INDEX

Aboriginal people, Australia, 204
absolutists as critics, 131
Accenture study on trust, 119
Acumen/Acumen Fund, 92, 143
AFL-CIO, 174–175, 271
Agon, Jean-Paul, 175
agriculture, sustainable
precision agriculture/technology and, 22, 250
regenerative, 9, 255
trust and, 123
See also specific companies; specific components
AirBnB, 60
Allianz, 10, 112, 174
aluminum production innovation, 147–148
Amazon (company), 10, 89–90, 132, 194, 195, 256
American Manufacturing Council, 58
Amnesty International, 46, 134, 158
&Green Fund, 187
Anderson, Ray, xii, 16
Angelou, Maya, 55
animal testing, 131, 160, 169, 179, 238
Annan, Kofi, 134
Apple, 14, 35, 38–39, 58, 88, 105, 111, 131, 147–148, 194, 210, 213
Ardern, Jacinda, 259
Aronson, Daniel, 251
Asda, 130, 154–155
AT&T, 15, 200
audits and human rights/labor standards, 208
AXA, 76
Axe body spray, 1, 235

B Corps/certification, 76–77, 101, 231, 246, 260, 261
baby boomers, 87
BabyNames website/after George Floyd’s murder, 241
Baker, Doug, 37–38, 163
Bakhtina, Irina, 177
Bakker, Peter, 268
Bakshi, Hemant, 181
Baldwin, James, 191
Ban Ki-moon, 27, 134
Banga, Ajay, 54, 115
Bangladesh, Rana Plaza collapse, 129, 206
Bank of America, 49, 112, 174
Bannister, Roger, 95
Barry, Mike, 187
Bäte, Oliver, 112
bathroom bill, North Carolina, 49
Beevor, Charlie, 157
Behring, Alexandre, 1, 4
Ben & Jerry’s, 1, 54, 77, 212, 231, 238, 260, 263, 264, 271
benefit corporation, 260, 261
Benioff, Marc, 147, 265
Benyus, Janine, 45
BEPS, 196
Bergh, Chip, 241
Best Buy, 75–76, 92
Bezos, Jeff, 89–90
bias, unconscious bias, 223
Biden, Joe, 271
Big Pivot, The (Winston), ix
biodiversity, x, 6, 9, 13, 14, 15, 18, 62, 98, 110, 114, 151, 168, 175, 184, 226, 274
biogas/biomass, 104
BIPOC, 106
Black Lives Matter movement, 49, 106, 213, 219, 241
BlackRock, 19–20, 39, 121, 125, 207
Blanchard, David, 126, 230
blended/shared value, 8–9
Bloomberg, 39, 223, 264
Board Diversity Action Alliance, 214
boards
diversity and, 205–206
with employees on, 261
short-term focus and, 33, 205
solutions, 205–206
as unprepared/effects, 204–205
Boeing, 34, 76, 119, 203, 219
Bolsonaro, Jair, 271–272
Bossidy, Larry, 70
Boulding, Ken, 13
boundary breaking examples, 95–96
BP/“beyond petroleum,” 92, 116, 209, 210
Brady, Mike, 263
Brandeis, Louis, 210
Braungart, Michael, 6–7
Brennan Center for Justice, 211
Brewer, Roz, 212
bribery. See corruption/bribery
Bribery Act (UK), 197
Brodin, Jesper, 175
Brooke Bond tea/norm-challenging ads, 236, 239–240
BSR, 196, 197
Buffet, Warren, 2, 4, 121
Burns, Ursula, 214
Burrow, Sharan, 129, 175, 207
Burt’s Bees, 51
Business Case for Protecting Civic Rights, The, 270
Business for Nature, 175
business issues/problems (overview)
difficulties described, 193–194
net positive companies and, 215– 216
problems list/shared features, 192–193
transparency and, 193, 194, 196, 197, 198, 201, 204, 207, 208, 210, 211–212, 215
trust and, 197, 200, 208, 209, 215
See also specific issues
Business Roundtable (BRT), 20, 209
businesses
as cracking/breaking the world, 29–30
cynics and, 73, 84–85, 130, 131, 168, 177
employees civic duty/protests and, 91, 271
employees climate/equality demands, 89–90
leaders rethinking purpose of business, 20
pivoting/old to new business, 115–117
profit at right level, 259, 260
size/influence and need to step up, 11–13
timing and, 92
See also specific businesses; specific components

