Chapter 5


Impact on people at the same level (peers)

LEADERSHIP FACT

Did you know?

A Gallup study of 7,272 US adults revealed that one in two had left their job to get away from their manager to improve their overall life at some point in their career.14

Self-assessment

Before reading this chapter, do the following quick self-assessment.

How would you rate your ability to create impact on peers in these areas?

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Exploring the stakeholder group: understanding your impact on your peers

It is at a peer level that a lot of organisational collaboration happens or should happen. It is also at a peer level that most competition or perceived competition happens. This means you immediately have a complex dynamic that needs to be considered carefully. There is nothing wrong with healthy competition that drives the business to a good place, but, when it moves into an ‘outdoing each other’ dynamic, it becomes unhelpful and disruptive to the business. Any short-term individual gain is a lose–lose in the long term. Collaboration is at the heart of successful physical and virtual workplaces.

Having watched the UK version of the reality TV series The Apprentice over the years has frequently made us reflect on what leaders and organisations can learn from their trials and tribulations.

In The Apprentice, the participants are a peer group divided into two competing teams. Each team really needs to work together to achieve tasks, with someone being chosen as the leader for each project. The two teams’ results are then evaluated at the end of each project and one team wins, and at least one person on the losing team gets fired.

Here are our recent reflections on the peer dynamic.

The Apprentice

Watching The Apprentice is, sadly, often entertaining for all the wrong reasons. A lot of it is like a ‘how not to behave in business if you want to impact others in a powerful and constructive way’ master class that is being played out in all its glory.

We do understand that it needs to be entertaining and that participants are chosen with this in mind.

Here are five things The Apprentice candidates generally got wrong and five things they got right in one of the most recent seasons, from a teamwork, peer-to-peer and winning collaboration perspective. Most of these observations are trends that have been consistent over several seasons.

Five things they got wrong
1. Egocentric behaviours

Who wants to work with someone who is all about me, me, me? Egocentric behaviours where people keep promoting themselves, saying things like, ‘I’m a natural born leader’, ‘no one is here to make friends’ and ‘I know I can beat anyone in this competition’ are examples of this. Would you give it your all for someone who spoke like that? This egocentric outlook easily creates resentment in others and does nothing for team spirit.

If you have to say, ‘I am a natural born leader,’ then you are likely not.

2. The blame game

As soon as things start to go badly, the candidates are quick to point the finger at each other, at their peers. Sometimes, this happens when the actual task is going on, but even more common is that it happens in the boardroom when people want to deflect negative attention away from themselves. The problem with the blame game is that it lacks personal responsibility and therefore leaves the person pointing the finger looking powerless. Respect is always possible in the boardroom, it is simply a choice of behaviour, and the best team members and leaders will always be respectful to others. As a peer, you never know when your peers will end up in a new and different position and even end up as your boss in the future.

3. Lack of planning

Many of the tasks are poorly planned. The teams quickly throw themselves into action mode, before first figuring out how they should operate together, how to communicate, report back, etc. There is not enough alignment between team members and sub-teams, making sure they know they are all working in the same direction. One example of this was when the teams were arranging the evening events and team members were off selling tickets at different prices and with different contents. Taking the time to plan, organise and align efforts are important parts of teamwork and collaboration. The best and most successful teams invest time in this critical part of the process.

4. Not recognising each other’s strengths

People are not fully listening to each other or figuring out how to best to use the resources of the team. They all think they are there to promote themselves – and that is obviously, to some degree, how it has been sold to them, but no one is an island, no one can win a task on their own, just like in real life! For example, when the teams were creating a virtual reality game, the person who had the most experience in branding and graphic design was not put in charge of that task, and the outcome potentially could have been much more successful if those strengths had been valued and utilised. Using strengths in teams is a winning formula; using the people with the right skills for the job and acknowledging those strengths mean the task is performed more quickly, more productively and a better result is achieved. Within your peer group you can always use each other’s areas of expertise or strengths to get you to collectively achieve more.

