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YOU NOW HAVE ...

	AN UNDERSTANDING OF HOW TO OBSERVE AND ASK QUESTIONS
	AN UNDERSTANDING OF YOUR CUSTOMER NEEDS
	AN UNDERSTANDING OF YOUR CONTEXT
	AN UNDERSTANDING OF YOUR BUSINESS MODELS

NEXT STEPS

	GENERATE IDEAS By using some practical techniques that help you and your team become creative geniuses.
	APPLY INNOVATION TECHNIQUES The Innovation Matrix helps you filter out your best ideas.

RECAP

HOW MANY COFFEES ARE YOU WILLING TO DRINK WITH YOUR CUSTOMERS?

GO BEYOND THE OBVIOUS.

DON’T ASSUME YOUR TEAM MEMBERS UNDERSTAND YOUR BUSINESS MODEL.

IT’S NOT ABOUT THE ANSWERS. IT IS ABOUT THE RIGHT QUESTION.

IF YOU DON’T KNOW WHERE YOU ARE, HOW CAN YOU KNOW WHERE YOU ARE GOING?

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