CONTENTS

Foreword by Thomas H. Davenport

Introduction

Reinventing the Marketing Organization in the Analytical Era

1   The Customer Decision Journey Has Changed

2   Adopting an Analytical Mind-Set

From Reactive to Proactive

3   Realigning Your Structure

From Silos to Convergence

4   Building Talent and Skills

From Traditional to Modern

5   Leading the Analytical Organization

From Responsive to Agile

  Conclusion

What's Next—Your Call to Action

 Sample Job Descriptions

Notes

Index

Acknowledgments

About the Author