Index

accuracy of forecasts

Airbnb

Alcatel, 2^nd

Amazon

Amgen

analogy

analysis checklist

industries

markets

Anderson, Harlan

angel investors

Apple, 2^nd

assumptions testing

ATM technology

attractive opportunities

industries, 2^nd, 3^rd, 4^th

markets, 2^nd

barriers to entry, 2^nd, 3^rd, 4^th, 5^th, 6^th

beer industry, 2^nd, 3^rd

microbrewers, 2^nd

benefits

better mousetrap fallacy

Bezos, Jeff

biases, 2^nd

biotechnology, 2^nd

Blackberry

blackjack

Blank, Steve, 2^nd

Blecharczyk, Nathan

Blue Ribbon Sports

Borders, Louis

bottom-up forecasting

Bowerman, Bill, 2^nd

brand creation

brand development indices

Bricklin, Dan

Budowski, Michael and Susan

Buffett, Warren

business plans, 2^nd, 3^rd

buyer power, 2^nd, 3^rd, 4^th, 5^th, 6^th

buyers’ intentions

cable companies

capabilities, 2^nd

capacity constraints

capital investment

capital raising, 2^nd, 3^rd

angel investors

crowdsourcing

customer-funded models

matchmaker models

pay-in-advance models

raising capital too early

scarcity-based models

service-to-product models

subscription models

venture capital firms, 2^nd

cash flow, 2^nd, 3^rd, 4^th

casinos

CAT scanners, 2^nd

category development indices

CellularOne

chain ratio method

Chesky, Brian

cinema industry

Coca-Cola

collaborative consumption

collector bias

Colligan, Ed

competitive advantage, 2^nd, 3^rd, 4^th

in lifestyle businesses

competitive rivalry, 2^nd, 3^rd, 4^th, 5^th, 6^th

competitor assessment

concept statement

connections, 2^nd, 3^rd

contact methods

content providers

contingency plans

contrast prompts, 2^nd

conviction

costs, 2^nd, 3^rd, 4^th, 5^th

creativity

critical success factors, 2^nd, 3^rd, 4^th

crowdsourcing

customer-driven feasibility study, 2^nd, 3^rd, 4^th

customer-focused planning

customer-funded business model

customers

acquisition, 2^nd

focus

intimacy, 2^nd

needs, 2^nd

Danone

data, 2^nd, 3^rd

analysis

bias

collection, 2^nd

primary, 2^nd, 3^rd, 4^th, 5^th

qualitative

quantitative

secondary, 2^nd, 3^rd, 4^th

sources, 2^nd

storage

Data General Corporation

delegation

demographic trends

design of market research, 2^nd

differentiation, 2^nd, 3^rd

Digital Equipment, 2^nd, 3^rd

digital subscriber line industry, 2^nd

attractiveness

buyer power

competitive rivalry

substitute products

supplier power

threat of entry

DoCoMo, 2^nd

dot.com crash, 2^nd

Drucker, Peter, 2^nd

Dubinsky, Donna

Easton, Alan

eBay, 2^nd, 3^rd

economic structure

economic sustainability, 2^nd, 3^rd, 4^th

in lifestyle businesses

economic trends

Egan, Richard

Egan, William P.

