Sometimes, business strategies and desired outcomes can and should be considered from a different impact perspective. This part of the book helps you think through the approach to take in order to achieve said outcome, which goes beyond a tactical project plan – it guides you through who will be impacted by the outcome, in which way and how to communicate along the way.

Each chapter provides an Impact Road Map to work through to create a Game Plan, helping you achieve each specific outcome. There are tools and tips included in all steps to help you move forward.