Ace Hardware, 302
Adelphia, 10
Advanced Micro Devices, 613, 984
Ag-Chem, 403
Ahold NV, 157
Alcoa (Aluminum Company of America), 635
Allegiant Airlines, 909
Alliance Atlantis Communications Inc., 817
Altria, 516
Aluminum Company of America (Alcoa), 635
Amazon.com, 4, 45, 92, 153, 181, 209, 218, 220, 268, 322, 422, 465–466, 514, 561, 641, 679–680, 733, 771, 834, 887, 1030, 1081, D1–D4
American Airlines, 108, 526, 895, 1039, 1050
American Cancer Society, 608
American Exploration Company, 515
American Express Company, 432, 522, 696, 1230, 1271
American LaFrance, 938
American Standard, 850
American Van Lines, 1127
America Online (AOL), 516, 738, 740
Ampex, 1247
Anaheim Angels, 747
Anchor Glass Container Corporation, 935
AOL, see America Online
AOL Time Warner, Inc., 740
Apple Inc., 4, 5, 11, 33, 44, 80, 91–92, 153, 181, 208–209, 215, 250, 267, 305, 311–312, 407, 422, 453, 488, 514, 560–561, 631, 640–641, 643, 663, 669, 679, 720, 732, 759, 770, 776, 834, 871, 886, A1–A4
Baan NV, 157
Balanced Scorecard Institute, 1223
Bank One Corporation, 75
Barrick Gold Corporation, 1241
Ben & Jerry's Homemade, Inc., 982–984, 988
Berkshire Hathaway, 181, 516, 657
Beverly Hills Fan Company, 1269
BHP Billiton, 488
Bill and Melinda Gates Foundation, 30
Boeing Capital Corporation, 475, 898
Boeing Company, 485, 516, 854, 908, 1227, 1232
Bogan Communications, 540
Boise Cascade, 479
BP, 289
Breyer, 516
Bristol-Myers Squibb, 286, 866
Buck Knives, 1238
Budget (car rentals), 470
Cadbury-Schweppes, 10
California State University-Fullerton, 12
Campbell Soup Company, 286, 478, 850, 895, 1226–1227, 1241, 1269
Capital Cities/ABC, Inc., 747
Capt'n Eli Root Beer Company, 209
Cargill Inc., 608
Caterpillar Inc., 274–276, 288, 472, 527–528, 608, 901, 992, 998
CBS, 490
Center Ice Consultants, 984
Century 21, 747
Cerberus, 684
Chevron, 479
Chicago Tribune, 1194
Chiquita Brands International, 937
Cisco Systems, 171, 211, 322, 447, 516, 865, 1137
Citibank, 451
Citicorp, 12
Citigroup, 11
CKE, 516
The Coca-Cola Company, 4, 10, 44, 48, 153, 209, 267, 322, 422, 465, 514, 516, 561, 641, 679, 733, 770, 834, 886–887, 900, 911, 984, 1071, 1227, C1–C4
Coldwell Banker, 747
Columbia Sportswear Company, 817
Commonwealth Edison, 626
Computer Associates International, Inc., 102, 1172
ConocoPhilips, 488
Consolidated Edison, 854
Consumers Packaging Inc., 935
Continental Bank, 475
Cooper Tire & Rubber Company, 180
Costco Wholesale Corp., 228, 270, 532, 780
Countrywide Financial Corporation, 446
Craig Consumer Electronics, 278
Credit Suisse Group, 63
Crocs, Inc., 10
Current Designs, 892, 894, 900, 933, 1025, 1069–1070, 1170, 1220, 1267
Cypress Semiconductor Corporation, 817
Dairy Queen, 516
Dell Computer Corporation, 65, 276–277, 895, 910, 998, 1240, 1241
Dell Financial Services, 475
Deloitte & Touche, 603
Delta Airlines, Inc., 100, 108, 402, 403, 485, 1194
Dick's Sporting Goods, 902
Discover, 438
Disneyland, 747
Disney World, 747
Duke Energy Co., 1033, 1127, 1142
Dun & Bradstreet, 842
Dynegy, Inc., 837