Ella’s Kitchen

EMC, 2^nd, 3^rd

EMI, 2^nd, 3^rd

Enterprise Car Rental, 2^nd

entrepreneurs

learning from failure

mission, 2^nd, 3^rd, 4^th, 5^th

personal aspirations, 2^nd, 3^rd, 4^th

risk propensity, 2^nd, 3^rd, 4^th

traits, 2^nd

vision

entry barriers, 2^nd, 3^rd, 4^th, 5^th, 6^th

ethernet

exceptional incident prompts, 2^nd

execution test

experimental research

face-to-face interviews

family and friends

feasibility study, 2^nd, 3^rd, 4^th

features

finance see capital raising

Fisher, Gary

five forces analysis, 2^nd, 3^rd

fixed costs, 2^nd

flash sales industry, 2^nd

flawed opportunities

flexible thinking

Flightraja.com

floating prompts, 2^nd

focus groups

food retailing, 2^nd

online, 2^nd

profit margins

forecasting, 2^nd, 3^rd

accuracy

analogy

biases

bottom-up approach

chain ratio method

indices of buying behaviour

judgement

market potential, 2^nd

market testing

multiple methods

new product forecasting, 2^nd

observational methods

sales forecasts, 2^nd

statistical methods

surveys

top-down approach

franchises

gambling

Gandhi, Mahatma

Ganesh, Krishnan

Gates, Bill

Gebbia, Joe

Genentech

General Electric, 2^nd

generic drugs

Giant

Gilt Groupe, 2^nd

GlaxoSmithKline, 2^nd

GoViral

Graham, Paul

Gram

grand tour questions, 2^nd, 3^rd

Granjon, Jacques Antoine, 2^nd

GRiD Systems

growth of markets, 2^nd, 3^rd, 4^th

Gupta, Vinay

Handspring, 2^nd

handwriting recognition technology

Hawkins, Jeff, 2^nd

Hero Cycles

Hero Honda, 2^nd

Hero MotoCorp

Honda

Hounsfield, Godfrey

HP

hubris trap

human resources

iMode, 2^nd

pricing

suppliers

target markets

India, 2^nd, 3^rd

indices of buying behaviour

industries, 2^nd, 3^rd

analysis checklist

attractiveness, 2^nd, 3^rd, 4^th

buyer power, 2^nd, 3^rd, 4^th, 5^th, 6^th

compared to markets

competitive rivalry, 2^nd, 3^rd, 4^th, 5^th, 6^th

defining, 2^nd

economic structure

macro level assessment, 2^nd, 3^rd

micro level assessment, 2^nd, 3^rd, 4^th

regulation

substitute products, 2^nd, 3^rd, 4^th, 5^th, 6^th

supplier power, 2^nd, 3^rd, 4^th, 5^th

threat of entry, 2^nd, 3^rd, 4^th, 5^th, 6^th

innovation, 2^nd

intellectual property, 2^nd

Internet

access

content providers

data storage

digital subscriber line industry, 2^nd

dot.com crash, 2^nd

flash sales industry, 2^nd

online grocery retailing, 2^nd

website navigation

interviews

choosing respondents

concept statement

contrast prompts, 2^nd

exceptional incident prompts, 2^nd

face-to-face

floating prompts, 2^nd

grand tour questions, 2^nd, 3^rd

guide

updating

introduction, 2^nd

number of interviews

outcomes

persona

planned prompts, 2^nd

planning

recording

telephone

iPhone

judgement

Keno

key people, 2^nd

Knight, Phil, 2^nd, 3^rd, 4^th

large market fallacy

leading questions

lean start-up, 2^nd, 3^rd, 4^th

learning

from failure

lifestyle businesses, 2^nd

competitive advantage

economic sustainability

Lindley, Paul and Alison

location

lousy businesses

Mackey, John

macro level assessment

industries, 2^nd, 3^rd

markets, 2^nd, 3^rd, 4^th, 5^th, 6^th

mail surveys

management tram see teams

managerial problem

MapmyIndia

Marino, Roger

market potential, 2^nd

market research, 2^nd, 3^rd, 4^th

contact methods

data analysis

data collection, 2^nd

data sources, 2^nd

design, 2^nd

experimental research

focus groups

managerial problem

objectives, 2^nd

observational research

qualitative data, 2^nd

quantitative data, 2^nd

questionnaires, 2^nd

reporting

response rates

sampling plans

scaled answers, 2^nd

selection errors

surveys, 2^nd, 3^rd

markets, 2^nd, 3^rd

analysis worksheet

attractiveness, 2^nd

compared to industries

crucial questions

definition

large market fallacy

macro level assessment, 2^nd, 3^rd, 4^th, 5^th

data

micro level assessment, 2^nd, 3^rd, 4^th

niche markets, 2^nd, 3^rd

size and growth, 2^nd, 3^rd, 4^th

stagnant markets

testing, 2^nd

trends

understanding a market, 2^nd

see also target markets

matchmaker models

me too trap