5. Poor communication

In pretty much every task, the sub-teams do not communicate enough with each other in order to align their purpose and their approach. As an example, when presenting their virtual game Magic Shells, no one knew who did what. It was chaotic and looked unprofessional. Feedback as a tool for great performance is also largely overlooked. They either do not give feedback at all (they just roll their eyes) or they scream in frustration; there is very little in between. And, as a result, no real change can happen, just conflict and friction. Finally, levels of listening are low, with candidates speaking over each other, resulting in them not hearing each other. Communication – or, more importantly, two-way communication – is crucial. In a peer group relationship, two-way communication can be used to ensure you are efficient and more aligned together. Really listening to others is the component to watch out for here.

Five things they got right
1. Having a clear goal

All tasks have a very clearly defined goal and success indicator. This helps them to start thinking about how to achieve that goal in the best possible way. With your peer group you can define goals, even if they have not been given to you or if they are just needed to pull you together. If there is no goal, then collectively agree on one.

2. Appointing a leader

For teamwork to happen, especially when under time pressure, you need a leader to quickly get the team going. And this principle is used by The Apprentice teams as they discuss who is most suited for the role with regard to that particular task. The leadership role is alternated from task to task, providing the opportunity for benefits of shared leadership. This can be a good way of utilising strengths within your peer group. People often use this method, for example, when rotating the running or ‘chairing’ of a meeting. It is a good way to work with peers, as it builds trust and commitment.

3. Handling the fast pace

They are given very little time to carry out the tasks, just like how it can be in real life, and they show how it is possible to achieve results in a short period of time if you hustle. Using your peers to get things done at a quicker pace speeds things up.

4. Reviewing the results

It is good to review the outcome of a task or project, to figure out what went well and what did not. With peers, it is a good source of learning, and all results are a source of learning. By doing this, you are creating a culture of learning amongst your peers.

5. Celebrating success

The task winners always get a real boost from getting a treat and thoroughly celebrating their results. Sharing in a sense of pride that comes from accomplishment can really build a team.

The Apprentice is a great example of human interaction and how people impact one another in a high-paced, competitive environment. The candidates are all peers, where one of them now and then needs to step forward and take a leadership role. Hence there is a lot to be learnt from watching these interactions and reflecting on the impact they create, negatively or positively.

Let us look more closely at how peer competition and collaboration can play out and why it is so important to manage it.

Why are peers so important?

Leadership peers can often have shared leadership responsibility. This is particularly true for more senior leadership teams. In fact, in the future, successful companies will increasingly depend on leaders’ ability to collaborate and practise shared leadership. There are several reasons for that, such as:

  • The cultural trend is pointing in the direction of a more democratic, de-layered way of working. The McKenzie15 model, ‘the five trademarks of agile organisations’, demonstrates how organisations are moving from the model of ‘machines’ to living organisms.
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The agile organisation is dawning as the new dominant organisational paradigm https://www.mckinsey.com/business-functions/organization/our-insights/the-five-trademarks-of-agile-organizations

  • The speed of change means no one can have all the answers (including leaders). Increased collaboration is, therefore, a must.
  • Increased collaboration and creative exchange make greater innovation a possibility.

A feedback culture

A former colleague of ours wanted to create a feedback culture by making feedback and performance reviews completely transparent. As a peer, you would be able to review, give feedback to anyone online and also be able to see what others had said about them. He was trying to create an environment where how people were performing was open and transparent. He wanted to make people more aware of how they were being perceived and what kind of impact they were having. His thinking was that greater transparency would make people think more carefully about their impact, not just moving into action without consideration of others. Clearly, this was a bold suggestion that many people would not be ready for, but we think it is great food for thought for all of us. What if there was that kind of transparency? In order to have respectful, powerful and constructive impact on my peers and beyond, what would I do differently and why?

