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End User License Agreement
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End User License Agreement
by Cole Nussbaumer Knaflic
Storytelling with Data
Cover
acknowledgments
about the author
introduction
chapter one understand the context
Exercise 1.1: get to know your audience
Solution 1.1: get to know your audience
Exercise 1.2: narrow your audience
Solution 1.2: narrow your audience
Exercise 1.3: complete the Big Idea worksheet
Solution 1.3: complete the Big Idea worksheet
Exercise 1.4: refine & reframe
Solution 1.4: refine & reframe
Exercise 1.5: complete another Big Idea worksheet
Solution 1.5: complete another Big Idea worksheet
Exercise 1.6: critique the Big Idea
Solution 1.6: critique the Big Idea
Exercise 1.7: storyboard!
Solution 1.7: storyboard!
Exercise 1.8: storyboard (again!)
Solution 1.8: storyboard (again!)
Exercise 1.9: get to know your audience
Exercise 1.10: narrow your audience
Exercise 1.11: let’s reframe
Exercise 1.12: what’s the Big Idea?
Exercise 1.13: what’s the Big Idea (this time)?
Exercise 1.14: how could we arrange this?
Exercise 1.15: storyboard!
Exercise 1.16: storyboard (again!)
Exercise 1.17: get to know your audience
Exercise 1.18: narrow your audience
Exercise 1.19: identify the action
Exercise 1.20: complete the Big Idea worksheet
Exercise 1.21: solicit feedback on your Big Idea
Exercise 1.22: create the Big Idea as a team
Exercise 1.23: get the ideas out of your head!
Exercise 1.24: organize your ideas in a storyboard
Exercise 1.25: solicit feedback on your storyboard
Exercise 1.26: let’s discuss
chapter two choose an effective visual
Exercise 2.1: improve this table
Solution 2.1: improve this table
Exercise 2.2: visualize!
Solution 2.2: visualize!
Exercise 2.3: let’s draw
Solution 2.3: let’s draw!
Exercise 2.4: practice in your tool
Solution 2.4: practice in your tool
Exercise 2.5: how would you show this data?
Solution 2.5: how would you show this data?
Exercise 2.6: let’s visualize the weather
Solution 2.6: visualize the weather
Exercise 2.7: critique!
Solution 2.7: critique!
Exercise 2.8: what’s wrong with this graph?
Solution 2.8: what’s wrong with this graph?
Exercise 2.9: let’s draw
Exercise 2.10: practice in your tool
Exercise 2.11: improve this visual
Exercise 2.12: which graph would you choose?
Exercise 2.13: what’s wrong with this graph?
Exercise 2.14: visualize & iterate
Exercise 2.15: learn from examples
Exercise 2.16: participate in #SWDchallenge
Exercise 2.17: draw it!
Exercise 2.18: iterate in your tool
Exercise 2.19: consider these questions
Exercise 2.20: say it out loud
Exercise 2.21: solicit feedback
Exercise 2.22: build a data viz library
Exercise 2.23: explore additional resources
Exercise 2.24: let’s discuss
chapter three identify & eliminate clutter
Exercise 3.1: which Gestalt principles are in play?
Solution 3.1: which Gestalt principles are in play?
Exercise 3.2: how can we tie words to the graph?
Solution 3.2: how can we tie words to the graph?
Exercise 3.3: harness alignment & white space
Solution 3.3: harness alignment & white space
Exercise 3.4: declutter!
Solution 3.4: declutter!
Exercise 3.5: which Gestalt principles are in play?
Exercise 3.6: find an effective visual
Exercise 3.7: alignment & white space
Exercise 3.8: declutter!
Exercise 3.9: declutter (again!)
Exercise 3.10: declutter (some more!)
Exercise 3.11: start with a blank piece of paper
Exercise 3.12: do you need that?
Exercise 3.13: let’s discuss
chapter four focus attention
Exercise 4.1: where are your eyes drawn?