Calhoun, David, 203
Cannes film festival, 239
Cannon-Brookes, Mike, 91
capitalism
bending the curve on, 265–270
consequences, 13
externalities/pricing externalities and, 13, 266–268, 269, 270
stakeholder capitalism, 265
See also specific components
Cargill, 147, 185
Caring. See empathy
Carson, Rachel, 245
Casey, Caroline, 214–215
caste system, India, 240
cement and greenhouse gas emissions, 56
CEOs and compensation/tenure times, 32, 33
Ceres, 164, 173, 174, 192, 205, 206
Chamber of Commerce (US), 178, 209–210, 271
Charlottesville neo-Nazi rally/Trump, 58
Chesky, Brian, 60
child labor, 40, 41, 128, 149, 193, 206, 207, 208
Choboni yogurt, 263–264
Chouinard, Yvon, xii, 52
Cisco, 39
Citigroup, 112, 115, 174
Citizens United v. FEC, 210–211, 212
Clarke, Lyell/Clarke Environmental, 116
Clean Air Act (US), 119
climate change
“climate-friendly” labels, 256
Conference of Parties (COP), 191–192
deniers/doubters and, 23, 89, 209, 252, 272
efforts against, 102, 103–104
as existential threat, 13, 15, 30
lifestyle changes and, 255
offsetting and, 8
outside-in view and, 98–100
Paris climate meeting/accord (2015), 103, 161, 173–175, 192, 208, 210
planetary boundaries/breaching, 98
plant-based food and, 113
policies companies should fight for, 178–179
as proxy (in book), 13
Rio Earth Summit (1992), 191–192
shifting business views/actions and, 191–192
time/speed and, 17, 221
Unilever/others response to US pulling out of Paris Climate accord, 161, 174–175
Unilever pension fund/fossil fuels and, 71
US political parties and, 172
See also net positive companies/handling biggest challenges; specific components/companies
“Climate Pledge,” 119
co-ops, 261
Coalition for Inclusive Capitalism, 200
cobras in India/unintended consequences, 167
Coca-Cola, 31, 50, 117, 153–154, 163, 174
Collins, Jim, 67
Compass document/tool, Unilever, 69, 70, 92, 100–101, 228
Completing Capitalism: Healing Business to Heal the World (Jakub, coauthor), 260
Conservation International, 62
Consumer Goods Forum (CGF), 130, 149–150, 185–186, 263
consumption/growth rethinking
advertising/money and, 256
circular economies, 254
decoupled products, 254
examples, 254–257
overview, 253–257
regenerative solutions, 254, 255, 256
“stuff” needed and, 255, 258–259
See also specific companies
Cook, Tim, 14, 38–39, 105, 213
Corporate Human Rights Benchmark (CHRB), 207
corruption/bribery
lobbying and, 169
problem/effects, 197–198
solutions, 198–199, 242
Costa Rica greeting/philosophy, 259
counterfeit products, 159–160, 169, 179, 199
courage, net positivity leadership, 241–242
Frazier example, 58
significance of, 46, 55–58
Stack/Dick’s Sporting Goods example, 56–57, 241
courage term origins, 55
Covid-19 pandemic
“building back better,” 15–17
business responses, 37, 60, 84, 90, 115, 130–132, 134, 148, 149, 153, 165, 175, 177
deterioration of rights, 270
“essential workers,” 266–267
executive compensation and, 200
financial crisis and, 4–5
inequality and, 14, 200, 208, 214, 215, 247, 266–267
lifestyle changes with, 255
statistics/“flattening the curve” and, 265
wealth increase of billionaires, 208
women in the workplace and, 214
world governments failure, 247
Crane, David, 92
cruelty-free labels/products, 160, 238
Culp, Larry, 200
culture of organization
background/overview, 217–221
change and, 218–219, 221–222
consistency and, 220–221, 243
crises and, 219–220
definition/description, 218
diversity/inclusion, 222–223
empathy, 223–224
engaging people and, 221–222
as evolving, 242–243
gender parity, 222–223
infrastructure of, 227–232
mergers and acquisitions (M&A) activity and, 230–232
moral choices and, 241–242, 244
net positive companies and, 243–244
outside culture/shifting, 239–241, 244
purpose, 223–224
purpose-driven brands, 232–233, 234 (fig.), 235–238
reward and, 225–227
silos/breaking down silos, 69, 96, 171, 213, 228, 229
values/purpose and, 219
CVS Health, 116, 210

Dalmia Cement, 56
Daly, Herman, 16
Danone, 3, 10, 76, 77, 175, 260
Darwin, Charles, 45, 46
Davos Manifesto, 20
Deere, 22, 195
deforestation/issues, 18, 31, 75, 103, 126, 176, 181, 184–187, 188, 247, 252, 271–272
Dell, 35, 111
Deloitte, 77, 87
democracy
autocracy increase and, 270–271
coup attempt (2021), 49–50, 60, 271
free/fair elections support, 271
protection need, 272, 273
See also specific components
dental/oral hygiene, 158, 180
Diageo, 50, 154
Dick’s Sporting Goods, 50, 56–57, 241
disabled people, 159, 213, 214–215, 222, 241
Disney, 174, 252–253
diversity/inclusion issues
disabled and, 213, 214–215
Oscars and, 49
problem/effects overview, 212–213
race and, 212–213
solutions, 213–215
women and, 212
Domestos brand, 102, 157, 235–236, 240
Donner, Jonathan, 85, 86
Doughnut Economics (Raworth), 21
Dove ad mistake, 222
Dove soap/self-esteem, 1, 26, 32, 75, 79, 143, 155, 160, 222, 232, 235, 238
Dow/DuPont, 37, 39, 104, 115, 149, 174, 195, 205, 214, 269
DQ (decency quotient), 54
Driven: How Human Nature Shapes Our Choices (Nohria and Lawrence), 65–66
drivers/trucking fleets problem and solution, 133
Drucker, Peter, 36, 218
DSM, 10, 39, 144, 187–188, 209, 211, 226
Dunnage, Tony, 107, 137–138
DuPont. See Dow/DuPont

