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Appendix 7: US Radio Market Share
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Appendix 7: US Radio Market Share
by C. Michael Brae
New Channels of Music Distribution
Cover
Title
Copyright
CONTENTS
About the Author
Overview
1 Music Industry Study and Facts
Music Lifestyle
Today’s Celebrity Culture
Mobile Music
Downloading and Streaming
Musical Merchandising
Advertising Is OK
Evaluating Your Fans, Artists and Overall Brand
Current Trend Predictions in Today’s Music Market
TV Trends
Longer Hours
Airtime Availability
Coverage
New Trends/Platforms of Music Video Promotion
YouTube (the Ultimate Video Promotion Platform)
YouTube Statistics
Promotional Strategies of Music Videos
2 Music Copyright, Publishing and Licensing
Copyright
Music Publishing
What Music Publishers Do
Performing Rights Organizations
The Business of Music Licensing
Music Licensing Company Listing
3 Manufacturing Processes, Systems, Product Platforms and Music Production
Manufacturing Processes
Press on Demand
Digital Download Cards
Product Platforms
Music Video: Pre-and Post-Production
Understanding the Entire Production Process
MVPA
4 Types of Distributors and Indie Distribution Associations
Distribution Platforms
(Major) Independent Distributors
Independent Distributors
One-Stop Distributors
Rack Jobbers
Exporters
Digital Distribution
Independent Distribution Associations
5 Distribution Processes
Music Distribution Process
Returns
Pricing
Distribution Payment Terms
Protect Yourself
Invoicing
Request for Return
Getting Started
Distributors and Promotion
Doing Business With a Distributor
Collection
6 Distribution Resources
Catalogs and Databases
Commercial Radio/College/Internet Tracking Services
How to Get a UPC Number for Your Product
ISRC
7 Alternative Selling and Total Exposure
Cutouts, Repackaging
Mail Order
Placing Ads
Branding the Music
Adding Corporate Sponsorship Support
8 Internet Marketing
Managing Your Online Social Reputation
Online Music Distribution Services
Email Campaigns
Blogging
(New) Online Marketing Tools
Newsgroups
Creating Your Own Music Website
Search Engines and Optimization
9 Radio
Break It Down
The Importance of Radio Airplay
Industry Trades
Billboard
FMQB
Hits Daily Double
College Music Journal
Radio Promo (The New Trend)
Radio Touring Support
Promotional Delivery Trends
Best Time of the Year to Push Radio
College Radio Promo Campaigns
Internet Radio
Satellite Radio
10 Promotional Campaigns and Planning
Touring and Booking Agents
Show Sales
Fan Clubs
Mailing Campaign Follow-Ups
Club Promotion
Campaign Management
Advertising
11 Company Structure
Understanding the Right Company Structure
Corporate Advantages
Advantages and Disadvantages of Sole Proprietorships
Advantages of a Limited Liability Company (LLC)
Advantages and Disadvantages of General Partnerships
Advantages and Disadvantages of S Corporations
Advantages and Disadvantages of C Corporations
Advantages and Disadvantages of Nonprofit Corporations
Obtaining Your Corporation EIN Number
Dun & Bradstreet
Build Your Company “Paydex”
12 Record Label Organization
Chief Executive Officer
President
Legal Department
Marketing Department
Marketing Objectives
Sales and Distribution
Retail Co-op Advertising
Alternate Distribution Outlets
Artist and Repertoire (A&R)
Promotion
Online Marketing
Online Promotion
Social Networking
Creative Production
Manufacturing
Media Relations
Publicity Department
Corporate Sponsorship Department
Business Affairs Administration
Artist Development
Merchandising Department
Creative Services
13 International Markets
International Music Records Popular in Japanese Marketplace
Global Consumers Are Buying More Online
Connected Commerce: Bridging Digital With the In-Store Experience
Who Is Shopping Online?
Understanding International Environments
Conclusion
Appendix 1: Radio Campaign Codes and Spreadsheet Sample
Appendix 2: Master Use License Agreement
Appendix 3: Consent to Mechanical License
Appendix 4: Distribution Agreement
Appendix 5: Production, Manufacture and Distribution Agreement
Appendix 6: Artist Management Agreement
Appendix 7: US Radio Market Share
Appendix 8: Top 100 World Cities by Population
Glossary of Music and Industry-Related Terms
Index
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Prev
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Appendix 6: Artist Management Agreement
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Appendix 8: Top 100 World Cities by Population
Appendix 7
US Radio Market Share
Arbitron—Nielsen
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