Solution 4.1: where are your eyes drawn?
Exercise 4.2: focus on...
Solution 4.2: focus on...
Exercise 4.3: direct attention many ways
Solution 4.3: direct attention many ways
Exercise 4.4: visualize all the data
Solution 4.4: visualize all the data
Exercise 4.5: where are your eyes drawn?
Exercise 4.6: focus within tabular data
Exercise 4.7: direct attention many ways
Exercise 4.8: how can we focus attention here?
Exercise 4.9: where are your eyes drawn?
Exercise 4.10: practice differentiating in your tool
Exercise 4.11: figure out where to focus
Exercise 4.12: let’s discuss
chapter five think like a designer
Exercise 5.1: use words wisely
Solution 5.1: use words wisely
Exercise 5.2: do it better!
Solution 5.2: do it better!
Exercise 5.3: pay attention to detail & design intuitively
Solution 5.3: pay attention to detail & design intuitively
Exercise 5.4: design in style
Solution 5.4: design in style
Exercise 5.5: examine & emulate
Exercise 5.6: make minor changes for major impact
Exercise 5.7: how could we improve this?
Exercise 5.8: brand this!
Exercise 5.9: make data accessible with words
Exercise 5.10: create visual hierarchy
Exercise 5.11: pay attention to detail!
Exercise 5.12: design more accessibly
Exercise 5.13: garner acceptance for your designs
Exercise 5.14: let’s discuss
chapter six tell a story
Exercise 6.1: use takeaway titles
Solution 6.1: use takeaway titles
Exercise 6.2: put it into words
Solution 6.2: put it into words
Exercise 6.3: identify the tension
Solution 6.3: identify the tension
Exercise 6.4: utilize the components of story
Solution 6.4: utilize the components of story
Exercise 6.5: arrange along the narrative arc
Solution 6.5: arrange along the narrative arc
Exercise 6.6: differentiate between live & stand-alone stories
Solution 6.6: differentiate between live & stand-alone stories
Exercise 6.7: transition from dashboard to story
Solution 6.7: transition from dashboard to story
Exercise 6.8: identify the tension
Exercise 6.9: move from linear path to narrative arc
Exercise 6.10: build a narrative arc
Exercise 6.11: evolve from report to story
Exercise 6.12: form a pithy, repeatable phrase
Exercise 6.13: what’s the story?
Exercise 6.14: employ the narrative arc
Exercise 6.15: let’s discuss
chapter seven practice more with cole
Exercise 7.1: new advertiser revenue
Solution 7.1: new advertiser revenue
Exercise 7.2: sales channel update
Solution 7.2: sales channel update
Exercise 7.3: model performance
Solution 7.3: model performance
Exercise 7.4: back-to-school shopping
Solution 7.4: back-to-school shopping
Exercise 7.5: diabetes rates
Solution 7.5: diabetes rates
Exercise 7.6: net promoter score
Solution 7.6: net promoter score
chapter eight practice more on your own
Exercise 8.1: diversity hiring
Exercise 8.2: sales by region
Exercise 8.3: revenue forecast
Exercise 8.4: adverse events
Exercise 8.5: reasons for leaving
Exercise 8.6: accounts over time
Exercise 8.7: errors & complaints
Exercise 8.8: taste test data
Exercise 8.9: encounters by type
Exercise 8.10: store traffic
chapter nine practice more at work
Exercise 9.1: create your plan of attack
Exercise 9.2: set good goals
Exercise 9.3: give & receive effective feedback
Exercise 9.4: cultivate a feedback culture
Exercise 9.5: refer to the SWD process
Exercise 9.6: make use of an assessment rubric
Exercise 9.7: facilitate a Big Idea practice session
Exercise 9.8: conduct an SWD working session
Exercise 9.9: set yourself up for successful data stories
Exercise 9.10: let’s discuss
chapter ten closing words
index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
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