About the Author

Natalie Canavor is a nationally known expert on business writing whose mission is to help people communicate better so they can get what they want—whether that means a job, a promotion or a successful business.

She has earned her living as a national magazine editor, business writer, communications consultant and public relations director, winning more than 100 national and international awards along the way. At every step she noticed that in the business, nonprofit and government worlds alike, good writers are valued and rewarded. But ineffective communicators often miss their best opportunities and fall short of their career dreams.

Today, Natalie creates practical writing workshops for businesspeople, writers and professionals in every walk of life. She uses a learning framework based on what works. Her unconventional approach meshes the best strategies from many writing venues: feature articles and columns, video scripts, websites, presentations, print and online marketing materials and copywriting. She finds that given a planning structure and set of down-to-earth techniques, most people can dramatically improve their own writing.

Natalie is the author of Business Writing in the Digital Age (Sage Publications), a textbook for advanced and graduate-level students of business and public relations. And with Claire Meirowitz, she co-authored The Truth About the New Rules of Business Writing (Financial Times Press), a quick guide to better writing.

She is also an adjunct professor at NYU, where she leads advanced writing seminars for Master’s degree candidates in public relations and corporate communications. For five years she wrote a column on professional writing techniques for the International Association of Business Communicators.

Natalie is happy to consult with organizations that see the value of raising the bar on writing, and travels to present custom workshops for businesses, associations and other groups. Find her at: [email protected].

Publisher’s Acknowledgements

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Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Vertical Websites

Project Editor: Jo Jones

Commissioning Editor: Claire Ruston

Assistant Editor: Ben Kemble

Development Editors: Brian Kramer

Technical Reviewer: Pamela Jones

Proofreader: Melanie Assinder-Smith

Production Manager: Daniel Mersey

Publisher: Miles Kendall

Cover Photos: ©iStockphoto.com/shironosov

Composition Services

Sr. Project Coordinator: Kristie Rees

Layout and Graphics: Jennifer Creasey, Joyce Haughey, Jennifer Mayberry

Proofreaders: Lindsay Amones, Jessica Kramer, Susan Moritz

Indexer: Steve Rath

Special Help

Brand Reviewer: Carrie Burchfield

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