About the Authors

Travis Wright is a marketing technologist, digital marketing strategist and consultant, keynote speaker, entrepreneur, data and analytics geek, tech journalist, startup growth hacker, podcast host, and standup comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 20 years, Wright has helped hundreds of B2B and B2C companies, from well-funded startups and SMBs to Fortune 10.

Travis has given more than 100 keynote presentations, webinars, and workshops since 2012, in the United States and internationally. Wright works globally with company executives and company influencers on digital media ad spend, social business strategies for marketing, sales, and HR, as well as marketing technology consulting. When Travis isn't working, he is thinking about working, traveling, or taking one of his two kids, Jharek and Liliana, to some school event.

Chris J. Snook is an award-winning entrepreneur, venture catalyst, and the executive brand humanizer at large Ethology heading up corporate development for his agency. He is also cofounder at Launch Haus whose purpose is “to solve problems in sustainable ways for the betterment of all humanity through entrepreneurship and technology.”

He has been decaffeinated since March 2016 but still runs Mach 5 with his hair on fire. Chris racks up A-List preferred status on Southwest Airlines speaking at dozens of events each year and produces and curates the invite-only loopthinkCXO (for marketers, CX, and technology leaders) and Offshorepreneur (for digital nomads) events in Phoenix, Arizona and Grand Cayman.

Outside of working voraciously on any projects that involve future technologies, content strategy, digital marketing, customer-centric organizational design, venture capital finance, M&A, IoT, and publishing, his hobbies are mentoring startups and teaching entrepreneurship around the world. He is an active mentor supporting HacksForHumanity at ASU and Founder Institute, traveling with his two favorite people (Brianne and Beckett), and being an avid foodie.

On Sundays in the fall he indulges in his only true pop culture vice for three hours as a die-hard Dallas Cowboys fan.

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