Peers can be an invaluable community for airing your thoughts on challenges and frustrations, when you cannot share them with your boss or your direct team. So trust between peers is of massive importance. There are also a lot of opportunities for learning from each other, when the guard is down and trust is high. You need your peers, it is as simple as that.

We spend a lot of time at work, so why would you not make that an opportunity to engage rather than disengage with your peers?

You also do not know who is going to lead the team next or where that peer is going to end up next. They may even turn up as a client in the future, who knows! Think of your impact now and reap the benefits in both short and potential long term.

Be politically aware. Your peers can have a big impact on your career and your future. It is not uncommon that more senior leaders ask a leader’s peers to give input on your effectiveness as a leader, on the results you are driving. This kind of input is often invited when career discussions are happening in cross-calibration and succession planning sessions. In fact, at any time when you or your career is being discussed, peers can be asked about your impact.

What do peers need?

They. Need. You.

There it is. No one can succeed alone. Whether they are fully aware of it or express it, they need collaboration, they need your input – all the things listed above. They need you to support them and they need you to ask for help. They need an exchange with you – general and regular or targeted and time-critical. Your knowledge, your experience, your ideas, your thoughts and your suggestions is what they need. When this kind of teamwork happens between same level leaders, you all achieve more: 1+1 = at least 3. The level and depth of collaboration decide the multiplying effect on your results. Give more, achieve more.

A story of impact: going it alone

Sophia was great at putting together presentations. She enjoyed it and she somehow assumed that others wanted her to take on that role too.

There was a big client meeting coming up where most of the responsibility resided in her area. Sophia wanted to be in control so she spent hours and late nights preparing, with data input from her own team.

Some of her peers would be in the client meeting and definitely had a role to play, but Sophia was keen to figure it all out on her own, thinking that her colleagues would appreciate that she took care of it and took ownership of the whole client proposition.

Sophia was used to seeing her peers as competitors and, as she had some doubt about her own capabilities, it was important to her to show everyone that she was as good as the next person. This meant doing plenty of research into all aspects of the subject, so that it would be obvious that she knew about even those aspects of the proposition that sat outside her area.

Christine had been thinking about the presentation and what to say and had some great ideas and was waiting for Sophia to contact her about it. And, being very busy, she had not got around to chasing Sophia.

The day had arrived. Sophia, Christine and their other three colleagues were all gathered in the meeting room together with the client group.

Sophia confidently presented the data and the clients loved it. They wanted to hear more and they wanted to carry on exploring it with her. Christine and the rest of her colleagues, on the other hand, were more frustrated about what was not there. The presentation had been good, but it could have been better with their input. They also felt excluded and snubbed.

In this story, Sophia does not tell her colleagues what she is doing. She should have involved her peers but, for various reasons, she did not. She did not fully trust the others, she thought she should be able to do it on her own and, as she thought the others were smarter, she felt she needed to have all the answers before involving them. She also did not involve them. In this case because she ran out of time – which could have been resolved if she had asked for help. Sophia’s peers got frustrated because it felt like a ‘tell’ not an ‘ask’ when she finally approached them. She has, in theory, already thought about everything. But she has not; she needed their input and, hence, the results are not great. This has an impact on her peers: they do not feel included and they are not likely to rush to help her next time. She has started to erode trust, not gain trust, in this instance.

Solutions and tools

Here are some practical solutions and tools for having a positive impact on peers.

1. Treat your peers like customers

If you are not doing it already, start thinking about your peers like customers. Imagine that they are someone to whom you can be of service, someone you can help, someone you truly respect and for whom you want to do good things. And notice what happens. Impact starts in your mind; the way you think about someone drives your impact. If you do not like them or if you see them as a competitor, it will drive certain behaviours in you, subconsciously or consciously. Positive impact starts with how you think of your peers and is cemented through how you treat them.

A peer gets promoted

JR was a smart guy coming into the organisation. He was being talked about as someone who was going to be promoted, and everybody knew that about him. He came from a big firm with a great reputation and he had been very successful in his career in sales. JR came into his new team and focused on driving his own area and his own results, after all that was what his bonus was based on. He was seen as someone who was achieving but he was doing it on his own. He got good results and was well liked.

