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by Chris Risdon, Patrick Quattlebaum
Orchestrating Experiences
Cover Page
Title Page
Copyright Page
Dedications
How to Use This Book
Frequently Asked Questions
CONTENTS
Foreword
Introduction
PART I: A COMMON FOUNDATION
CHAPTER 1. Understanding Channels
From Theory to Reality
Structured by Channels
Channels Don’t Exist in Isolation
Channels Reflect Interactions, Information, and Context
Channels Support the Moment
Changing the Channel-Centric Mindset
Coda
CHAPTER 2. Pinning Down Touchpoints
A Unifying Approach
Two Helpful Frameworks
Identifying Your Touchpoints
Cataloging and Communicating Your Touchpoints
Coda
CHAPTER 2 WORKSHOP Touchpoint Inventory
Workshop Objectives
Example Pitch to Participants (and Their Managers)
Agenda
Preparing for the Workshop
Running the Workshop
After the Workshop
CHAPTER 3. Exploring Ecosystems
From Business to Experience Ecosystems
Unpacking an Experience Ecosystem
Ecosystem Mapping Tips
Using an Ecosystem Map as a Tool
Other Sensemaking Approaches
Coda
CHAPTER 3 WORKSHOP Landscape Alignment
Workshop Objectives
Example Pitch to Participants (and Their Managers)
Agenda
Preparing for the Workshop
Running the Workshop
After the Workshop
CHAPTER 4. Orienting Around Journeys
What Is a Journey?
Journeys Are Made of Moments
There Are Many Types of Journeys
Journeys Are Valuable to Everyone
Journey: The Hub of Empathy and Understanding
Unpacking End-to-End Experiences
Getting Started with Journeys
Coda
PART II: INSIGHTS AND POSSIBILITIES
CHAPTER 5. Mapping Experiences
What’s an Experience Map?
Mapping with Confidence
Learning Your Customers’ Stories
Making Sense of What You Learned
Communicating What Matters
Coda
CHAPTER 5 WORKSHOP Experience Mapping
Workshop Objectives
Agenda
Preparing for the Workshop
Running the Workshop
After the Workshop
CHAPTER 6. Defining Experience Principles
A Common DNA
Playing Together
Identifying Draft Principles
Crafting for Adoption and Impact
Coda
CHAPTER 6 WORKSHOP Experience Principles Refinement
Workshop Objectives
Agenda
Preparing for the Workshop
Running the Workshop
After the Workshop
CHAPTER 7. Identifying Opportunities
Opportunities Are Not Solutions
What Is an Opportunity?
Opportunities, Intent, and Timing
Communicating Opportunities
Coda
CHAPTER 7 WORKSHOP Opportunity Identification and Prioritization
Workshop Objectives
Example Pitch to Participants
Agenda
Preparing for the Workshop
Running the Workshop
After the Workshop
PART III: VISION AND ACTION
CHAPTER 8. Generating and Evaluating Ideas
Leading the Hunt for Ideas
Structure and Focus
Inputs and Constraints
Expression and Form
Evaluation and Prioritization
Coda
CHAPTER 8 WORKSHOP From Ideas to Narratives
Workshop Objectives
Agenda
Preparing for the Workshop
Running the Workshop
After the Workshop
CHAPTER 9. Crafting a Tangible Vision
The Importance of Intent
Defining Your Vision
Charting Your Course
Coda
CHAPTER 10. Designing the Moment
Prototyping Options
The Prototype Value Proposition
Putting It Together
Coda
CHAPTER 11. Taking Up the Baton
Embrace Your Context
Orchestrate Change
Start with You
Take It from Here
Index
Acknowledgments
About the Authors
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Copyright Page
ORCHESTRATING EXPERIENCES
COLLABORATIVE DESIGN FOR COMPLEXITY
Chris Risdon
Patrick Quattlebaum
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