- COVER
- PREFACE AND OVERVIEW
- Part I: A Firm's Role in Society
- Part II: The Pragmatic Theory of the Firm Connects Innovation and Valuation
- 4 LIFE-CYCLE PERFORMANCE AND FIRM RISK
- THE FIRM'S COMPETITIVE LIFE CYCLE
- A PARANOID OPTIMIST RESTRUCTURES NOKIA
- A CASE STUDY OF INNOVATION—AMAZON
- THE LIFE-CYCLE VALUATION MODEL
- WHAT DOES A STOCK PRICE SAY ABOUT A FIRM'S FUTURE INVESTMENTS?
- FORWARD-LOOKING, MARKET-IMPLIED DISCOUNT RATE
- THE ROOTS OF MODERN FINANCE
- FIRM RISK OFFERS A DIFFERENT MINDSET
- SUMMARY OF KEY IDEAS
- A RESEARCH METHODOLOGY FOR ADVANCING THE LIFE-CYCLE FRAMEWORK
- BETTER ESTIMATES OF THE INVESTOR DISCOUNT RATE
- NOTES
- 5 INTANGIBLE ASSETS, BRANDS, AND SHAREHOLDER RETURNS
- THE NEW ECONOMY AND CONNECTIVITY-ENABLED BUSINESS MODELS
- EMPIRICAL EVIDENCE ABOUT INTANGIBLE ASSETS
- BRANDS IMPACT A FIRM'S MARKET VALUE
- A CONCEPTUAL ROADMAP FOR HANDLING INTANGIBLE ASSETS
- INTEGRATED REPORTS, LIFE-CYCLE REVIEWS, AND INTANGIBLES
- EXPECT MORE THAN COFFEE—STARBUCKS
- COSTCO STARTS BY CARING FOR ITS EMPLOYEES
- RINGING DOORBELLS AND CHANGING TIMES—AVON
- WHY DID ILLUMINA OUTPERFORM THE STOCK MARKET 18-FOLD FROM 2004 TO 2014?
- THE EFFICIENT MARKET HYPOTHESIS AND THE FACTOR ZOO
- EXCESS SHAREHOLDER RETURNS AND THREE LEVELS OF CAUSE-AND-EFFECT LOGIC
- USEFUL IDEAS FOR INVESTORS, MANAGEMENTS, AND ACADEMIC RESEARCHERS
- SYSTEM PRINCIPLES AND EFFECTIVE LANGUAGE
- NOTES
- 4 LIFE-CYCLE PERFORMANCE AND FIRM RISK
- Part III: Value Creation
- 6 LIFE-CYCLE POSITION, ADAPTABILITY, AND ORGANIZATIONAL STRUCTURE
- LIFE-CYCLE GUIDEPOSTS
- FOCUSED EXECUTION OF AN INNOVATIVE BUSINESS MODEL—NETFLIX
- INNOVATION IN THE OPERATING ROOM—INTUITIVE SURGICAL
- NOTHING RUNS LIKE A DEERE
- SMITH CORONA AND NCR
- The ABCs of Organizational Structure
- ORGANIZATIONAL EXPERIMENTATION AT THE HAIER GROUP
- VALUE CREATORS DRIVE DYNAMISM IN CHINA
- NOTES
- 7 ACHIEVING PROGRESS THROUGH KNOWLEDGE BUILDING AND VALUE CREATION
- 6 LIFE-CYCLE POSITION, ADAPTABILITY, AND ORGANIZATIONAL STRUCTURE
- ABOUT THE AUTHOR
- INDEX
- END USER LICENSE AGREEMENT
-
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