JR’s peers were not that happy about his style because he did not seem to share with them how he was creating his success. He did not seem that happy engaging with them for meetings or taking time getting to know them and their customers. He definitely was not involved in helping his team members in anything that was not to do with his area or that would benefit his sales numbers.

Then the leader of the team got promoted and was given a bigger role in another region. Time for JR to shine. However, his peers were not keen about having him as their new boss so they were not supportive of him. When JR’s peers were asked for their opinion on him, they gave feedback to say that, yes, he got good results but would he represent them well as a team and as individuals? He seemed to be interested only in his own results and that made them question whether he would be a good leader for them.

Another member of the team had been very collaborative with his colleagues and had been sharing some of his sales tactics, suggesting that they work together on joint customer initiatives and he seemed to have the interests of the team at heart. He said that he saw this team as his internal customers just as much as his external customers.

The question was, who was going to get the job of leading their peers?

2. Be generous with credit, stingy with blame

The blame game is an excellent way to have negative impact, so it is definitely something to avoid. Take personal responsibility by focusing on solutions rather than blame, if something goes wrong. And recognise the good things your peers do: praise constructive behaviour, give credit where credit is due. Never claim credit that is not yours. Be confident enough to lift others up and let them shine.

3. Give peer-to-peer observations

Figure out what each person is best at, what their strengths are. Then recognise those strengths when you observe them and give feedback on them. Everyone has a unique set of strengths, which are different from yours. The more you are aware of them, the more you can make the most of them, and highlight how you can achieve more as an organisation where everyone contributes the best of themselves. This reduces the risk of unhealthy competition as people feel unique and the need for such competition diminishes.

Feedback should, of course, also include development points. If you see that a colleague is having a negative impact on a situation through what they are doing, be honest and tell them. If you hesitate, consider that it is kinder to let them know than allowing them to continue repeating a behaviour that is not working for them. This TOP feedback model can help.

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  • Share your observation. What did you see them say, do, etc?
  • Share the impact their actions and behaviours are having on the team, the organisation and you. This model is designed to make you think from all perspectives about the impact on the team, the organisation and you. This allows people to realise their impact on all of these audiences and makes them think bigger.
  • Suggest alternative (or similar – if positive feedback) ways for future situations.

‘What I really like about you, Samuel, is the amount of knowledge that you have of this business and the organisation. It has an impact on the team because we have access to you, you can help us figure out a way around some of the issues that we face. You know who to go to if we need help. I would like to see more of it, though.’

JR took a sideways glance before he carried on.

‘For the organisation, you are very experienced and that is incredibly valuable. For me, personally, I am comfortable with your level of understanding of our business and asking you to help me out. Again, I want more of it and I would like to see you volunteer that rather than me always having to ask you for it. The impact on the team is that I don’t feel you are a part of it, you don’t really support us. I would like you to feel more part of this team. To the organisation, we don’t appear to have a united front and, as my peer, I am never sure how you represent us to others.’

JR paused for a response.

4. Be politically aware

Develop your system thinking, to understand the ‘system’ you are in. An organisation is an internal system, with all its interrelated and interdependent parts: processes, people, procedures, etc. The more you understand that system, the company culture, the rules and the undertones, the dynamics – the more impact you can have.

Have your radar on. You need to know the intricacies of who knows who, who is connected with whom. Who is collaborating with you? Who is competing with you? This is particularly important in the peer landscape where collaboration and healthy competition are a necessity for continuous creative challenge and growth.

The Political Skills Inventory,16 based on research by Gerald R. Ferris and colleagues, identifies four distinct dimensions of political skills: social astuteness, interpersonal influence, networking ability and apparent sincerity. Further research shows that people skilled in these four areas positively impact job performance, influence, leadership and career advancement.