E. coli, 229–230
e-waste, 111, 149
“Earth Overshoot Day,” 13
Eccles, Robert, 196, 268
Ecolab, 37–38, 163
economic system (Western)
misunderstanding Smith/Darwin and, 45–46
See also specific components
Eisenhower, Dwight D., 167
electric vehicles, 90–91, 164
elephant and the blind men fable, 191
Ellison, Larry, 198
ELYSIS, 147–148
Emerson, Jed, 8
Empathy, 53–55
employee stock ownership plans (ESOPs), 261
Enel, 117
Enron, 23, 76, 219
Environmental Protection Agency (US), 119, 205
ESG (environmental, social, governance) issues, 19, 20, 70, 71, 72, 77, 84, 106, 121, 125, 196, 204–205, 206, 224–225, 227, 269, 270
Evergreen Direct Investment (EDI), 261
Execution (Bossidy), 70
executive compensation, 199–202
Extinction Rebellion, 250–252
ExxonMobil, 19, 185, 272

Faber, Emmanuel, 175
Facebook, 59, 117, 194, 251, 272
facial recognition software/racial bias, 132
“facilitation payment,” 197
Fair Wage Network, 208
“fake news,” 272
family-owned businesses, 260–261
fashion industry
fast fashion, 17, 151, 253
Higg Index, 151
over-consumption/resources and, 151
Rana Plaza collapse, Bangladesh, 129, 206
suppliers and, 145
switching to net positivity, 62, 257
Fashion Pact, 62, 151
Fast Company, 201
FCLTGlobal (Focusing Capital on the Long Term), 33–34, 39, 203, 269
FEC, Citizens United v., 210–211, 212
Field & Stream, 57
fight-or-flight instinct, 34
Figueres, Christiana, 56
financial crisis (2008) and opportunities, 15–16
Financial Times, 2, 200, 242, 271
Finer Future, A: Creating an Economy in Service to Life (Lovins), 257
Fink, Larry, 19–20, 125
Firmenich, 125–126, 162–163
Floyd, George/murder, 58, 241
food waste, 40, 89, 114, 149, 150, 178, 237
forced labor. See slavery/forced labor
Ford, 131, 153, 185
Ford, Henry, 36
Fortune 500/100, 2, 20, 109, 195, 204–205, 212, 214
Forum for the Future, 17
fossil fuel businesses pivoting, 115–117
fragrance chemistry/disclosure, 125–126
Fraser, Jane, 112
Frazier, Ken, 58
Friedman, Milton/philosophy, 7, 8, 38
Fruitman, Laura, 238
FTSE index, 1, 38
Fullerton, John, 261, 268
Future Fit (Willard), 21

Gandhi, Mahatma, 256
Gap, 91, 208
GDP problems/alternative measures, 257–259
GE, xiii, 57, 131, 174, 195, 200, 202, 243
gender equality/inequality, 9, 14, 20–21, 70, 72, 83, 96, 106–107, 125, 213, 214, 222–223, 226, 236, 240–241, 264
stereotypes/ads stuck in 1950s, 240
See also inequality
Gender-Equity Index, 223
General Mills, 40, 112
Generation Investment Management, 260
Generation Z, 23, 87, 122, 247
Genuine Progress Indicator, 258
George, Bill, 57, 59, 85
Global Alliance for Vaccines and Immunization (GAVI), 54
Global Forest Watch, 126
Global Goals. See United Nations Sustainable Development Goals (SDGs)
Global Reporting Initiative (GRI), 197, 206
Global Vaccine Alliance, 236
goals
boundary-breaking goals, 104–108, 113–118
“context-based,” 108
financial firms and, 111–113
footprint/broader goals and, 113– 115
reverse goal challenge, 110, 111
science-based targets (SBT), 108– 110
supply chains and, 112, 132
what/how, 106–108
Golden Rule, 7, 49, 91, 262, 277
Goldman Sachs, 39, 90–91, 213–214, 223
Good to Great (Collins), 67
Google, 77, 88, 109, 117, 194, 240–241
Gore, Al, 247
Gowdy, Jeff, 106
Graham, Lindsey, 198
Green Belt Movement, 274
Green New Deal, 15
Green to Gold (Winston), ix, xi
Greenhouse Gas Protocol/Scopes, 138, 250–253, 252 (fig.)
Greenpeace, 4, 46, 101, 135, 153–154, 158, 185, 187
Greyson Bakery, New York/job creation, 263
Gross National Happiness, 258
Guardian, 196
Guterres, António, 14

Half-Earth Project, 110
Hamilton, Karen, 101, 235
handprint, business’s, 7, 96, 105, 113–114, 118, 148
Happiness Index, 258
Happy Planet Index, 258
Hart, Stuart, 86
Hawken, Paul, xii
Hellmann’s mayonnaise, 1, 237
Henderson, Rebecca, 86
Henry Ford Health System, 114–115
Hicks, Cheryl, 163
Higg Index, fashion industry, 151
Hindustan Unilever, 4, 134, 158, 182, 224, 229, 239–240
new hires living with rural family, 224
Hobson, Mellody, 15
Hollender, Jeff, 55, 220, 231
homeless people, 238, 263
HP, 91, 99, 212–213
Huizinga, Johan, 217
human rights/labor standards issues (overview), 206–208
human trafficking, 107–108, 207
human traits/motivation, 46, 65–66
Humanistic Management (Pirson), 66
humility importance, 48, 53, 54–55, 57, 61, 64, 99, 122, 123, 135
hunger, 20–21, 74, 89, 114
Hurricane Katrina emergency help, 182–183
Hurst, Rosey, 207, 208

