“The Three-Box Solution Playbook is a practical and cogent guide on innovation and execution. It’s a must-read for every manager seeking organizational renewal and working to drive meaningful and sustained impact.”

—ANTHONY LLANO, Regional Manager, Distribution Centers, Western USA/Hispano America, Deere & Company

“Vijay Govindarajan has done it again. The Three-Box Solution Playbook will inspire large companies all over the globe to truly innovate. Govindarajan’s framework is terrific.”

—LINDA YATES, founder and CEO, Mach49

“The Three-Box Solution Playbook is an excellent guide to how organizations can grow, disrupt, pivot, and survive in times of deep uncertainty and change. Pragmatic and practical, Govindarajan and Tangri’s playbook makes the seemingly insurmountable challenge of getting a breakthrough idea off the ground seem surmountable.”

—RAGNHILD ØYE, Change Partner, Talent, Leadership, and Capability, FTSE 100 Leading Industrial Technology Company

“Govindarajan’s book is both challenging and easy to understand, offering numerous examples—from IBM to GE to Hasbro—of companies that have made this concept work.”

—Success Magazine

“The Three-Box Solution is clearly presented, with illuminating case studies from a variety of organizations helping to explain the ideas.”

—The Globe and Mail

“The Three-Box Solution is an insightful and thoughtful work that should be on the must-read list for all CEOs—and everyone involved in leading innovation in any kind of enterprise.”

—Research-Technology Management

“The era of doing things in the same way decade after decade is over. Organizations are confronted by external change and the urgent need to change themselves. Innovation is nothing less than a matter of corporate survival. By creating three boxes that a company ought to concentrate on when it’s trying to pilot its way into the future, Govindarajan enables both company leaders and workers to think outside the box their normal experience traps them in.”

—PETER DAY, Broadcaster, BBC

“A powerful new framework.”

—Developing Leaders

“The Three-Box Solution is a clear winner …”

—BW Businessworld (India)

“[Govindarajan] succinctly outlines the key behaviors that I believe every business leader must focus on to drive innovation without waiting for the next competitive crisis. The approach actually works and applies to leaders at all levels.”

—Forbes

“Supported with rich examples—GE, Mahindra & Mahindra, Hasbro, IBM, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, The Three-Box Solution solves the dilemma of how to align an organization on the critical but competing demands of innovation.”

—The Financial Express (India)

“When we read The Three-Box Solution and Govindarajan describes the experiences from leaders of Hasbro, Tata, IBM, United Rentals, and Mahindra & Mahindra, among others, we get inspired to find our own balance between these three innovation areas: preservation, destruction, and creation. The Three-Box Solution helps leaders come into harmony with an ageless rhythm that creates sustainable prosperity.”

—InnovationManagement (innovationmanagement.se)

“With case studies from toy manufacturer Hasbro, coffee maker Keurig, Tata Consultancy Services, and even a church reinventing itself, The Three-Box Solution makes a good, breezy read.”

—The Times of India

“The Three-Box Solution kick-started our journey into innovation, powerfully shifting our mind-set, and it continues to guide and propel our new product development.”

—T. J. ELLIOTT, former Vice President and Chief Learning Officer, Educational Testing Service

“Transformation of any significance is inherently complicated, and that is why the simplicity and practicality of The Three-Box Solution has proven such an elegant framework for Hasbro’s journey from a toy and game manufacturer to a global toy and entertainment company.”

—DOLPH JOHNSON, Executive Vice President and Chief Global Human Resources Officer, Hasbro

“Simple, powerful, and purposeful.”

—JEFFREY R. IMMELT, former Chairman and CEO, General Electric

“The Three-Box Solution presents a simple yet powerful framework to simultaneously optimize continuous process improvement and breakthrough innovation. Inspiring for management executives.”

—ZHANG RUIMIN, founder, Chairman, and CEO, Haier Group

“Govindarajan’s The Three-Box Solution provides a framework for balancing the imperatives of the present with the demands of the future. It is a construct that permeates all our strategic thinking.”

