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by Natalie T. Wood, Caroline K. Muñoz
#Share, 2nd Edition
Cover
Half Title
Title Page
Copyright
Dedication
Description
Contents
Preface
Chapter 1 Social Word of Mouth Marketing (sWOM)
Chapter 2 The Social Consumer
Chapter 3 Social Business
Chapter 4 Storytelling
Chapter 5 Social Influencers and Employee Advocates
Chapter 6 The Power of Persuasion
Chapter 7 Legal and Regulatory Issues
About the Authors
Index
Backcover
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#Share
Building Social Media Word of Mouth
Natalie T. Wood and Caroline K. Muñoz
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