Earthlink, 625
Eastman Kodak Company, 777, 992
eBay, 235
Eli Lily, 377
Enron Corp., 7, 29, 49, 235, 609, 866, 895
Ernst & Young, 603
Ethan Allen, 1235
ExxonMobil Corporation, 11, 289, 516, 940, 984
Federal Bureau of Investigation (FBI), 4
FedEx, 895
Fiat/Chrysler, 48
Florida Citrus Company, 862
Ford Motor Company, 4, 11, 12, 219, 277, 289, 684, 695, 937, 998, 1039, 1142
FOX, 490
Fox Broadcasting, 1129
Frito-Lay, 747
Gatorade, 747
GE, see General Electric
General Dynamics Corp., 861
General Electric (GE), 6, 226, 377, 516, 608, 650, 740, 896, 911, 957, 980, 992
General Motors (GM), 5, 7, 277, 453, 611, 684, 696, 865, 870, 895, 910, 941, 1226, 1232
Gibson Greetings, Inc., 1226
Gillette Company, 741, 746, 773
GM, see General Motors
Goodyear, 1236
Google, 12, 30, 181, 608, 614, 658
Gulf Oil, 611
Harley-Davidson, 998
HealthSouth, 7
Hershey, 987
Hewlett-Packard (HP), 895, 908, 1000, 1193, 1226, 1232
Hilton Hotels Corporation, 475, 911, 1033
Holland America Line, 1240
Honda, 1139
Household International, 339
Howard Johnson, 747
HP, see Hewlett-Packard
H&R Block, 985
Hughes Aircraft Co., 861
IBM, 491, 608, 612n. 1, 631, 657, 898, 940, 1180
Ice Rink Events, 984
Institutional Shareholder Services, 617
Intel, 48, 181, 695, 910, 984, 998
InterContinental, 475
International Outsourcing Services, LLC, 59
iSuppli, 947
IT&T, 2
J.C. Penney Company, Inc., 431, 456, 780, 842
Jiffy Lube, 985
John Deere Capital Corporation, 475
Johnson & Johnson, 181
Jostens, Inc., 1193
J.P. Morgan Leasing, 475
Kaiser Permanente, 984
Kellogg Company, 701, 940, 984, 991–996, 998, 1039
Kmart Stores, 854
Kohl's Corporation, 780
KPMG, 603
Krispy Kreme, 102
Krogers Co., 219, 286, 553, 854
Lockheed Martin Corporation, 171, 485, 658
Loews Corporation, 615
Louis Vuitton, 896
Lucent Technologies, 895
McDonald's Corporation, 10, 12, 48, 488, 501, 516, 608, 697, 822, 1178
McDonnell Douglas, 898
McKesson Corporation, 218, 323
McKessor Corporation, 403
Macy's, 842, 843, 848–858, 876, 1142
Madison Square Garden, 1081
Mahany Welding Supply, 1001
Major League Baseball Players Association, 7
Manville Corp., 529
Marcus Corporation, 182
Marriott Hotels, 475, 478, 1033, 1126
Massachusetts General Hospital, 12, 1032
MasterCard, 438
Maxwell Car Company, 684
Medtronic Inc., 689
Merrill Lynch, 12
MF Global Holdings Ltd., 52–53, 55, 609
Microsoft Corporation, 5, 61, 95, 226, 235, 472, 488, 516, 776, 794, 870, 894
Mighty Ducks, 747
Minnesota Mining and Manufacturing Company (3M), 181, 454, 553
Mitsubishi, 774
Moody's Investment Service, 842
Morgan Stanley, 751
Morrow Snowboards, Inc., 221, 270
Museum of Contemporary Art, 1097
NBCUniversal, 1129
NEC, 157
Nestlé, 48
Network Computing Devices Inc., 1117
New York Times, 1194
NFL, 490
Nike, 4, 606–609, 612, 614, 615, 621, 650, 656, 658, 848, 898, 1033, 1226, 1241
Nissan, 1240
Nissan Motors, 937
Nordstrom Inc., 183, 440, 467, 472, 876
Northwest Airlines, 1050
Office Depot, 218
Omnicom, 984
Owens-Illinois, Inc., 493
Parlex Corporation, 978
Patriarch Partners, 938