Merck

Michelin

micro level assessment

industries, 2^nd, 3^rd, 4^th

markets, 2^nd, 3^rd, 4^th

microbrewers, 2^nd

Microsoft

Miller Brewing Company, 2^nd, 3^rd

target market

mindset

minicomputers

mission, 2^nd, 3^rd, 4^th, 5^th

mobile phone usage, 2^nd, 3^rd

multiple forecasting methods

natural products market

natural trends

Navigation Zone

Nestlé, 2^nd, 3^rd

networked data storage

networks, 2^nd, 3^rd

new paradigm

new product forecasting, 2^nd

Newton

niche markets, 2^nd, 3^rd

Nike, 2^nd, 3^rd, 4^th, 5^th, 6^th

no sustainable model trap

Nokia, 2^nd, 3^rd, 4^th

NorthPoint Communications

NTT DoCoMo, 2^nd

number of interviews

objectives of research, 2^nd

observational forecasting

observational research

Olivetti

Olsen, Ken

Omidyar, Pierre

online grocery retailing, 2^nd

operational excellence

opportunities

assessment

common traps

scoring

organizational processes, 2^nd, 3^rd

OurBeginning.com, 2^nd, 3^rd

marketing plan

target market

outsourcing

Palm Computing, 2^nd, 3^rd, 4^th

passion

patents, 2^nd, 3^rd, 4^th

pay-in-advance models

Pearson

persona

personal aspirations, 2^nd, 3^rd, 4^th

pharmaceutical industry, 2^nd

attractiveness

biotechnology, 2^nd

buyer power, 2^nd

competitive rivalry, 2^nd

generic drugs

pricing, 2^nd

profitability, 2^nd, 3^rd

substitute products, 2^nd

supplier power

threat of entry, 2^nd

Zantac, 2^nd, 3^rd

pivoting, 2^nd

planned prompts, 2^nd

planning

business plans, 2^nd, 3^rd

interviews

sampling plans

planning fallacy

Porter, Michael, 2^nd

Potts, Steve

pricing, 2^nd, 3^rd

primary data, 2^nd, 3^rd, 4^th, 5^th

probability sampling

product leadership, 2^nd

qualitative data, 2^nd

quantitative data, 2^nd

questionnaires, 2^nd

raising capital too early

random sampling

recording interviews

regulation

trends

reporting research

research and development

respondents in interviews

response rates

retailing industry

food retailing, 2^nd, 3^rd

Ries, Eric, 2^nd, 3^rd

risk propensity, 2^nd, 3^rd, 4^th

risk and reward, 2^nd

road test toolkit

Roche

roles

Ruettgers, Michael

Sahlman, Bill

sales forecasts, 2^nd

sampling plans

scaled answers, 2^nd

scarcity-based models

Schultz, Howard, 2^nd

Schwinn, 2^nd, 3^rd

scoring opportunities

secondary data, 2^nd, 3^rd, 4^th

seed capital see capital raising

segmentation, 2^nd, 3^rd, 4^th

selection errors

service-to-product models

seven domains model, 2^nd, 3^rd

size of markets, 2^nd, 3^rd, 4^th

large market fallacy

sociocultural trends

stagnant markets

Starbucks, 2^nd

statistical forecasting methods

Steinbock, Dan

strategy

pivoting, 2^nd

strengthening teams

subscription models

substitute products, 2^nd, 3^rd, 4^th, 5^th, 6^th

Super Bowl

supplier power, 2^nd, 3^rd, 4^th, 5^th, 6^th

surveys, 2^nd, 3^rd, 4^th

sustainability, 2^nd, 3^rd, 4^th

in lifestyle businesses

no sustainable model trap

Tagamet

Tagliapietra, Robert

Tandy

target markets, 2^nd, 3^rd, 4^th, 5^th

defining

segmentation, 2^nd, 3^rd, 4^th

teams, 2^nd, 3^rd, 4^th

connectedness

critical success factors, 2^nd, 3^rd, 4^th

execution test

key people, 2^nd

mission, 2^nd, 3^rd, 4^th, 5^th

personal aspirations, 2^nd, 3^rd, 4^th

risk propensity, 2^nd, 3^rd, 4^th

roles

strengthening

technological trends

technology markets, 2^nd

telephone interviews

Teligent

tenacity, 2^nd

Tesco, 2^nd, 3^rd

testing markets, 2^nd

Thinking Machines, 2^nd, 3^rd

Thorn EMI

threat of entry, 2^nd, 3^rd, 4^th, 5^th, 6^th

TJ Maxx

top-down forecasting

trade secrets

traits of entrepreneurs, 2^nd

travel industry

trends

Tucci, Joe

TutorVista

understanding a market, 2^nd

US West

value-chain relationships

Vente Privee, 2^nd

venture capital firms, 2^nd

Vera Solutions

Verma, Rakesh and Rashmi, 2^nd

Via

Virata, 2^nd, 3^rd

VisiCalc

vision

Wal-Mart

Waxman-Hatch Act

website navigation

Webvan, 2^nd, 3^rd

Whitman, Meg

Whole Foods Market, 2^nd, 3^rd

Winstar Communications

working capital, 2^nd

Zantac, 2^nd, 3^rd

Zara, 2^nd

Zider, Bob

Zoomer