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Section II: word design: How to Design Understandably
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Section II: word design: How to Design Understandably
by Ronnie Lipton
The Practical Guide to Information Design
Cover Page
Title Page
Copyright
Contents
Acknowledgments
Introduction
More examples of information design's value
All that and more: What's in the book for you
Is this book for you?
Awareness building: An exercise for life
From the audience's perspective
Section I: audience: Identifying the Audience
CHAPTER 1: How humans (almost) universally perceive
PART 1 : Perception principles
PART 2 : Body/mind basics: How the eye/brain sees, perceives, reads
CHAPTER 2: Usability and how to achieve it
CASE STUDY: Drug label design relied on research at the mall
CASE STUDY: Finding the tasks in a Web site
CASE STUDY: Task-based focus groups help to redesign car manuals
CASE STUDY: Surveys and recipe tests lead to a usable cookbook
CASE STUDY: Universal how-to graphics, minimum of type
CASE STUDY: Dealing with conflicting audiences’ needs
CASE STUDY: Keeping the audience in touch
CASE STUDY: More about how to use personas
CASE STUDIES: Three ways to prepare the audience for a redesign
Section II: word design: How to Design Understandably
CHAPTER 3: How to work with type and layout
“What's in it for me?” reader asks; answer quickly, the clock's ticking
CHAPTER 4: How to write clearly
How to write information for your audience
How to write information for most audiences
CHAPTER 5: How to use color meaningfully
Color can show similarities
Section III: picture design: How to Design Meaningful Graphics
CHAPTER 6: How to make pictures that inform
Photos must be in focus
Photos must have a focus
Photos must mean something
Photos must show what you're telling
Photos must tell what you're showing
Connecting the dots is tougher than it should be
Pictures must show up close to where you talk about them
Pictures must point readers into text (if they point at all)
To flop or not to flop
CHAPTER 7: Design, label, and caption diagrams clearly
Where to begin
Find logical increments
More about avoiding distortion (keeping out the riffgraph)
CHAPTER 8: Clear forms improve users' experience
A taxing case study
How to evaluate a form
Look inside, not just out
CHAPTER 9: How to help people find their way clearly
Editing the viewer's experience
Tell just one thing, not everything
Walk the walk: “You are there”
Guiding graphics principles
What's the question?
Favor accuracy and authority over flash
Speak with a hierarchy of color and weight
More about constraints … and compromise
Use “heads-up” orientation
More lessons taught
Must-haves for wayseekers on the Web
The value of symbols in wayfinding
Numbers, color, and photos help to flag “here’“
Show time, not just distance, when it counts
Consider environmental context
Wayfinding or anatomy? Project combines them
A place to park, but no place to start
Analyzing an information system
Watching the signs
Navigating a Web site
State-of-the-art Web-design guidelines
Be curious; embrace the question
Bibliography/resources
Chapter 1: How humans (almost) universally perceive
Chapter 2: Usability and how to achieve it
Chapter 3: How to work with type and layout
Chapter 4: How to write clearly
Chapter 5: How to use color meaningfully
Chapter 6: How to make pictures that inform
Chapter 7: Design, label, and caption diagrams clearly
Chapter 8: Clear forms improve users’ experience
Chapter 9: How to help people find their way clearly
Useful information-design web sites, products
Index
About the Author
Search in book...
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CHAPTER 2: Usability and how to achieve it
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CHAPTER 3: How to work with type and layout
Section II: word design
How to Design Understandably
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