Author of The Extremely Successful Salesman's Club and Selling with EASE

There are a couple of things I need to share with you about Daniel Disney before we start.

First of all – with regards to ‘Social Selling' – he really knows what he's talking about. Secondly – with regards to life in general – he is one of the good guys.

And it's because of those two points, that – in this world of snake‐oil salespeople and faux business gurus who are happy to take punters' hard‐earned cash in exchange for advice that sounds great but is almost certainly destined to fail – Daniel Disney stands out from the crowd and is definitely worth taking notice of.

The first time I met Daniel was at a large, national sales event. We were both due to deliver our keynote speeches on the same day, and I was in the organiser's office, checking over a couple of things, when this polite young man peered round the door and introduced himself.

Back then, The Daily Sales hadn't been around too long – but even so, he'd already managed to attract a following that numbered in the hundreds of thousands.

Now, I'd seen people pay huge amounts of money to cultivate lists like that before – so I asked him:

“That's an impressive audience. How much of it did you buy?”

To which, with a genuine look of shock, Daniel responded:

“Buy an audience? I don't think I'd know how to!”

That statement, made with the honest naiveté of someone who wasn't aware of how many “thought leaders” cheat their way to popularity, told me everything I needed to know.

The man standing in front of me wasn't buying attention – completely the opposite – he was well on his way to mastering the art and science of Customer Attraction.

And when it comes to business development in the 21^st century, customer attraction was the secret ingredient that only a successful few had worked out how to bake with.

What I didn't realise back then was that there was something else in the Daniel Disney recipe mix – he had started successfully combining Customer Attraction with effective Social Sales Interaction.

And shortly afterwards, that combination just exploded.

The thing is, because it all came so easily and naturally to him, Daniel didn't seem to realise how rare or magical those particular pieces of business knowledge were – or why so many people found them difficult to implement.

To most people, it was like watching him pull a sword out of a stone – which is a piece of cake if you're the one who can do it but the deepest of mysteries if you can't.

Thankfully, in this book – The Ultimate LinkedIn Messaging Guide – Daniel shares that knowledge with us.

This is an incredibly powerful and generous piece of writing; he takes us step‐by‐step through his system and then shares dozens of templates and examples so that everyone who reads this can hit the ground running as soon as they've finished it.

You can dip in and out of this book if you need to, but there's so much you'll miss out on if you do.

My best advice:

Devour this book – page by page – and then go through it again and make notes. Focus on your current sales objectives and prospects and use the information Daniel shares to design a complete sales strategy from start to finish. Then, when you have a new sales challenge or a fresh set of prospective customers, come back and check it out again.

Because every time you familiarise yourself with the wealth of information in his book – and the multiple applications of its content – you will be building a knowledge bank and sales toolbox that will give you a genuine advantage over a large majority of your competition.

To your success,