To help each other find cool people to follow, Twitterers have instituted FollowFriday. The idea couldn't be simpler: on Fridays, you post suggested followers, along with the hashtag #FollowFriday. (Reportedly, Micah Baldwin [@micah] started the trend.)

Trouble is people often post long lists of suggestions (well, as long as you can get in 140 characters) with no explanation. So on Fridays, don't be surprised to see messages scroll by that look like this:

Seriously, who's going to click through on those? Better to give a little context and list fewer folks. The examples here point you in the right direction.