IBM, 109, 117, 132, 195, 211, 262
Ignatius, Adi, ix
IKEA, 10, 55, 75, 82, 110, 124, 130–131, 175, 255
Imaginal Cells: Visions of Transformation (Kim Polman), 7
IMAGINE, 62, 151, 165, 243
Impactt, 207, 208
Indonesian riots/Unilever, 189
inequality
description, 14
doubters on systemic problems, 23
as existential threat, 13, 15, 30
poverty/numbers, 29, 36
as proxy (in book), 13–14
“veil of ignorance” exercise, 54
See also net positive companies/handling biggest challenges; specific components
InfluenceMap, 209, 211
“informal economy,” 206
Ingersoll Rand, 116
initial public offerings (IPOs), 213–214
insurrection (2021) and consequences, 49–50, 60, 271
Interface, xii, 10, 16, 82, 124
International Labour Organization (ILO), 206
International Trade Union Confederation (ITUC), 129, 174–175, 207, 264
It’s How We Play the Game (Stack), 50
IUF, 4, 132, 133, 170

Jakub, Jay, 260
Johnson & Johnson (J&J), 38, 60, 149, 174, 240–241, 242
Johnson, Kevin, 113
Johnson, Robert Wood, 38
Joly, Hubert, 75–76, 92
Jope, Alan, 78, 109, 218, 221
JP Morgan Chase, 174, 261
Juggins, Janine, 196–197
Just Capital/Just 100, 19, 77

Kaepernick, Colin, 50
Keller, Valerie, 92, 151
Kellogg, 40, 112
Kelly, Anne, 174
Kennedy, Robert F., 257
Kering, 62, 114, 151, 267
Kickback: Exposing the Global Corporate Bribery Network (Montero), 198–199
Kimberly- Clark, 99, 162–163
Kleinebenne, Tim, 183
KLM ad to fly less, 255
Knorr/purpose, 1, 75, 127, 235, 237
Kraft Heinz attempted Unilever takeover (2017), 1–5, 70
Kramer, Mark, 8
Krishna, Arvind, 132
Kroger, 57, 114, 152
Kruythoff, Kees, 99, 151, 231, 238, 243, 275
Kuffner, Ed, 60
Kuznets, Simon, 258

labor unions. See unions
LafargeHolcim, 107, 110
Lamach, Mike, 49
Lawrence, Paul, 65–66
leaders, net positivity
caring, 62–63
companies fostering (summary), 63–64
courage, 46, 55–58
empathy, 53–55
human traits and, 46–47
humility, 48, 53, 54–55, 57, 61, 64, 99
inspiration/moral leadership, 58–60
not being silent, 49–50
“old style” leaders vs., 48–49
partnerships and, 60–62
purpose, 50–53
traits/basic traits, 25, 47
traits, critical (summary), 48
willpower, finding, 48–50
League of Women Voters, 211
Lemann, Jorge Paulo, 2
Let My People Go Surfing (Chouinard), 52
Lever brothers, 78
Lever, William, Lord, 65, 78, 79, 91, 233
Levi/Strauss, 10, 117, 195, 241
gun violence and, 241
LGBTQ rights, 49, 101, 213, 221, 239–240
See also inequality
libertarians’ views on private sector, 11
Life magazine, 206
Lifebuoy soap/hand-washing sanitation, 1, 26, 35, 78, 79, 97, 101–102, 134, 155, 157, 218, 224, 229–230, 232, 235, 236–237
“fixing” Lifebuoy/water shortages and, 229–230
lifespan of companies, 32–33
LinkedIn, 74, 88
LIVEKINDLY, 243
Liveris, Andrew, 37, 149, 174, 269
living wage, 9, 10, 40, 55, 128, 129, 186, 203, 208, 228, 254, 264
lobbying
after being in Congress, 211
businesses ending and, 168–169
regulations, 35
lobbying by trade associations
climate change action and, 208–210
fossil fuel businesses, 209
problems/effects, 208–209
solutions, 209–210
long-term perspective
as paying off/statistics, 33–34
as responsibility of businesses, 32–34
See also specific companies/programs
Loop program, 152
L’Oréal, 10, 91, 175
Love Beauty/Home and Planet, 238
Lovins, Hunter, 254, 257
Lubber, Mindy, 192
Luciano, Juan, 16
LVMH, 131, 267

Maathai, Wangari, 274
McDonough, Bill, 6–7
Machuel, Denis, 150
McKinsey Global Institute/McKinsey, 23, 33–34, 91, 212, 214, 242, 262, 271
Purdue Pharma/OxyContin and, 242
McKinsey Moscow office and protestors, 91, 271
McLaughlin, Kathleen, 21
MacLennan, David, 147
McMillon, Doug, 12, 265
Macron, Emmanuel, 62
Mahindra/Mahindra, Anand, 78
Manubens, Marcela, 80, 129–130, 134, 207
Marcario, Rose, 30, 52
Marine Stewardship Council (MSC), 79
markets
disconnection from economy, 37
Smith and, 45–46
See also specific sectors/companies
Marks & Spencer/Plan A, 10, 82, 124, 187
Marmot, Rebecca, 157
Marriott, 60, 107–108
Mars candy/pet food company, 10, 75, 82, 87, 104, 240–241, 260
Mars, John, 260
Mastercard, 10, 54, 115, 214
Mathieu, Marc, 72, 102, 233
Mayer Colin, 48, 74
#MeToo movement, 219
Meadows, Dana, 18
Meadows, Donella, 249
Medtronic, 57, 59, 131–132
Mehta, Sanjiv, 158, 182, 224, 229, 240
Merck, 58, 149
microfinance, 157, 182
Microsoft, 10, 109, 110, 120, 132, 153, 240–241, 251–252, 267
Mid-Course Correction (Anderson), xii
Miles, Steve, 143
millennials, 87, 122
Mizuno, Hiro/GPIF, 224–225, 269
Modern Slavery Act (UK), 134, 179, 207, 263
Modi, President Narendra, 160
Mondelez, 3, 144, 214
Montero, David, 198–199
“moon markets,” 199
Moynihan, Brian, 49
Mulan (movie), 252–253

