SAMPLE CHAPTER FROM LEAD RIGHT FOR YOUR COMPANY’S TYPE

For too long, leaders of organizations around the world have focused on solving the people problems they face with minimal success because they try to implement management ideas that don’t fit their kind of organization. As a result, problems reoccur, leaders fail, and organizations like J.C. Penney and Microsoft take falls—some to never rise again. One size does not fit all.

The solution? Understanding your enterprise’s customer promise and leading in the way that properly fits your promise. Simply put, a nuclear power plant, a day care center, a PR firm, and a high-tech business have fundamentally different promises and must be led differently. Choose leadership practices that fit your customer promise and company type, and your organization can thrive. Apply the wrong practices, and the contradictions will cause strain that pulls your company apart.

Lead Right for Your Company’s Type shows how every organization falls into one of four categories determined by their customer promise: the predictable and dependable enterprise delivering consistent, reliable, and dependable products or services; the best-in-class enterprise delivering one-of-a-kind and distinctive products or services; the customized enterprise delivering a unique solution to each customer; or the enrichment enterprise promising fulfillment and the realization of higher-level purposes.

See how to tailor your leadership style to match the needs of your company. Start with reading an excerpt from Lead Right for Your Company’s Type next: