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Part Five Content and New Media: The Internet Has Arrived
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Part Five Content and New Media: The Internet Has Arrived
by Arnold Lutzker
Content Rights for Creative Professionals, 2nd Edition
Cover
Half Title
Full Title
Copyright
Dedication
Contents
Preface to Second Edition
Preface to First Edition
About the Author
Part One Copyright
1 Overview of Copyright: The Big Picture
2 What Is Copyright?
3 The Copyright Rights: The Coin of Copyright
4 Limitations on Copyrights: The Chili Pepper of Copyright
5 Compulsory Licensing: Government's Helping Hand
6 Penalties for Infringement: Paying the Price
7 Ownership of Copyright: Keeping What Is Yours
8 Online Service Providers: Gateway or Traffic Cop?
9 Right to Control Access: The Trump Card
Part Two Trademarks
10 What Is a Trademark?
11 The Trademark Systems: How to Protect Your Mark
12 Strategy for Acquiring Trademark Rights: A “How-to” for Branding
13 Likelihood of Confusion: The Acid Test
14 Trademarks and Licensing: Follow the Money Trail
15 Trademarks in a Digital World: Domain Name Games and Other Fun
Part Three Collateral Concerns: Things You Cannot Ignore
16 Unfair Competition, Publicity, and Privacy: Filling in the Holes
17 Antitrust Laws: Keeping Competition Alive
18 Patents and Trade Secrets: Powerful Partners
19 The International View: It's a Small World After All
Part Four Content Rights: The Media and Film
20 News and Talk Programming: Competition for Content
21 Content Rights: The Realm of Music
22 Advertising: Being Content with Commercial Content
23 Sports Content: The Olympic Law of the Rings and Other Games
24 Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting
25 Colorization and Artists' Rights: Whose Work Is It?
26 Licensing and Distributing: The Business of Programming
27 Cable TV: A Pipe Dream
28 Media Consolidation: Content Synergy
Part Five Content and New Media: The Internet Has Arrived
29 Cyberspace: Napster and the Code of the Wild West Revisited
30 Digital Doctrines: Defining Rights in an Electronic World
31 Teachers and a Digital World: How the Classroom Has Changed
32 Webcasting: A Primer for Digital Communication
33 Afterword: A Closing Thought
Appendix: Useful Websites
Glossary
Index
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28 Media Consolidation: Content Synergy
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29 Cyberspace: Napster and the Code of the Wild West Revisited
Part Five
Content and New Media: The Internet Has Arrived
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