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by Valerie Mathieu
A Customer-oriented Manager for B2B Services
Cover
Title Page
Copyright
Foreword
Preface
PART 1: Understanding the Fundamentals of Customer Orientation in B2B Services
PART 2: Knowing the Customer
PART 3: Making the Most of the Offer
PART 4: Delivering the Service
Conclusion
References
Index
End User License Agreement
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A Customer-oriented Manager for B2B Services
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Copyright
Series Editor Régine Teulier
A Customer-oriented Manager for B2B Services
Principles and Implementation
Valérie Mathieu
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