Applying the therapeutic system of world-renowned psychiatrist and existential philosopher Viktor E. Frankl, learn how to bring personal meaning and fulfillment to your everyday life and work and achieve your highest potential!

Core Principles

Exercise the freedom to choose your attitude. In all situations, no matter how desperate they may appear or actually be, you always have the ultimate freedom to choose your attitude.

Realize your will to meaning. Commit authentically to meaningful values and goals that only you can actualize and fulfill.

Detect the meaning of life’s moments. Only you can answer for your own life by detecting the meaning at any given moment and assuming responsibility for weaving your unique tapestry of existence.

Don’t work against yourself. Avoid becoming so fixated on an intent or outcome that you actually work against the desired result.

Look at yourself from a distance. Only human beings possess the capacity to look at themselves from a distance, with a sense of perspective, including the uniquely human trait known as your sense of humor.

Shift your focus of attention. Deflect your attention from the problem situation to something else and build your coping mechanisms for dealing with stress and change.

Extend beyond yourself. Manifest the human spirit at work by directing your attention and relating to something more than yourself.