Footnotes

CHAPTER 2 How Story Works

1 http://www.news.cornell.edu/stories/2010/05/half-heard-phone-conversations-reduce-performance

CHAPTER 3 Concept Stories

1 Jobs, Steven P., Scott Forstall, Greg Christie, Bas Ording, Imran Chaudhri, Stephen O. Lemay, Marcel Van Os, Freddy A. Anzures, and Mike Matas. Telephone Interface for a Portable Communication Device. Apple, Inc., Cupertino, CA (US), assignee. Patent 7860536B2. 28 Dec. 2010. http://1.usa.gov/1GPdPpK

2 Opening trademark statement from Dragnet, a radio, TV, and motion picture series.

3 Note: This is a fictionalized version of a business.

CHAPTER 5 Usage Stories

1 For full case study co-written by Lis Hubert, see Storymapping: A MacGyver Approach to Content Strategy, Parts 1-3 UX Matters http://bit.ly/1k2JckM

CHAPTER 7 Using Your Story

1 For more on creating storyboards and comics, see Cheng, Kevin. See What I Mean: How to Use Comics to Communicate Ideas. Brooklyn, N.Y.: Rosenfeld Media, 2012.

2 Trendacosta, Katharine. “Brand New Concept Art of Back to the Future Part II’s 2015 Technology.” io9. http://io9.com/brand-new-concept-art-of-back-to-the-future-part-iis-20-1678913570

3 For more on live-action improv, see Gray, Dave, Sunni Brown, and James Macanufo. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. Sebastopol, Calif.: O’Reilly, 2010.

4 While there are many different types of elevator pitch formats, I like to use this one: http://www.gamestorming.com/games-for-design/elevator-pitch/

5 Vogelstein, Fred. “And Then Steve Said, ‘Let There Be an iPhone’.” The New York Times, 04 Oct. 2013.