Naidoo, Kumi, 46
Nair, Leena, 86, 87, 88
Natura, 10, 76, 110
Natural Capitalism, 254
Navalny, Alexei, 91
Neath, Gavin, 80, 101, 185
Neste, 116
Nestlé, 3–4, 10, 40, 66, 67, 152, 163, 185
net positive advocacy, 58, 139, 169
and action, 159, 172,
backlash of, 50
and climate change, 50, 103, 173–174, 178–179, 251
collective, 173–176
definition, 169, 177
packaging solutions, 139
partnerships for, 139–140, 159, 170–171, 194
resource assessment and, 268, 270
systems level, 139, 168, 180, 207–208, 212, 214, 240, 251
Unilever and, 84, 103, 158, 169, 173–174, 263
net positive companies/handling biggest challenges
acceleration and, 247–248, 273
bending the curve on capitalism, 265–270
corporation improvement/redefining, 259–261
cost of inaction, 21–22
defending pillars of society, 270–273
financial system overhaul, 268–269, 270
focusing on citizens and, 259–260
global population/resources and, 273–274
goals/net positivity and, 245–246
going big/thinking in systems, 17– 18
“higher moral ground” and, 273–274
list of challenges, 248
livelihood focus/improving social contract, 262–274
measures/structures of success and, 257–261
overview, 247–250
responsibility/broader impacts, 250–253, 252 (fig.)
sustainable investing, 248
net positive companies (summary tactics)
blowing up boundaries, 117–118
core principles and, 42–43
finding purpose, 93
leadership, 63–64
trust building, 135–136
net positive model (summary)
companies “A Game” and, 41–43
core principles, 7
description, 6–10
developing responsible principles (summary), 42–43
not doing everything at once, 42
as paying off for business, 18–19
as paying off for investors, 19–20
as paying off for the world, 21
short-term compromises and, 42
significance of, 13–17
See also specific components; specific individuals/companies
Netflix, 194
New England Journal of Medicine, 271
New Yorker, 56
Nike, 50, 206, 210
Nohria, Nitin, 65–66
Nooyi, Indra, 57–58
Norton, Scott, 231
NRG, 92, 143
nutrition, 40

oceans/issues, 17–18, 39–40, 62, 79, 98, 110, 131, 151, 247
Ogg, Sandy, 70, 83
Okonjo-Iweala, Ngozi, 54, 199
Olam, 10, 88–89, 104, 126, 150, 262– 263
Organisation for Economic Co-operation and Development (OECD), 195–196, 197, 211, 258
Ørsted, 10, 116
Danish Oil & Natural Gas (DONG) pivot, 115–116
Oswald, Ron, 4, 132, 133, 170
outside-in view, 25, 60–61, 69, 77, 97–100, 105, 108, 115, 224, 229
ownership of all impacts/consequences
examples (healthy/unhealthy), 31–32
outsourcing and, 30–31
as responsibility of businesses, 30–32
Oxfam, 128, 129, 134, 143, 157
OxyContin/Purdue Pharma, 242

