publications/release.cfm?ID=7446&secID=1158&catID=126.
5. NewsMax.com, February 20, 2007; http://www.newsmax.com/archives/ic/2007/2/20/100044.shtml?s=ic.
CHAPTER 7
THE CODE OF THE CORE STORY
1. Papers of Dwight David Eisenhower, Document #1147, November 8, 1954; http://www.eisenhowermemorial.org/presidential-papers/first-term/documents/1147.cfm.
2. Robert Ajemian, Michael Riley, and Michael Dukakis, “An Interview with Michael Dukakis,” Time, November 7, 1988; http://www.time.com/time/magazine/article/0,9171,968844-2,00.html.
3. For example, in December 2006 in Kansas, outgoing Republican Attorney General Phil Kline filed 30 misdemeanor charges against abortion provider Dr. George Tiller. New Democratic Attorney General Paul Morrison dropped the charges.
4. Bernie Sanders, “U.S. Needs a Political Revolution,” CommonDreams.org, August 17, 2001; http://www.commondreams.org/views01/0817-05.htm.
CHAPTER 8
MASTERING THE LEARNING TRANCE
1. The “World View” ad is available at the Stanford archive, http://pcl.stanford.edu/campaigns/campaign2004/archive.html.
CHAPTER 9
FUTURE PACING
1. Erin McCormick, “Anti-war activists take Pelosi to task: Minority leader negotiates with lawmakers to her right,” SFGate.com, January 15, 2006; http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2006/01/15/BAGSMGNJDL15.DTL.
2. Dan Balz, “Pelosi Hails Democrats’ Diverse War Stances,” Washington Post.com, December 16, 2005; http://www.washingtonpost.com/wp-dyn/content/article/2005/12/15/AR2005121501814.html.
3. Josephine Hearn and Mike Allen, “Pelosi Says She Wasn’t Consulted on Iraq,” CBSNews.com, January 25, 2007; http://www.cbsnews.com/stories/2007/01/25/politics/main2397489.shtml.
4. “Exclusive: Pelosi Says Bush ‘Has to Answer for This War,’ ABCnews.com; http://abcnews.go.com/GMA/story?id=2805714&page=2.
5. Veterans front and center during Iraq debate,” CNN.com, February 13, 2007; http://www.cnn.com/2007/POLITICS/02/13/us.iraq/index.html.
CHAPTER 10
FRAMING
1. To give conservatives their due, they try to make a case that gun ownership lowers crime. Yet all the statistics they can marshal are indirect and may have other causes. For a good example, see this paper defending gun ownership by the very highly regarded conservative think tank, the Cato Institute: David B. Kopel, “Trust the People: The Case Against Gun Control,” July 11, 1988; http://www.cato.org/pubs/pas/pa109.html.
2. “Firearm Statistics,” athealth.com; http://www.athealth.com/Consumer/issues/gunviolencestats.html.
3. “Canada-US Comparison,” Coalition for Gun Control, http://www.guncontrol.ca/Content/Cda-US.htm.
4. “New Poll Finds Americans Support Estate Tax 2 to 1,” United for a Fair Economy, August 31, 2005; www.faireconomy.org/press/2005/EstateTaxpr.html.
5. Estate Tax News, United for a Fair Economy, www.faireconomy.org/estatetax.
6. Estate Tax Polling, Coalition for America’s Priorities, February 26, 2006; www.coalition4americaspriorities.com/pdfs/polling-20060226.pdf.
7. “Iowa/New Hampshire Democrats Talk Inheritance Taxes,” Luntz, Maslansky Strategic Research, February 16, 2006; www.policyandtax ationgroup.com/pdf/LuntzSchoenNH-IAFeb06%20.pdf.
8. See my books Healing ADD (Underwood Books, 1998), Focus Your Energy (Pocket Books, 1994), Beyond ADD: Hunting for Reasons in the Past and Present (Underwood Books, 1996), and ADD Success Stories: A Guide to Fulfillment for Families with Attention Deficit Disorder (Underwood Books, 1995).
CHAPTER 11
LEARNING THE LEGEND
1. The first published reference to a “pro-choice” movement to protect the right to abortion appears to have been a story in the Wall Street Journal on March 20, 1975.
2. An excellent brief history of the legal cases and review of state laws, “Late-term Abortions: Legal Considerations,” January 1997, is available on Guttmacher Institute Web site: http://www.guttmacher.org/pubs/ib13.html.
