Home Page Icon
Home Page
Table of Contents for
Half title
Close
Half title
by Joel Steckel, Allen Adamson
Shift Ahead
Cover
Half title
Title
Contents
Acknowledgments
Chapter 1: Why This Book?
Chapter 2: Heed the Red Flags
Red Flag One: Basic Math
Red Flag Two: Competing on Price, Not Differentiation
Red Flag Three: Big on Data, Short on Analysis
Red Flag Four: Neglecting Table Stakes
Red Flag Five: Pride Often Does Go Before a Fall
Red Flag Six: Being Too Deep in Your Comfort Zone
Red Flag Seven: Yertle the Turtle Is Left Behind
Chapter 3: The Road Barriers
Kodak Read the Writing on the Wall(but Wasn’t Willing to Pay the Price)
Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand
Toys “R” Us: Playing Catch-up Is Hard When You’re Competing on the Wrong Metrics
Procter & Gamble: Not Too Big to Fail (or Stumble)
BlackBerry: Invincibility Is a Myth
National Geographic: A Well-Documented Case of Cultural Myopia
Playboy: A Yesterday Brand, with a Lesson Relevant for Today
American Cancer Society: Leadership on Autopilot Is Fatal in Fast-Changing Conditions
Teach for America: The Challenge to Get Back to the Founder’s Mentality
Chapter 4: Ready the Organization for a Shift
American Express: Still Shifting After All Those Years
Hertz: Research as Waze
Facebook: Shifting Gears Comes Naturally
New York Life: Mutuality Does Mean a Lot
Delta: Climbing in Employee Satisfaction, and Otherwise
Sony: Going Back to Where It Plays Best
Chapter 5: Making Sense of the Road Ahead
Chapter 6: Which Shift to Make? It Depends on What’s Ahead
Barnes & Noble: Understand Your DNA
Katz’s Delicatessen: Sometimes Staying in Park Is the Right Gear
Cheerios: “Small Shifts” to Meet Shifting Attitudes
Hasbro: Game on . . . Shifting by “Zooming Out”
CNN: An Important Message for Media Companies
Conservation International: A Shift to Link Environmental Conservation to Economic Growth
IBM: A Legacy of Continued Shifting
Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus
Comcast: Two Shifts, Two Roads, One Purpose
BP: A Lesson Learned
Chapter 7: Leadership
John Sexton: New York University (NYU)
Shelly Lazarus: Ogilvy & Mather—Leading the People Who Build Leading Brands
Central Park: Holding People Accountable—and Getting Your Own Hands Dirty
Forbes Media: Adversity Was the Mother of Reinvention
Columbia Grammar & Preparatory School: Guiding Kids—and Parents—with Honesty and Determination
Chapter 8: Success Stories: What it Takes for the Long Haul
Marriott International: From Root Beer to Resorts
FedEx: Keeping the Purple Promise
Greenwich Public Library: Successfully Shifting Ahead in the Age of Digital Information
Chapter 9: Success Is Never Final
IAVA: A Clearly Focused Mission as a Compass for Veterans’ Shifting Needs
HBO: Always Ahead, It’s Never Been Just TV
GE: Reinvention at Work for over 125 Years
Concluding Remarks
Notes
Index
About the Author
Sample Chapter from Lead Right for Your Company’s Type by William E. Schneider
About AMACOM
Copyright
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Shift Ahead
Next
Next Chapter
Title
SHIFT
AHEAD
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset