Index

A, B

C, D

E, G

H, I, L

M, N

  • macro-segmentation (see also micro-segmentation), 64
  • Maieutician, 89
  • micro-segmentation (see also macro-segmentation), 64
  • multi-criteria analysis, 93
  • net promoter score (NPS), 48, 107
  • non-functional benefits, 131

O, P

  • opportunism, 50, 51
  • over-quality, 14
  • perceived value, 131
  • physical evidence, 17, 30
  • price war, 119
  • professional nomadism, 182

R, S

T, U, W

  • technical specification, 42, 81, 83, 86, 89, 91, 92, 122, 171
  • tertiarization, 24, 27
  • total cost of ownership (TCO), 127–130
  • uberization, 118, 121
  • work attitudes, 8
  • meaningful, 19
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