^[4] Deborah Orr, "The Cheap Gourmet," Forbes (April 10, 2006).

^[5] www.traderjoes.com/how_we_do_biz.html accessed July 10, 2009.

^[6] Deborah Orr, "The Cheap Gourmet," Forbes (April 10, 2006).

^[7] Business Week Online. February 21, 2008.

^[8] Kerry Hannon. "Let Them Eat Ahi Jerky," U.S. News & World Report (July 7, 1997).

^[9] Marianne Wilson, "When Less is More," Chain Store Age (November 2006).

^[10] Irwin Speizer, "The Grocery Chain That Shouldn't Be," Fast Company (February 2004).

^[11] http://www.traderjoes.com/meet_our_crew.html accessed July 10, 2009.

^[12] www.traderjoes.com/benefits.html accessed July 10, 2009.

^[13] Irwin Speizer, "Shopper's Special," Workforce Management (September 2004).

^[14] http://www.huffingtonpost.com/2009/07/13/the-greenpeace-vs-trader_n_230891.html (accessed July 22, 2009).

^[15] http://go.greenpeaceusa.org/seafood/scorecards/trader-joes.pdf (accessed July 22, 2009.)

^[16] http://www.traderjoes.com/action_issues.asp (accessed July 22, 2009)

^[17] How Xerox Diversity Breeds Business Success. (Accessed August 3, 2009 at http://a1851.g.akamaitech.net/f/1851/2996/24h/cacheB.xerox.com/downloads/usa/en/d/Diversity_Brochure_2006.pdf)

^[18] http://a1851.g.akamaitech.net/f/1851/2996/24h/cacheB.xerox.com/downloads/usa/en/x/Xerox_Fact_Sheet_Who_We_Are_Today.pdf (accessed July 7, 2009)

^[19] http://www.xerox.com/go/xrx/template/019d.jsp?view=Factbook&id=Overview&Xcntry=USA&Xlang=en_US&Xseg=xnet (accessed July 7, 2009)

^[20] http://www.xerox.com/downloads/usa/en/n/nr_Xerox_Diversity_Timeline_2008.pdf (accessed July 7, 2009)

^[21] Ibid.

^[22] Ibid.

^[23] http://www.xeroxcareers.com/working-xerox/diversity.aspx (accessed July 7, 2009)

^[24] http://www.xeroxcareers.com/docs/Diversity_Brochure.pdf (accessed July 7, 2009)

^[25] How Xerox Diversity Breeds Business Success.

^[26] http://www.hrc.org/documents/HRC_Corporate_Equality_Index_2009.pdf (accessed July 8, 2009)

^[27] http://www.linkedin.com/in/loisquam (accessed July 18, 2009)

^[28] http://www.startribune.com/business/42640682.html (accessed July 5, 2009)

^[29] http://tysvar.com

^[30] http://tysvar.com/our-vision/ (accessed July 5, 2009)

^[31] Ibid

^[32] www.morrissuntribune.com/articles/index.cfm?id=16258&se (accessed July 18, 2009)

^[33] http://tysvar.com/our-work/ (accessed July 5, 2009)

^[34] http//tysvar.com; http://tysvar.com/green-blog/ (accessed July 5, 2009)

^[35] http://tysvar.com/green-blog/ (accessed July 5, 2009)

^[36] http://tcbmag.blogs.com/debatable/2008/02/qa-with-lois-qu.htmlQ (accessed July 5, 2009)

^[37] http://www.linkedin.com/in/loisquam (accessed July 18, 2009)

^[38] http://tysvar.com/lois-quam.com (accessed July 5, 2009)

^[39] http://tysvar.com/our-work (accessed July 5, 2009)

^[40] http://www.piperjaffray.com/pdf/lois_quam_speech.pdf (accessed July 18, 2009)

^[41] http://www.nascar.com/guides/about/nascar/accessed July 13, 2009.

^[42] Information from Susan Carey, "Racing to Improve," The Wall Street Journal (March 24, 2006).

^[43] http://www.visitpit.com/about-us/testimonials/ accessed July 13, 2009.

^[44] Ibid.

^[45] Information from Sara Schaefer Munoz, "Is Hiding Your Wedding Band Necessary at a Job Interview?" The Wall Street Journal (March 15, 2007), p. D3.

^[46] Information and quotes from "Get Healthy—Or Else," Business Week (February 26, 2007), cover story; and, "Wellness—or Orwellness?" Business Week (March 19, 2007), cover story.

^[47] Information from "Anne Fisher, "Why Women Get Paid Less," Fortune (March 20, 2007), retrieved from www.fortune.com.

^[48] Information from Marcus Kabel, "Wal-Mart Goes Public with Annual Bonuses," The Columbus Dispatch (March 23, 2007), pp. H1, H2.

^[49] Southwest Airlines Corporate Fact Sheet, at www.swamedia.com/swamedia/fact_sheet.pdf (accessed May 25, 2009. see also James Campbell Quick, "Crafting and Organizational Culture: Herb's Hand at Southwest Airlines," Organizational Dynamics, vol. 21 (August 1992), p. 47.

^[50] http://www.swamedia.com/swamedia/speeches/fred_taylor_speech.pdf (accessed July 22, 2009).

^[51] Colleen Barrett, "Pampering Customers on a Budget," Working Woman (April 1993), pp. 19–22.

^[52] Southwest Airlines Corporate Fact Sheet.

^[53] Did We Say Cheap?" Inc. (October 1997), p. 60.

^[54] Southwest Airlines Corporate Fact Sheet.

^[55] Adapted from Mike Esterl. "Southwest Airlines CEO Flies Unchartered Skies." The Wall Street Journal. (March 25, 2009), p. B1.

^[56] The World's Most Admired Companies. FORTUNE, (March 16, 2009).

^[57] www.hoovers.com (accessed July 22, 2009).

^[58] http://www.environmentalleader.com/2009/02/05/novo-nordisk-cuts-co2-emissions-9/ accessed July 12, 2009.

^[59] Ibid.

^[60] Information from "Daniel Yee, "Chick-Fil-A Recipe Winning Customers," The Columbus Dispatch (September 9, 2006), p. D1.