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Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives
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Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives
by Brian L. Ott, Robert L. Mack
Critical Media Studies, 3rd Edition
Cover
Preface
About the Companion Website
1 Introducing Critical Media Studies
How We Know What We Know
Categorizing Mass Media
Living in Postmodernity
Why Study the Media?
Doing Critical Media Studies
Key Critical Perspectives
SUGGESTED READING
Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives
2 Marxist Analysis
Marxist Theory: An Overview
Patterns of Media Ownership
Strategies of Profit Maximization
Advertising
Consequences of Ownership Patterns and Profit Maximization
Conclusion
SUGGESTED READING
3 Organizational Analysis
Organizational Theory: An Overview
The News Media: An In‐Depth Case Study
Conclusion
SUGGESTED READING
4 Pragmatic Analysis
Pragmatism: An Overview
A Pragmatic Approach to the Government Regulation of Media
Issues in the Regulation of American Media
Violence in the Media: A Closer Look at Pragmatic Regulation
Conclusion
SUGGESTED READING
Part II: Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives
5 Rhetorical Analysis
Rhetoric: An Overview
Theories of the Sign
Texts and Rhetorical Structures
The Material Turn: Affect and Aesthetics
Conclusion
SUGGESTED READING
6 Cultural Analysis
Cultural Theory: An Overview
The Functions of Ideology
Ideological Processes: Myth, Doxa, and Hegemony
Cultural Studies: History, Theory, and Methodology
Ideology and Media Representations of Class
Media, Ideology, and Representations of Race and Ethnicity
Conclusion
SUGGESTED READING
7 Psychoanalytic Analysis
Psychoanalytic Theory: An Overview
Freudian Development
Lacanian Development
Psychoanalytic Studies of Media
Contemporary Scholarship in Psychoanalytic Analysis
Conclusion
SUGGESTED READING
8 Feminist Analysis
Feminism: An Overview
Stereotyping in American Media
Gendered Stereotypes in American Media
Postfeminism and Media Representation
Consequences of Sexist Media Representation
Conclusion
SUGGESTED READING
9 Queer Analysis
Queer Theory: An Overview
Queerness and Visibility I: Sexual Stereotypes in American Media
Queerness and Visibility II: Problems with “Positive” Representation
Consequences of Heteronormative Media Representations
Queerness and Invisibility: Camp and the Fourth Persona
The Fourth Persona
Conclusion
SUGGESTED READING
Part III: Media Audiences: Reception, Sociological, Erotic, and Ecological Perspectives
10 Reception Analysis
Reception Theory: An Overview
Encoding/Decoding: Stuart Hall
Polysemy: John Fiske, Celeste Condit, and Leah Ceccarelli
Interpretive Communities: Stanley Fish
Ethnographic Research and Memory
Conclusion
SUGGESTED READING
11 Sociological Analysis
Sociological Theory: An Overview
Dramaturgy
Frame Analysis
Equipment for Living
Conclusion
SUGGESTED READING
12 Erotic Analysis
Theories of Pleasure: An Overview
Transgressive Texts
Transgressive Practices
Reflections on Transgression
Conclusion
SUGGESTED READING
13 Ecological Analysis
Medium Theory: An Overview
Charting the Third Wave
Conclusion
SUGGESTED READING
14 Conclusion
Critical Media Studies: An Overview
Applied Media Studies
SUGGESTED READING
Appendix: Sample Student EssaysAppendix
Marxist Analysis
Rhetorical Analysis
Cultural Analysis
Psychoanalytic Analysis
Feminist Analysis
Queer Analysis
Sociological Analysis
Erotic Analysis
Ecological Analysis
Glossary
Index
End User License Agreement
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1 Introducing Critical Media Studies
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2 Marxist Analysis
Part I
Media Industries: Marxist, Organizational, and Pragmatic Perspectives
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