Tips for Writing the Organization Background Component

Start with when and why the charity was created. Its mission statement should be front and center in the first or second paragraph. From there, move away from the philosophy of the organization and begin explaining what it does.
This is one of the few sections of a proposal that you can create as a boilerplate and use over and over. You may be required to tweak it here and there to highlight items of special interest to a particular funder. Otherwise, this section is fairly standard for most proposals.
Read the following Sample Organization Background Component. Then, using Worksheet 9.1A, gather the information for this section of your organization’s proposal. Worksheet 9.1B offers an example. Next, write your own narrative, using the Sample Organization Background Component as a guide. Finally, review your work using the Organization Background Review Questions. You should be able to answer yes to each question.
Sample Organization Background Component
The Some City Senior Center was established as a 501(c)(3) organization in 1994 by a group of six seniors ages 60 to 82 who wanted to create a place with activities and support services that would cater to the specific needs of seniors. We are the largest senior center in Any County, and serve more than 450 older adults each day as they participate in a variety of programs and services offered at the center. Since our inception, we have proudly served over 5,000 seniors in Any County with a variety of program and services.
The mission of our center is to help seniors improve and maintain a healthy and independent lifestyle and to maximize their quality of life, and our four-pronged purpose is as follows.
1. Promote dignity and self-esteem.
2. Foster independence and self-determination.
3. Facilitate social interaction and involvement in community life.
4. Dispel stereotypes and myths about aging.
 
Our center serves older adults from Some City, Valley Vista, Grove Beach, and Hill Viejo. The last three cities have the highest concentrations of low-income minority older adults in Any County. Of these three cities, Valley Vista has the largest Latino population. Its population is approximately 70% Latino, and of that Latino population, over 50% are monolingual Spanish speaking.
We operate a nonprofit multipurpose facility governed by an active 16-member volunteer board of directors (including three of the organization’s founders), and we offer a wide variety of programs at our center to meet even the most discriminating—and sometimes specific—needs of those we serve. Programs offered include preventive health care and education; nutritious in-center and home-delivered meals; crisis intervention; support groups and case management; legal and insurance counseling; housing assistance; employment training and information; transportation; leisure activities; recreation; volunteerism/placement; and social services and referral information. Our multiuse facility makes us unique from the other senior centers in Any County, and allows us to play an even more vital role in our community.
We recently added a state-of-the-art computer lab where ten separate classes are offered (two each day), Monday through Friday. Older adults who specialize in computer technology volunteer as instructors for these courses. Since adding the computer lab, the Center has trained over 250 seniors in how to use a computer as well as how to access the Internet. And because these classes are fee-for-service, it has finally allowed us to solidify our six months of operating reserves. Our agency has had a clean audit for the last eight years, and our fundraising efforts have grown between 10 and 15% since adding our director of development position five years ago. Additionally, we have successfully secured Community Development Block Grants from two cities as well as county funding for three consecutive years.
Currently, over a dozen organizations regularly use the center after hours and on weekends; among them are Jazzercise, Ballroom Dancing, Senior Net computer classes, Legal Aid Society of Any County, Alcoholics Anonymous meetings, Health Access Latinos, and Families of Any County. This translates into well over 150 community meetings and events, as over 3,000 individuals use the Center every year—this is above and beyond our senior services.
WORKSHEET 9.1A: Organization Background Exercise™
Winning Grants Step by Step,Third Edition. Copyright © 2008 by JohnWiley & Sons, Inc. All rights reserved.
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WORKSHEET 9.1B: Organization Background Exercise Example
Winning Grants Step by Step,Third Edition. Copyright © 2008 by JohnWiley & Sons, Inc. All rights reserved.
026
Winning Grants Step by Step,Third Edition. Copyright © 2008 by JohnWiley & Sons, Inc. All rights reserved.
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Organization Background Review Questions
1. Does the organization background section give the nonprofit credibility by stating its history, specific qualifications, purpose, programs, target population, total number of people served, and major accomplishments?
2. Does the background suggest sources of community support for the proposed program?
3. Does this section highlight any awards received? This can include winning government funding through a competitive process.
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