SHARE THE URGENCY

My job is to translate challenges of management into numbers, images, and stories that everybody understands. I try to keep this simple by using metaphors. In 2014, I saw that the bank we used to know does not exist anymore, but we still believed in our old assumptions.

Overstating, in the past bankers needed to know only three figures: 3-6-3. Give 3 percent on debit, charge 6 percent on loans, and at three o’clock you can go play golf.

To be successful in today’s world, everyone in the bank needs to be aware of the context. To help them do that I needed to tell a story that sticks, going beyond numbers and graphs, and to really engage my audience and inspire them to change the bank.

We co-created “The World of the Banks” with 2,000 colleagues and visualized the result with designers. In this way, the story is engaging and it can be understood in one glance, and we could easily share it with all of our colleagues.

Peter De Keyzer
Chief Economist,
BNP Paribas Fortis