Part 4: Becoming a Phenomenal Product Manager
by Pamela Schure, Brian Lawley
Product Management For Dummies
- Cover
- Cover
- Introduction
- Part 1: Getting Started with Product Management
- Part 2: Discovering, Evaluating, and Planning for Great Products and Services
- Chapter 4: Coming Up with Great Product Ideas
- Chapter 5: Working to Understand Who Your Customer Is
- Chapter 6: Doing Your Homework: Evaluating Your Ideas
- Chapter 7: Prioritizing and Selecting Your Ideas
- Chapter 8: Planning to Plan: Choosing a Suitable Approach
- Chapter 9: Developing Your Business Case
- Chapter 10: Developing Your Market Strategy
- Chapter 11: Developing a Plan: Market Needs, Product Description, and Road Maps
- Part 3: Building and Maximizing Product Success: From Development to Retirement
- Chapter 12: Shepherding a Product Idea through the Development Phase
- Chapter 13: Gearing up for Your Product Launch: The Qualify Phase
- Chapter 14: Liftoff! Planning and Executing an Effective Product Launch
- Chapter 15: Maximizing Your Product’s Revenue and Profits
- Chapter 16: Retirement: Replacing a Product or Taking It off the Market
- Part 4: Becoming a Phenomenal Product Manager
- Part 5: Part of Tens
- Chapter 20: Ten Common Product Launch Mistakes to Avoid
- Failing to Plan Early Enough
- Not Having a Sustaining Marketing Plan in Place
- Shipping a Poor Quality Product
- Inadequately Funding Launch
- Underestimating the Required Marketing Exposure
- Driving Customers to Buy Your Competitor’s Products
- Announcing Too Early
- Not Having a Dedicated Product Review and Public Relations Program
- Delaying Communication
- Considering International Markets as an Afterthought
- Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
- Theme-Based Product Road Maps
- Timed Release Product Road Maps
- Golden Feature Product Road Maps
- Market and Strategy Road Maps
- Visionary Road Maps
- Competitive, Market, and Technology Trends Road Map
- Technology Road Maps
- Technology across Products Road Map
- Platform Road Maps
- Matrix Product Road Maps
- Multiple Product Line Road Maps
- Chapter 22: Ten Ways Product Managers Fail
- Talking More Than Listening
- Focusing Only on Features
- Not Continuing to Learn
- Reinventing the Wheel
- Avoiding Seeking Help
- Digging In and Refusing to Compromise, Ever
- Never Visiting Customers
- Not Owning the Whole Product
- Adopting Agile but Losing Overall Business Focus
- Being a Product Janitor Rather Than a Product Manager
- Chapter 20: Ten Common Product Launch Mistakes to Avoid
- Glossary
- About the Authors
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Part 4
Becoming a Phenomenal Product Manager
IN THIS PART…
Enhance your people skills to advance your career.
Communicate with all your stakeholders to keep them focused on your goals.
Recognize how to influence the people who don’t report to you but are necessary for your product to succeed.
Map out your career success plan step by step.
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