In the model below, reflect on each of these metaphorical ‘political animals’. Where do you fit? You really want to be a wise owl who is very aware of where the clever foxes are.

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Wise behaviour is bringing together awareness with integrity. Here are six habits we recommend to succeed through political awareness.

Habit 1 Aim for win–win outcomes wherever possible
Habit 2Be a keen observer, observe without judgement, aim to understand
Habit 3Consider your impact, practise impulse control, think carefully about what you say and how you behave
Habit 4Be authentic and sincere
Habit 5Get your focus right, consider your circles of influence
Habit 6Build collaborative and relevant relationships
5. Seek out learning opportunities with your peers

You know some things, your peers know other things. When you put that knowledge and experience together, you multiply it. Lead the way for this by generously sharing what you know.

  • Make the most of the diversity that resides in your peer group.
  • Ask for help.
  • Invite and engage people into discussion, healthy debate and exchange.
  • Take an active interest in others by asking them for their input and creative ideas.
  • Assume positive intent too, that others mean well when they are sharing or hesitating to share (they may not be used to it).

By doing so, you open up to the other person. You look for the positive, the possibilities, and the possible connections into what you are doing. If someone is competitive, for example, see the positive intent behind that rather than going into a competitive mode yourself. Use questions to get a discussion going, rather than shutting the door to collaboration.

Workplace differences can be a good thing, a very good thing even, and definitely should not be feared but addressed. Managing peer conflict is everyone’s responsibility. Peers and teams who have experienced conflict and resolved it grow stronger together. So do not fear conflict, welcome it for its innovative powers and use it carefully and respectfully.

Voice of impact

Impact is the feeling and response we create in others.

Here are some examples linked to this chapter of how an action or behaviour impacts people’s feelings and therefore how they respond at work. This is how impact sounds and feels. They clearly show that what we do has consequences, good or bad. This gives us a greater understanding that we have the ability to affect our outcomes every moment of every day. This is a big responsibility and, as a leader, it is magnified through the wide sphere of influence that comes with a leadership role.

Voice of impact

More solutions: the role your own thoughts, feelings and behaviours play

When wanting to take control over your impact on employees, you first need to impact yourself.

What we think affects how we feel, and how we feel affects how we think.

You can actively replace thoughts and feelings that are counterproductive to positive impact.

It is estimated17 that a person experiences up to as many as 70,000 thoughts per day.

Many of those thoughts are habits that affect a person’s mindset or outlook and, therefore, the impact they have on the world around them. It starts from within.

On the next page are some examples of negative thoughts, their impact on feelings and how they can be changed to new constructive thoughts to drive more effective impact behaviour.

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Summary

Shared leadership is increasingly necessary for successful organisations. Different people need to step forward at different times, to lead the peer group to success. Different people will be best suited to take the lead at different times. Powerful, impactful peer groups understand this. The leadership role is alternated from task to task, providing the opportunity for benefits of shared leadership.

To increase your impact with your peers, look for the common purpose, what you have in common. What do you all want to achieve? And then talk about that and reach agreement on a shared commitment to that purpose. Whenever possible, connect your goals to those of your peers. If there are competitive behaviours between you and your peers, then having connected goals will make those competitive behaviours impossible to carry on with. If each peer team member can be goaled not just on his/her individual performance but also the performance of the team overall, then it brings out collaborative behaviours instead.

THE EFFECT ON CULTURE

A peer group can have a collective impact on the culture in an organisation. A strong and aligned group of collaborative peers will impact the culture in a team, department or even the organisation as a whole. With your peers you can even define and explicitly talk about the type of culture that, collectively, you want to create. Working constructively together will multiply the positive impact on the culture. You will be creating a culture whether you realise it or not, so you may as well be intentional about it.

Self-assessment

After you have implemented the solutions in this chapter, answer these questions again to see the progress you have made.

How would you rate your ability to create impact on peers in these areas?

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Success is not measured in the amount of dollars you make but the amount of lives you impact.

Anonymous

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