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Design a Better Business
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Design a Better Business
by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patr
Design a Better Business
Cover
Title
Copyright
Contents
Introduction
Design a better business
The double loop
Prepare
Intro Every Journey Starts with Preparation
Prepare Your Team
Prepare Your Environment
Skill Master Facilitation
Skill Managing Energy
Tool Prepare How you work (TOGETHER)
Tool Screenplays
Tool Team Charter
Point of View
Intro Your Point of View
Skill Dare to Step Up
Tool Your Vision of The Future
Tool 5 Bold Steps VisionĀ® Canvas
Case Sharing The Vision of Ing Bank
Tool Cover Story VisionĀ® Canvas
Tool Design Criteria
Tool Storytelling Canvas
Case Telling The Story of Audi
Understand
Intro Seek To Understand
Skill Master Observation
Skill Master Questioning
Case Wavin Loves Plumbers
Tool Customer Journey
Tool Value Proposition Canvas
Tool Context Canvas®
Tool Business Model Canvas
Ideate
Intro Become A Creative Genius
Skill Master Ideation
Case Toyota Financial Services and The Big Idea
Tool Creative Matrix
Tool Business Model Canvas Ideation
Tool Wall of Ideas
Tool Innovation Matrix
Prototype
Intro The Maker Mindset
Skill Master Prototyping
Case Autodesk Prototypes The Future
Tool Sketching
Tool Paper Prototyping
Validate
Intro Kill Your Darlings
Skill Master Validation
Case Gosparc, Master Of The Pivot
Case Onetab, Pivot To Victory
Tool Riskiest Assumption Canvas
Tool Experiment Canvas
Tool Validation Canvas
Scale
Intro When To Scale
The Continuum Of Scale
Case Different Ways To Scale
Case Matter. The Design-Driven Accelerator
Case Mastering Business Ambiguity CCA
Tool Investment Readiness Level
Appendix
Index
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DESIGN A
BETTER BUSINESS
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