Purpose of the Organization Background Statement
What are the mission, values, and other distinguishing characteristics of your organization? And why will it be able to do what it is proposing successfully? The organization background component answers these questions and more. This is the section of the proposal where you get to tell funders all about your organization (and brag a little!), which means it can get rather lengthy if you don’t use some restraint. Try to limit this proposal component to no more than three pages. A good organization background statement describes the nonprofit well enough to assure prospective funders that this nonprofit can successfully undertake the proposed program.
Grantmakers may refer to this section as the “Introduction” or the “Applicant Description,” but the same basic information is expected regardless of its name. This section of your proposal should allow the reviewer to get a strong impression that your organization
• Is fiscally secure
• Is well managed
• Provides important community services
• Understands the community it serves
• Reflects that community in its board and staff
• Has the respect of the community
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