3. As of February 2007, per the Coalition for Positive Sexuality, http://www.positive.org/Resources/consent.html.
4. L. B. Finer and S. K. Henshaw, “Abortion Incidence and Services in the United States in 2000,” Perspectives on Sexual and Reproductive Health (2003) 35(1): 6-15; http://www.guttmacher.org/pubs/fb_induced_abortion.html.
CHAPTER 12
THE MOTIVATION CODE
1. Molly Moore and John Ward Anderson, “France Narrows Its Presidential Choices,” Washington Post, April 23, 2007. Sarkozy’s speech is also available in French on his Web site at www.sarkozy.fr.
2. Ibid. Royal’s speech can be found in French on www.desirsdavenir.org (désirs d’avenir means “desires for the future”).
3. This study compares the deaths of rats taking unlimited amounts of cocaine with those taking unlimited amounts of heroine but illustrates the point that rats will continue to take cocaine until they die—90 percent of rats in this study died. Michael A. Bozarth and Roy A. Wise, “Toxicity Associated with Long-term Intravenous Heroin and Cocaine Selfadministration in the Rat.” Journal of the American Medical Association (1985) 254(1): 81-83; http://wings.buffalo.edu/aru/ARUreport06.htm.
4. Said to National Public Radio’s Mara Liasson in a May 25, 2001, interview.
CHAPTER 13
CHUNKING THE CODE
1. Just a decade ago, the payback period was as high as twenty years. Most in the industry suggest that the payback period will be in the one- to three-year average range by 2010, which will make the argument in favor of solar a lot easier to make.
2. “The 100.000 Roofs Programme,” case study #8, October 21, 2004; http://www.senternovem.nl/mmfiles/The%20100.000%20Roofs%20 Programme_tcm24-117023.pdf.
3. Preben Maegaard, “Sensational German Renewable Energy Law and Its Innovative Tariff Principles,” June 20, 2000; http://www.folkecenter.dk/en/articles/EUROSUN2000-speech-PM.htm.
4. After passage of this law, solar companies generated revenues of $435 million in 2000. See Reiner Gaertner, “Germany Embraces the Sun,” July 9, 2001; http://www.wired.com/news/technology/0,1282,450 56,00.html.
CHAPTER 14
THE IDENTITY CODE
1. See Healing ADD (Underwood Books, 1998), especially chapter 7. For a more detailed account of this kind of therapy, see Connirae Andreas, Core Transformation: Reaching the Wellspring Within (Real People Press, 1996).
2. The best way to find out who really uses a product is to read the marketing materials created for advertisers. Advertisers need to know precisely the demographics to whom they are selling. This is a marketing report created for the Irwindale Speedway to convince advertisers to buy into the NASCAR race market: http://www.irwindalespeedway.com/ISdemo05.pdf.
3. Ibid.
4. For a longer—and well-footnoted—discussion of the way the Bush administration uses fear to gain followers, see Jay Dixit, “The Ideological Animal,” Psychology Today, January/February 2007; www.psychology.today.com/articles/index.php?term=pto-20061222-000001&page=1.
5. From The Bush Dyslexicon (W. W. Norton, 2002, pp. 52-53).
6. “Face-to-face, Nixon-Kennedy,” Vice President Richard M. Nixon and Senator John F. Kennedy, fourth joint television-radio broadcast, October 21, 1960; http://www.jfklibrary.org/Historical+Resources/Archives/Reference + Desk/Speeches/JFK/JFK+Pre-Pres/fourth+televised +debate.htm.
CONCLUSION
RECLAIMING THE LIBERAL STORY
1. CNN/Opinion Research Corporation Poll, May 4-6, 2007; http://www.pollingreport.com/abortion.htm.
2. Of 994 adults polled nationwide, 48 percent think taxes are too high, 44 percent think they are about right, 2 percent think they are too low, and 5 percent are unsure. CBS News Poll, April 9-12, 2007; http://www.pollingreport.com/budget.htm.
3. ABC News/Washington Post/Stanford University Poll; April 5-10, 2007; http://www.pollingreport.com/enviro.htm.
4. CNN/Opinion Research Corporation Poll, May 4-6, 2007; http://www.pollingreport.com/iraq.htm.
5. Sarah Schweitzer, “Card Says President Sees America as a Child Needing a Parent,” Boston Globe, September 2, 2004; http://www.boston.com/news/nation/articles/2004/09/02/card_says_bush_sees_us_as_a_child_needing_a_parent.