PepsiCo, Inc., 4–5, 13, 30, 44, 59, 100, 153, 191, 209, 229, 267, 270, 288, 322, 422, 465, 514, 560–561, 608, 625, 641, 662, 679, 733, 747, 759, 770, 834, 886–887, 984, B1–B5
Pilgrim's Pride, 234
Pizza Hut, 516
Plains All American Pipeline LP, 689
Positively-You.com, 1074–1075, 1078
Pratt and Whitney, 957
PricewaterhouseCoopers, 603, 956
Princeton University, 1097
Procter & Gamble, 12, 181, 183, 492–493, 516, 615, 741, 746, 773, 863, 902, 1137, 1180
Prudential Real Estate, 12
Quad Graphics, 940
Radio Shack, 94
Ramada Inn, 747
Razor & Tie Music, 556
Recreational Equipment Incorporated (REI), 216–218, 222, 226
Red Cross, 30
Reebok International Ltd., 286, 606, 622, 644, 1033
REI, see Recreational Equipment Incorporated
REL Consultancy Group, 182
Renault, 1240
Rent-A-Wreck, 470–474, 477, 488, 490, 516
Rite Aid, 430
Royal Dutch/Shell, 289, 487, 984
SafeNet, 620
Sage Group, 331
Salvation Army, 608
Sam's Club, 292
San Diego Zoo, 1134
SAP AG, 331
Satyam Computer Services, 49, 425
Schering-Plough, 898
Sears, Roebuck and Company, 1241
Sherwin Williams, 984
Siebel Systems, 1139
Simon Properties Group, 689
Skype, 235
Smucker's, 998
Softbank Corp., 491
Solectron Corporation, 1226
Southwest Airlines, 100, 179, 472, 1031, 1032
Sports Illustrated, 526
Sprint, 525
Standard & Poor's, 842
Stanley Black & Decker Manufacturing Company, 286, 529
Starbucks, 30, 286, 658, 911, 1176, 1192
Stephanie's Gourmet Coffee and More, 374, 376, 378, 380, 382, 387
Subway, 490
SUPERVALU, 670
Susan's Chili Factory, 1183
Taco Bell, 516
Target Corporation, 278, 394, 502, 780, 882
Tektronix Inc., 659
Texaco Oil Company, 452
Texas Instruments, 1247
3M, see Minnesota Mining and Manufacturing Company (3M)
Tiffany & Co., 854
Time Warner, Inc., 6, 180, 516, 738–740, 744–746, 1079, 1120
Tropicana, 747
True Value Hardware, 278
Turner Broadcasting, 740, 744, 746
U-Haul, 1035
Unilever, 1194
United Airlines, 6, 108, 526, 777, 1032, 1194, 1197
United States Steel Corp., 1039
United Stationers, 218
UPS, 181
U.S. Navy, 1180
US Bancorp Equipment Finance, 475
USX, 984
Van Meter Industrial, Inc., 648–649
Verizon, 1244
Visa, 438, 440, 451, 453, 456, 463
Vodafone/Mannesmann, 48
Wachovia, 432
Walgreen Drugs, 286
Walgreens, 218
Wal-Mart Stores, Inc., 4, 11, 45, 92, 153, 209, 216, 218, 268, 278, 292–293, 302, 322, 394, 422, 465–466, 472, 514, 561, 641, 679–680, 733, 771, 780, 834, 854, 882, 887, 911, 1194, E1–E4
Walt Disney Company, 6, 181, 488, 516, 662, 747, 940, 984
Walt Disney Productions, 100
Waste Management Company, 75
Wells Fargo Bank, 376, 432, 695
Wendy's International, 286, 472, 516
Westinghouse, 1247
Weyerhaeuser Co., 862
Whitehall-Robins, 428–429, 437
Whole Foods Market, 181
Willard & Shullman Group Ltd., 1077
World Bank, 1180
WorldCom, Inc., 7, 29, 49, 383, 483, 609, 837, 849, 866
Xerox, 895
XM Satellite Radio Holdings, 1089
Yahoo! Inc., 179, 531, 550, 842
Young & Rubicam, 984
Yum Brands, 516
Zetar plc, 4, 51, 98, 195, 212, 215, 273, 327, 427, 469, 521, 565, 646, 683, 737, 838, 839, 891, F1–F4