P&G, 3–4, 66, 152, 240–241
packaging issues/solutions, 11, 99, 126, 139, 149, 152, 154–155, 160, 173, 177, 230, 237, 238, 241
Pakistan tea factory, 132–133
pallets/size standardization, 150
palm oil/industry, 11, 55, 79, 83, 124–125, 126, 130, 131, 137, 173, 180–181, 184–188, 232
palm oil industry/deforestation overview, 184–188
pandemic. See Covid-19 pandemic
Panera, 113, 126
Paris climate meeting/accord (2015), 103, 161, 173–174, 192, 208, 210
Partner to Win program, Unilever, 146–147, 185
partnerships
challenges overview, 142–144
as critical, 83, 137–138
independence vs., 43
innovations and, 139, 146–148, 152, 154–155, 163
leaders seeking transformative partnerships, 60–62
mix/impact (future), 141–142, 142 (fig.)
mix/impact (today), 140–141, 141 (fig.)
overview, 137–138
resilience and, 164–165
as responsibility of businesses, 39– 41
trust and, 41, 61, 145, 146, 147, 148, 155, 158, 160, 170, 172, 183, 184, 185
types of (summary), 138–140, 139 (fig.)
women/women’s groups and, 158
partnerships/1+1=11 type
across sectors/maximizing, 153–156
approaches summary, 144–145
with civil society/maximizing, 156–159
donations vs., 156–157
with government/maximizing, 159–161
with multistakeholder groups/maximizing, 161–164
sharing best practices, 150–151
standards and, 151–152
summary, 139, 139 (fig.), 140, 173 (fig.)
tipping points and, 148, 151, 152
within your own industry/maximizing, 148–153
within your own value chain/maximizing, 145–148
partnerships/systems level
challenges overview, 170–172
corruption and, 169, 172
EU and, 176
guiding policy toward net positive outcomes/examples, 176–180
helping countries thrive, 180–184
hypocrisy/leaving partnerships, 178
largest problems, 184–188
lobbying and, 168–170
need for (overview), 167–168
net positive advocacy, 169
political parties and, 172
in service of others/benefits, 188–189
societal pillars list, 168
speaking out collectively, 175–176
summary, 139–140, 139 (fig.), 173 (fig.)
system change paths/examples, 172–188
Patagonia, xii, 10, 30, 52–53, 82, 91, 217, 254, 255, 260
pension funds/systems, 36, 71, 78, 128, 159, 201, 202, 207, 224–225, 261, 262, 269
People for the American Way, 211
People for the Ethical Treatment of Animals (PETA), 160, 179
PepsiCo, 57–58, 153–154, 163, 214
Peters, Tom, 242
Pikethly, Graeme, 73–74
Pinault, François-Henri, 62, 151
Pirson, Michael, 66
planet as finite, x, 13, 21, 98, 253–254, 259, 266
plastics/issues, 39–40, 50, 98, 99, 117, 131, 139, 151, 154, 177–178, 255
See also packaging issues/solutions
Platinum Rule, 91
politics, money and influence
Citizens United v. FEC, 210–211, 212
problem/effects, 210–211
solutions, 211–212
See also lobbying
Polman, Kim, 7, 183, 237
Polman, Paul
career background/coming to Unilever, 67
crucible moments, 85–86
disabled and, 214–215, 222
on environmental problems/solutions (summary), x–xi
Fukushima, Japan/Taj Mahal Palace Hotel and terrorists, 183
“grandkids” and, 63
Greenpeace activists/Russia and, 135
IMAGINE and, 62, 151, 165, 243
Kraft Heinz attempted takeover and, 3
as leader, 59–60
Lifebuoy’s gift to, 237
on parents, ix
refugee camp/billionaire hedge fund manager and, 46–47
retirement/good-bye present, 215, 217–218
UN Global Compact, 192
working on UN SDGs/MDGs and, 133–134, 249
See also specific programs; Unilever; Unilever revitalization; Unilever Sustainable Living Plan (USLP)
Porritt, Jonathan, 99
Porter, Michael, 8
postconsumer recycled (PCR) materials, 177–178
poverty. See inequality; specific components
Prahalad, C.K., 86, 162
precompetitive issues, 149, 154, 155, 208
Premji, Azim, 54, 55, 105
press attacks, 270, 272
PRI (Principles for Responsible Investment), 268–269
Price, Dan, 201
Prosperity (Meyer), 48
protection of rare species, 268
Purdue Pharma/OxyContin, 242
purpose-driven brands, 75–76, 232–233, 234 (fig.), 235–238
purpose of organization, finding
examples, 50–53
leadership, net positivity, 50–53
Patagonia/Chouinard example, 52–53
personal purpose, 51
recommendations on, 93
purpose of organization (summary)
definition/description, 218
employees and, 87–88
as paying off, 77
statement examples, 74–75
statements attempting to cover damage, 76

quarterly reporting
climate change/inequality and, 33, 37
ending (Unilever/Polman), 38–39, 57, 84, 100
manipulating and, 37
shareholders and, 36–37, 203–204

racism, 8–9, 13–14, 23, 91, 115, 132, 241, 252, 252 (fig.)
See also Black Lives Matter movement; Floyd, George/murder; inequality
Rainforest Action Network, 185
Rainforest Alliance, 126, 256
Ramadan, Mark, 231
Rana Plaza collapse, Bangladesh, 129, 206
Rawls, John, 54
Raworth, Kate, 21
Read, Rupert, 250–251
Refrigerants, Naturally!, 153–154, 155
refugees and jobs, 263–264
regulations, 35
REI, 57
Reid, Grant, 87
Replogle, John, 50–51, 53, 231
responsibilities of businesses
existential threats and, 29–30, 250–253, 252 (fig.)
Facebook example, 251, 252 (fig.)
impact levels and, 250–253, 252 (fig.)
long-term perspective, 32–34
Microsoft example, 251–252, 252 (fig.)
ownership of all impacts/consequences, 30–32
partnering/societal changes, 39–41
positive returns/all stakeholders, 34–36
principles summary, 30
shareholder value as result/not goal, 36–39
See also specific businesses/examples
Rexona brand/love key, 1, 233, 234 (fig.), 235
Reynolds, Fiona, 269
Rich, Dennis, 231
Rio Earth Summit (1992), 191–192
Rio Tinto, 147, 204, 207
Robeco, 204
Rockström, Johann, 98
Rohingya people/violence against, 272
Rothschild, Lynn Forester de, 200
Roundtable on Sustainable Palm Oil (RSPO), 185, 186
Ruggie, John/Ruggie principles, 130, 263
Rumi, 45