—ANAND G. MAHINDRA, Chairman and Managing Director, Mahindra Group

“If your company needs to stop doing what it’s done and branch out in new and profitable ways, this is the book for you.”

—MARSHALL GOLDSMITH, New York Times and Wall Street Journal–bestselling author, Triggers

“The Three-Box Solution is a superb guidance manual for anyone formulating and driving a long-term company strategy. An excellent resource for managers and leaders at all levels.”

—OMAR ISHRAK, Chairman and CEO, Medtronic

“Govindarajan provides a winning combination of strategic insights and actionable steps designed to help virtually any business or organization build a better future.”

—AJAY BANGA, President and CEO, MasterCard

“At PepsiCo, we practice what Govindarajan preaches.”

—INDRA K. NOOYI, former Chairman and CEO, PepsiCo

“This book is worth reading more than once; I highly recommend it.”

—SAMUEL R. ALLEN, Chairman and former CEO, Deere & Company

“It’s refreshing to read The Three-Box Solution because of both its relevance and its simplicity. As you read, you connect with events in your own journey as you grapple simultaneously with ideas such as learning from the past, living in the present, and dreaming about the future. The simplicity of Govindarajan’s model, like all great ideas, triggers you to think, ‘Hey, why did I not think about it this way?’ I recommend this book and its approach to both current and aspiring CEOs. Business schools will also find this approach worthy of teaching, and chief strategy officers will find it most useful.”

—BHASKAR BHAT, former Managing Director, Titan Company

“The Three-Box Solution brilliantly tackles the challenges of a successful company to continually drive the linear innovation essential for today’s operational excellence while nurturing the nonlinear innovation necessary to create the company’s future.”

—GIOVANNI CAFORIO, MD, Chairman and CEO, Bristol-Myers Squibb

“The Three-Box Solution is essential reading for any senior executive leading a successful company with a proud history. Govindarajan gives a clear path for how to create the environment and culture within a company to foster innovation that will make a difference in ensuring a bright future for an organization.

—MARC N. CASPER, President and CEO, Thermo Fisher Scientific

“In The Three-Box Solution, Govindarajan offers a compelling framework for driving innovation while delivering current goals, without the constraints of past successes and failures. With powerful, international examples, he offers a clear guide to creating the sustainable innovation culture needed to stay ahead.”

—IAN COOK, Executive Chairman, former President and CEO, Colgate-Palmolive

“What a compelling piece of work—and its genius is in its simplicity. Leaders at all levels of the organization should find the three-box model for innovation a how-to manual for success.”

—ALEXANDER M. CUTLER, former Chairman and CEO, Eaton Corporation

“The Three-Box Solution is an extremely stimulating, encouraging, valuable, and enjoyable read.”

—STUART FLETCHER, former CEO, Bupa

“In The Three-Box Solution, Govindarajan concisely and bravely distills key insights applicable across varied industries and provides practical takeaways to facilitate execution. The book is a must-read for any manager who values courageous leadership, adaptability, and foresight.”

—BRIAN D. GOLDNER, Chairman and CEO, Hasbro

“In today’s world, organizations need to continuously innovate and demonstrate a high degree of learning ability to stay relevant and ahead of the competition. Through real-life cases and simple frameworks, Govindarajan provides insight and guidance on how leaders can prime organizations for the future while balancing the priorities of the present. The Three-Box Solution is a must-read for leaders at all levels.”

—N. R. NARAYANA MURTHY, cofounder, Infosys

“The three-box approach is a pragmatic way to think through and balance the needs of existing business while crafting a future … Essentially, in today’s business environment, leaders are required to run both a sprint and a marathon at the same time.”

—ABIDALI Z. NEEMUCHWALA, CEO and Managing Director, Wipro Limited

“The Three-Box Solution offers a sound, strategic approach to ensuring that Caterpillar’s long history of innovation—developing, designing, and manufacturing the machines and engines our customers want and need—continues.”

—DOUG OBERHELMAN, former Chairman and CEO, Caterpillar