S&P 500 companies, 32–33, 121, 122, 202, 203
S&P Buyback Index, 203
Salesforce, 10, 112–113, 147, 263
Samuelson, Judy, 195
Sandford, Roc, 250–251
sanitation improvement, 19, 35, 63, 157, 160, 162–163, 176, 235, 238, 240
See also specific products/brands
Santos, Juan Manuel, 181
Sauven, John, 4, 185, 186, 187
“Scaling Up Nutrition” initiative, Unilever, 40
Schneider Electric, 22, 75, 112
Schor, Juliet, 256
Science Based Targets Network (SBTN), 110
science/protection, 271, 272, 273
See also climate change
Scientific American, 271
Seabright, Jeff, ix, xiii, 68, 99, 124–125, 151, 161, 186, 187, 227
Senge, Peter, 86
Sephora, 106
Serafeim, George, 92
Seventh Generation, 51, 55, 220, 231, 235, 238, 260
shared/blended value, 8–9
shareholder primacy
advocates of, 2, 3
moving from, 43
problems with, 16, 39, 57, 67
See also quarterly reporting
shareholders, paying the wrong shareholders
problem/effects, 202–203
short-term focus and, 202, 203–204
solutions, 203–204
stock buybacks, 202–203
Shea Moisture, 238
shell companies, 198
Siemens, 153, 267
Sigismondi, Pier Luigi, 123
Silent Spring (Carson), 245
Simmons, P. J., 251
“simplicity” movement, 256
Singh, Mahendra, 56
Singh, Samir, 224
Sir Kensington company, 231
slavery/forced labor, 31, 58, 72, 78, 108, 128, 130, 134, 149, 206, 207, 208, 215, 221, 263, 264
SMART 2.0 goals, 105–106
SMART goals, 104–105
Smith, Adam
invisible hand and, 45–46
misunderstanding/consequences, 45–46, 63
social media problems, 22–23, 272
solar panels and Unilever, 228–229
Solheim, Jostein, 54, 231
Sorenson, Arne, 60
Stack, Ed
school shootings/reaction, 50, 56–57
See also Dick’s Sporting Goods
stakeholders
future generations and, 35–36, 62–63
planet/environment and, 34, 35–36
positive return for all, 34–36, 43
Starbucks, 15, 113, 122, 195, 214
Stiglitz, Joseph, 258
stock buybacks, 202–203
Stockholm Resilience Centre, 98
Sundial Brands, 231
Sunlight detergent, 78, 127
suppliers
partnerships with/benefits, 146–148
treatment, 145–146
Sustainable Apparel Coalition, 17, 151
Sustainable Development Goals (SDGs), 38, 40, 41, 168, 235, 249

Tarfon, Rabbi, 29
tariffs/issues, 171
Task Force on Climate-Related Financial Disclosure (TCFD), 74, 179, 206, 259
Tata, 10, 39, 162–163
tax issues
partnerships with government and, 160
solution, 160, 196–197
tax avoidance/effects, 194–196
tea/tea plantations, Unilever, 32, 55, 126, 132, 135, 161–162, 228, 236, 239–240, 263
tech companies
information access/misinformation and, 31
tax avoidance and, 196
See also specific companies
technology
sustainability and, 22–23
See also specific components
Tent Partnership for Refugees, 263– 264
terrorists/hostages, Taj Mahal Palace Hotel, 183
Tesco, 40, 112, 130
Theory of Moral Sentiments, The (Smith), 45–46
Thomas, Bob, 86
3G firm, 2, 3, 4, 5
3M, 104, 131, 174
Thunberg, Greta, 23, 56
Tide, 31
Timberland, 74, 114, 254
Time, 12
Toilet Board Coalition (TBC), 162–164
toilet cleaning, India, 240
Townsend, Solitaire, 251
trade associations lobbying. See lobbying by trade associations
Trailblazer (Benioff), 147
Trane Technologies, 10, 49, 89, 99, 111, 116
transparency
business issues and 193, 194, 196, 197, 198, 201, 204, 207, 208, 210, 211–212, 215
trusted critics and, 82, 86, 121–122, 128–130, 131
Tropical Forest Alliance (TFA), 187
trucking fleets/drivers problem and solution, 133
Trudeau, Justin, 222
True North (George), 57, 85
Trump, President Donald
American Manufacturing Council and, 58
on Charlottesville neo-Nazi rally, 58
corruption and, 19, 198
coup attempt/insurrection and, 49–50, 60, 271
Covid-19 vaccine and, 272
national monuments/parks size reduction and Patagonia response, 52
tax avoidance and, 192
trust
abusing trust/damage, 119–120
building trust, 122–133, 135–136
“clean label” movement, 121–122
community needs and, 127–128
conversations and, 133–135
doing the right thing, 130–133
ESG issues and, 121, 125
humility and, 122, 123, 135
importance/benefits, 120–121
mobile phones/videos and, 122
partnerships and, 41, 61, 145, 146, 147, 148, 155, 158, 160, 170, 172, 183, 184, 185
sharing plans, successes, failures, 123–124
telling people what they want to know, 124–126
transparency/trusted critics and, 82, 86, 121–122, 128–130, 131
truth/protection, 9, 272, 273
Tutu, Desmond, xi
2021 Edelman Trust Barometer, 120

Uganda and gay people, 240
Ulukaya, Hamdi, 263–264
UN Women, 240
unemployed youth/rebel groups, 262, 264
UNICEF, 35, 157, 160
See also World Food Programme
Unilever
brand examples, 1
Champions 12.3, 40
corruption code/enforcement, 199
decline (before revitalization), 66– 67
description summary before/after attempted takeover, 1, 2–3, 4–5
disabled and, 214–215, 222, 241
during Polman CEO period (summary), 33
energy work, 103–104
gender parity, 214, 222–223
Green Bonds, 253
history/purpose, 2, 78–79, 91
ice cream/gay rights and, 240
love key, 233, 234 (fig.), 235
“one-rinse” technology, 230
purpose-driven brands, 232–233, 234 (fig.), 235–238
quarterly reports and, 38, 39, 57, 229
skin-whitening products and, 31–32
status, 53, 58, 88, 231
See also specific brands/individuals; specific components
Unilever attempted hostile takeover of (2017)
aftermath/financial situation, 4–5
business model differences and, 2, 3, 4
Kraft Heinz, 1–5, 70
overview, 1–5, 70
Unilever allies, 3–4
Unilever revitalization
basics/investment, 67–68
board of directors and, 69–70
communication and, 87–88
Compass document/tool, 69, 70, 92, 100–101, 228
compensation and, 71–72
HR/personnel changes, 72–74
Key Performance Indicators (KPIs), 72
lessons, 83–85
“Max the Mix” initiative, 68
pension fund, 71
purpose and, 87–88, 93
say/do gap and, 71, 235
skeptics vs. cynics, 84–85
structure simplification, 69
training program/crucible moments, 85–86
Unilever’s history/roots and, 78– 79
USLP and, 69, 73, 79–80, 81 (fig.), 82–85, 89
Unilever Sustainable Living Plan (USLP)
breaking boundaries with, 101– 102
culture and, 218, 221
description/purpose, 1, 2, 33, 69, 81 (fig.), 89, 128
during attempted takeover, 70
employee-mission connection, 70
goals/subcategories, 80, 81 (fig.), 101
job description connection, 73
launch, 33
revitalization of Unilever and, 69, 73, 79–80, 81 (fig.), 82–85, 89
successes, 82–83
trust building and, 123–124
unions, labor, 4, 128, 132–133, 174–175, 225
United Nations Human Development Index, 258
United Nations Framework Convention on Climate Change (UNFCCC), 56
United Nations Global Compact, 192
United Nations Millennium Development Goals (MDGs), 133–135
United Nations Sustainable Development Goals (SDGs), 20–21, 40, 41, 101, 133–134, 138, 168, 235
Universal Declaration of Human Rights, 151
Unstereotype Alliance, 240–241
Upcycle, The (McDonough and Braungart), 6–7
Uren, Sally, 17, 18
Uyghur Muslims, China, 253, 270

Valuable 500, 214
value chain optimization, 42
value creation
blended/shared, 8–9, 147
purpose and, 84, 219, 122, 214
long-term, 2, 9, 20, 39, 205
optimization of outcomes and, 36
shareholders and, 84, 204
short-term focus vs, 33
value transfer vs, 148
values of organization
behavior and, 219–220
definition/description, 218
as unchanging, 218, 242–243
Vaseline brand, 183, 235
VBDO, 128
Veiga-Pestana, Miguel, 89, 176
“veil of ignorance” exercise, 54
Verghese, Sunny, 88–89, 150–151, 263
Vietnam government study/Unilever, 188–189
Vis, Jan Kees, 123
Volkswagen (VW) and emissions scandal, 119, 120
voting suppression, 271
VUCA (volatile, uncertain, complex, ambiguous) world, 5, 85

Walgreens, 152, 212
Wall Street Journal, 174
Walmart, xii, 12, 21, 39, 52, 57, 91, 110, 112, 130, 154, 182–183, 231, 265
Warby Parker, 254
WASH, 157
water, 20–21, 31, 35, 80, 81 (fig.), 103
access to clean, 63, 98, 127, 182, 235
collaborations concerning, 163–164, 182 (fig.), 182–183, 205, 229
fashion sector and, 17, 62, 151
goods production and, 14, 17, 40, 83 (fig.), 108, 124
government and, 182–183, 195, 267
“precision agriculture” and, 22
projects in Africa and, 2, 127
stewardship, 146, 150, 157, 164–165, 226–227, 270
waste processing and, 9, 81, 162
Unilever solutions for, 127, 146–147, 162, 181–182, 182 (fig.), 229–230
water issues/problems, 40, 181–182, 229–230
Watson, Thomas, Jr., 211
Waughray, Dominic, 11–12, 186, 187
Wayfair, 31
Waygood, Steve, 207
We Mean Business coalition, 150, 164
Wealth of Nations, The (Smith), 45– 46
Weed, Keith, 73, 240
Welch, Jack, xiii, 57
“well-being budget,” New Zealand, 259
Wellbeing Economy Alliance, 258
Wells Fargo, 34, 119, 199
Western States Petroleum Association, 209, 210
Whelan, Tensie, 205
Willard, Bob, 21
Wilson, E. O., 110
wind power, 22, 152
Winfrey, Oprah, 51
Winston, Andrew
advisory groups, 99
background, xi–xii, 99, 107–108
companies, 107–108
on sustainability/leaders, xi–xiii
UN Global Compact, 192
Wipro, 54, 55, 105
Woolworths, 106–107
World Bank, 162–163, 164
World Business Council on Sustainable Development (WBCSD), 73–74, 150, 164
World Economic Forum (WEF), 11, 20, 21–22, 109–110, 150, 186, 187, 198, 267
World Food Programme, 133–134, 144, 157, 187–188
World Health Organization, 213
World Resources Institute (WRI), 209
World Resources Institute’s Science-Based Target Initiative (SBTi), 109
World Trade Organization, 54, 199
World Wildlife Fund (WWF), 79, 101, 170, 174, 185

Yeager, Chuck, 95
young people and sustainability, 23, 87, 122, 247
Yudhoyono, General Susilo Bambang, 189

Zuckerberg, Mark, 59

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